Last updated: 30.07.2019
These are the Terms and Conditions that apply to the use, by Publishers, of the various services available on the Platform.
Ad Market Limited (“Adsterra”) is a company incorporated and registered in Cyprus under the registration number HE361574, having its registered address at 15 Agiou Pavlou Str, Ledra House, Agios Andreas, 1105, Nicosia, Cyprus.
References in these Terms to “your” or “you” are to the person/entity who accepts these Terms and agrees to create accounts and use the services as set out in and under these Terms. You and Adsterra shall together be referred to as the “Parties” and references to a “Party” shall be to the relevant one of them as the context requires.
2.1. The following words and expressions used in these Terms shall have the following meaning, unless they are inconsistent with the context:
|“Account”||means an account created by an Publisher on the Platform in order to use the Services.|
|“Advertiser”||means a person or entity that creates an account on the Platform as an advertiser, uses the Services, and agrees to follow these Terms.|
|“Additional Payment Terms”||means an additional Agreement or an appendix to this Agreement defining payment and invoicing terms other than defined in this Agreement.|
|“Advertiser’s Website”||means the website that a user is re-directed to after interaction with Advertising Material Implemented on a Publisher’s Website.|
|“Advertising Campaign”||means an organized course of action to promote a product or service.|
|“Advertising Material”||means the text, graphics, logos, designs, trademarks and copyrights for any type of advertising including, but not limited to, banners, text ads, landing pages, video ads, sites, pop-ups and pop-unders created by an Advertiser and any other advertising materials containing a hyperlink, which when implemented in a Publisher’s Website and clicked on by a web user, send the web user to the Advertiser’s Website.|
|“Applicable Law”||means Cyprus law or regulation or any other laws, rules or regulations of other territories or jurisdictions (as the case may be) and as may be amended from time to time.|
|“Business Days”||means a day (other than a Saturday, Sunday or public holiday) where banks in Cyprus are open for business.|
|“Confidential Information”||means the terms of this Agreement, all matters relating or connected to its performance and all information or data of a Party, which is disclosed or otherwise comes into the other Party’s knowledge or possession directly or indirectly as a result of this Agreement and being of a confidential nature.|
|“Charges”||means the sums payable for the Services, as set out clause 5.2.|
|“Dashboard”||means the information management tool that visually tracks, analysis and displays key performance indicators, such as but not limited to the number of advertising impressions, clicks and actions, which is available to Publishers on the Platform.|
|“Implementation”||means incorporation or integration of the Advertising Materials into the Publisher’s Website which enables web-users to view Advertising Materials or access any of the Advertiser’s Websites by clicking on the relevant Advertising Material as incorporated into the Publisher’s Website and “Implement”, “Implementing” and “Implemented” shall be construed accordingly.|
|“Inappropriate Content”||means but is not limited to content which promotes violence, promotes discrimination, promotes illegal activities, aimed at political ends, both party political advertising and political advocacy by non-partisan groups, infringes the Intellectual Property Rights of any person, involves malware, viruses or fishing offers or violates advertising regulations or rules of conduct, such as but not limited to advertising for or in connection with medicinal products for the purpose of the treatment, prevention or diagnosis of any disease.|
|“Intellectual Property Rights”||
(i) patents, inventions, designs, copyright and related rights, database rights, trade marks and related good will, trade names (whether registered or unregistered), and rights to apply for registration;
(ii) proprietary rights in domain names;
(iii) knowhow and Confidential Information;
(iv) applications, extensions and renewals in relation to any of these rights; and
(v) all other rights of a similar nature or having an equivalent effect anywhere in the world.
|“Misleading Advertising”||means any advertising which in any way, including its presentation, deceives or is likely to deceive the persons to whom it is addressed or whom it reaches and which, by reason of its deceptive nature, is likely to affect their economic behaviour or which, for those reasons, injures or is likely to injure a competitor.|
|“Personal Data”||shall have the meaning as prescribed in the Data Protection Act 2004 as may be amended from time to time.|
|“Platform”||means the platform created by Adsterra, which is available through the Website, for Advertisers and Publishers.|
|“Publisher”||means a person or entity that creates an account on the Platform as a publisher, and who is responsible for the distribution of Advertising Material on Publisher’s website.|
|“Publisher’s Websites”||means the web sites or applications which are owned or operated by a Publisher or are contractually part of a Publisher’s syndication network in order to Implement Advertising Materials.|
means the services provided by the Publisher’s, which include the
i) distributing Advertising Material on Publisher’s Website; and;
ii) any other services which are incidental to the above services.
