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Author Elizaveta Pavlovskaya

Elizaveta Pavlovskaya is a result-driven SEO and content marketing expert with over five years of practice in powering organic growth, enhancing brand visibility, and crafting competitive digital strategies. She has a proven track record of optimizing websites for international markets and search engines, including Latin America and the US.

SEO and Content Marketing Strategist | Digital Growth Expert

She (Her)

Expertise

  • Advanced Search Engine Optimization (SEO): Technical SEO, on-page/off-page optimization, algorithm adaptation, and AI search transformation techniques.
  • Content Marketing: Experiments with viral content creation, SEO-optimized content strategies, and audience engagement, including social signals.
  • Data-Driven Analytics and Planning: Elizaveta is a well-renowned web analytics and content planning pro. She’s proficient in using Google Analytics & Search Console, Semrush, SurferSEO, Moz and Ahrefs and many other tools and services.
  • Link Building & Outreach: Building high-authority backlink profiles to enhance domain authority.
  • Cross-Cultural SEO: Expertise in tailoring search engine marketing for diverse global markets.

Highlights

  • Elizaveta started her career at Semrush, where she honed her mastery in keyword research, competitive analysis, and SEO strategy development.
  • She played a pivotal role at iSpring corporation, where she promoted the brand across international markets and achieved significant traffic growth in Latin America.
  • She designed a viral content hook strategy for TikTok that gave creators a comprehensive guideline, helping brands achieve unprecedented engagement.
  • Increased organic traffic by 60% within 8 months for a key client using a combo of technical SEO fixes and creative content strategies.

Contributed works

Professional Philosophy

Elizaveta believes that “website optimization demands a human-first approach,” focusing on creating user-friendly content that empowers audiences to grow their expertise and solve daily challenges. She passionately blends data-driven insights with creative experimentation to achieve synergy and measurable results.

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