|“Website”||means the domain of www.adsterra.com, or such other domain(s) as Adsterra may determine from time to time to provide the Services.|
2.2. In these Terms unless otherwise specified:
3.1. In order to become an Advertiser and use the Services you must register and create an Account with us.
3.2. You agree to provide accurate and complete information about yourself during the registration process and you also agree not to impersonate another person or entity, and not to hide your identity from Adsterra for any reason whatsoever. If you register as a commercial entity, you declare that you have the required authority to bind that entity to this Agreement. When you open an Account, Adsterra may ask that you provide certain documents to identify yourself and to verify the information you have submitted to us upon registration, such as identification card or a passport, a utility bill, a bank statement or any document proving their identity issued by a governmental body. Adsterra reserves the right to refuse or reject a registration, at our own discretion.
3.3. You are only allowed to register to become an Advertiser and/or use the Services if you are eligible in accordance with the laws of your jurisdiction or under the laws of any other jurisdiction to which you may be subject. Adsterra has no obligation or capability to, and therefore does not, verify whether you are eligible to use any of the Services and we shall not bear any responsibility for your use of the Services.
3.4. We may directly or indirectly (through third parties), make any inquiries as we consider necessary to check the relevance and accuracy of the information provided for verification purposes.
3.5. By becoming an Advertiser and/or using any of the Services you agree to be bound by these Terms which represent a binding legal contract between the Parties. You hereby agree to the use of electronic communication in order to enter into contracts, place orders and other records and to the electronic delivery of notices, policies and records of transactions initiated or completed through our application and platforms. Furthermore, you hereby waive any rights or requirements under any laws or regulations in any jurisdiction which require original (non-electronic) signature or delivery or retention of non- electronic records, to the extent permitted under applicable mandatory law.
3.6. Advertisers are not allowed to hold more than one account with Adsterra for any reason. Adsterra shall have the right in its sole and absolute discretion to permit you to register more than one Advertiser account. You will need to contact Adsterra support to request such permission.
4.1. Advertisers are able to use the Services in order to advertise their goods and services by uploading Advertising Materials on the Platform.
4.2. By uploading Advertising Materials, you agree that Adsterra can place and deliver the Advertising Material to Publishers in order to incorporate or embed the Advertising Material onto the Publisher’s website. In this regard, you grant Adsterra an unlimited, non-exclusive, fully transferable, sub- licensable, worldwide, royalty-free, fully paid up right and licence to use, reproduce, modify, create derivative works from, distribute, perform, transmit and display the Advertising Materials in any format, layout or size on the Platform.
4.3. You are responsible for ensuring that any Advertising Material does not feature any Inappropriate Content.
4.4. You hereby expressly agree that any Advertising Material does not and shall not infringe on any third- party rights or breach Applicable Laws (including but not limited to copyright and trademark laws and general rights to privacy). You also agree that any Advertising Material is not and shall not be offensive or defamatory or unlawful in any other way. Adsterra shall have the right to:
5.1. Advertisers must initially fund their Account with at least $100.00 (one hundred US Dollars) to activate their Advertising Campaign(s). If the balance in your Account is reduced to nil, your Account shall be put on hold, and all Advertising Campaigns shall be paused, until you deposit further funds in your Account. As soon as you deposit further funds in your Account, the Account shall be reactivated, and all Advertising Campaigns previously paused due to insufficient funds shall be reactivated.
5.2. You will be able to fund your account by depositing funds into your Account (a “Deposit”). A Deposit must be made from a bank account, payment services provider or credit card registered in your name or in the name of a person who is duly authorised by you to make a Deposit, or in such other manner as we may agree from time to time. You hereby authorise Adsterra to communicate with your bank to provide or obtain information required by Adsterra or your bank in connection with providing the Services. You acknowledge and agree that Adsterra may withhold commissions assossiated with the payment method of your choice.
5.3. A Deposit can be made through the Platform by following the relevant steps. Deposits may only be made in currencies available on the Platform and through the payment methods listed therein. An order for a Deposit shall be credited to your Account, within three (3) Business Days of clearing our bank.
5.4. Invoice information form must be filled out before using certain payment methods. You expressly accept to be solely responsible for providing accurate personal data which is fully and legally compliant for the purposes of invoicing and taxation.
Credit Card Payments
5.5. Before you are able to make a Deposit with a credit card, or at any time after registering your credit card, we may (in our sole and absolute discretion):
5.6. You acknowledge and accept that we may refuse or reject any Deposit until you provide all information and documentation that we may request under this clause 5.
5.7. You shall, as soon as reasonably practicable, notify Adsterra if:
5.8. If, for whatever reason, there is a chargeback of any payment made to us using your credit card, Adsterra shall have the right in its sole and absolute discretion to suspend or terminate your Account in accordance with clause 8.1. In the event that your Account is suspended or terminated in accordance with this clause, the provisions of clauses 8.2 to 8.6 shall apply.
5.9. You can request a refund of the balance remaining in your Account, which shall be shown on your Dashboard (“Available Balance”), by email addressed to [email protected] (“Refund Request”). A Refund Request must include details of the reasons for the refund.
5.10. A Refund Request may only be made within twelve (12) months following the date of your last invoice. You agree that you shall not be entitled to a refund if a Refund Request is made after this date. Further, you agree that you shall not be entitled to a refund, even if a Refund Request is made before this date, if you have breached any of these Terms.
5.11. Upon receiving a Refund Request, subject to clause 8.5, Adsterra shall, within 30 Business Days, process the refund which is referred to in the Refund Request. All refunds shall be paid to the same account, and in the same currency, in which you made a Deposit. Adsterra shall take all necessary steps to verify such account before processing a refund.
5.12. Refunds may be delayed or unavailable as a result of bank issues, Adsterra downtime or as Adsterra may determine in its sole discretion is necessary to investigate fraud or illegal activity.
6.1. In consideration of the provision of the Services by Adsterra, the Advertiser shall pay the charges, calculated as follows: An Advertiser may choose between any of the following three pricing models:
Each pricing model shall be referred to as a “Charge Event”.
An Advertiser shall also set the price for the Advertising Material (the “Price”). The charge shall be calculated having regard to the applicable Charge Event and Price.
For example, if an Advertiser has opted for CPM and has set the price at $1.00, the Advertiser shall be charged a fee of $1.00 for every 1,000 impressions.
6.2. By using Cost-Per-Action (CPA) pricing model using Self-Serivce Platform you agree to pay for the impressions delivered during the test period by using Cost-Per-Mille (CPM) model. The charge for the traffic delivered within the test period shall be calculated based solely on the number of impressions and CPM rates, determined by Adsterra. Test period is based on campaign's test budget and traffic delivery speed.
6.3. By using the Services you agree to pay the relevant Charges. You acknowledge that the payment obligations hereunder are based solely on the number of impressions/clicks/actions, as determined solely by Adsterra, and not on your ability to convert impressions/clicks/actions to sales or any other criteria. You shall be able to view the number of impressions/clicks/actions via your Dashboard.
6.4. Upon completion of a Charge Event, you agree that the applicable Charge may be automatically deducted from your Available Balance.
6.5. Adsterra may, in its sole and absolute discretion, offer you post-payment terms within your Account. The following clauses of this clause 6 shall apply to those Advertisers who are on Post-Pay terms.
6.6. In consideration of the provision of the Services, unless otherwise specified in an Additional Payment Terms, Advertiser shall be on a credit payment terms "Monthly net0" with Adsterra; of which the billing period is on a monthly basis beginning on the first day of the month and ending on the last day of the month; and which payment shall be made within 3 business days after the last day of the billing period.
6.7. Adsterra shall invoice you monthly for the charges provided within billing period in accordance with the Clause 6.5, unless otherwise specified in an Additional Payment Terms. Payment shall be made to the account stated on the invoice. Time for payment is of the essence.
6.8. The Advertiser shall pay all amounts stated in invoices in full without any set-off, counterclaim, deduction or withholding (except for any deduction or withholding required by law). If any such withholding or deduction is required, the Advertiser shall, when making the payment to which the withholding or deduction relates, pay to Adsterra such additional amount as will ensure that Adsterra receives the same total amount that it would have received if no such withholding or deduction had been required. Adsterra may at any time, without limiting any other rights or remedies it may have, set off any amount owing to it by the Advertiser against any amount payable by the Advertiser to Adsterra.
By becoming an Advertiser and/or by using the Services you hereby agree, represent and warrant that:
8.1. We reserve the right to suspend or terminate your Account if we have reason to believe or suspect that you are in breach of these Terms or other legal obligation (including fraudulent activity or where we feel that Advertising Materials includes Inappropriate Content or Misleading Advertising) without prior notice or liability. We also reserve the right to change, suspend, or discontinue all or any part of the Services at any time without prior notice or liability.
8.2. Further, should your Account be suspended or terminated you will lose access to your Account and will not be able to undertake any transaction on the Platform.
8.3. You understand and agree that you may not be able to access any of the Services if your Account is suspended. In case the cause of the suspension is resolved by us, we shall restore your Account and restore your access to your Account. We shall not be liable to you for any consequential or indirect loss (such as loss of profits or opportunity) you may incur as a result of your account being suspended.
8.4. We further reserve the right in our sole discretion, to refuse or cancel any of our Services, and/or refuse to distribute profits to any person for legitimate reasons, including, without limitation:
8.4.1. if we have reason to believe that your activities or use of the Services may be illegal;
8.4.2. if we may be harmed by any fiscal or pecuniary damage due to your activities on or through the Services; or
8.4.3. if we consider that you have used the Services in a manner which contravenes any of these Terms at our sole discretion.
8.5. If we terminate your Account in accordance with clause 8.1, you surrender your right to receive payment of any balance standing to your credit in your Account and we shall be under no obligation to refund any balance held in your Account. In the event that any funds are owed to Adsterra upon termination of this Agreement in accordance with clause 8.1, Adsterra shall invoice you for the amount due, which shall be payable in full and in cleared funds within fifteen (15) Business Days of the date of the invoice.
8.6. Either Party may, without prejudice to any other rights they may have, by giving two (2) days notice in writing to the other Party, terminate this Agreement without cause.
8.7. On termination of this Agreement, in accordance with clause 8.6:
8.7.1. you shall, within five (5) Business Days following the termination, pay to Adsterra all of Adsterra’s outstanding unpaid invoices and, in respect of the Services performed but for which no invoice has been submitted, Adsterra may submit an invoice.
8.7.2. if the Advertiser has opted for Pre-Pay payment terms, once all unpaid invoices have been settled in accordance with clause 8.7.1, subject to clause 8.4, you will be able to recover any such funds held in your Account. You will need to contact support [email protected] to request such withdrawal. In the event that any such funds held in your Account are not sufficient to settle this invoice, Adsterra shall invoice you for the remaining balance, which would be payable in full and in cleared funds within fifteen (15) Business Days of the date of the invoice.
8.8. Upon receiving a withdrawal request in accordance with clause 8.7.2, we shall transfer any funds held in your Account to the bank account, payment services provider or credit card registered in your name.
9.1. In this clause 9, “Adsterra IP Rights” means in relation to Adsterra, the Platform and Services, all: (i) patents, inventions, designs, copyright and related rights, database rights, knowhow and confidential information, trademarks and related goodwill, trade names (whether registered or unregistered), and rights to apply for registration; (ii) all other rights of a similar nature or having an equivalent effect anywhere in the world which currently exist or are recognised in the future; and (iii) all applications, extensions and renewals in relation to any such rights.
9.2. Adsterra shall grant the Advertiser an unlimited, non-exclusive, fully transferable, sub-licensable, worldwide, royalty-free, fully paid up right and licence to use the Platform.
9.3. Except as expressly set out in these Terms, you are not entitled, for any purpose, to any Adsterra IP Rights. We shall at all times retain ownership, including all rights, title and interests in and to the Adsterra IP Rights and you understand and accept that by using the Services pursuant to these Terms you shall not:
10.1. To the fullest extent permitted by applicable law, you will indemnify, defend and hold harmless Adsterra and our respective past, present and future employees, officers, directors, contractors, consultants, equity holders, suppliers, vendors, service providers, parent companies, subsidiaries, affiliates, agents, representatives, predecessors, successors and assigns (the “Adsterra Parties”) from and against any and all claims, demands, actions, damages, losses, costs and expenses (including reasonable professional and legal fees) that arise from or relate to:
10.2. Adsterra reserves the right to exercise sole control over the defence, at your sole cost and expense, of any claim subject to an indemnity set out in clause 10.1.
10.3. The indemnity set out in this clause 10 is in addition to, and not in lieu of, any other remedies that may be available to Adsterra under Applicable Law.
To the fullest extent permitted by applicable law and except as otherwise specified in writing by us:
12.1. To the fullest extent permitted by Applicable Law, in no circumstances shall:
12.2. We shall not bear any liability for any damage or interruptions caused by any computer viruses, spyware, or other malware that may affect your computer or other equipment, or any phishing, spoofing, or other attack. We advise the regular use of a reliable virus and malware screening and prevention software. If you question the authenticity of a communication purporting to be from Adsterra, you should login to your Account through the Website, not by clicking links contained in emails.
13.1. You are solely responsible for determining whether any action or transaction contemplated by these Terms or related to the Services will give rise to any tax implications on your part.
13.2. You are also solely responsible for withholding, collecting, reporting, paying, settling and/or remitting any/or all other taxes to which you may become liable to the appropriate tax authorities in such jurisdiction(s) in which you may be liable to pay tax howsoever arising. Adsterra shall not be responsible for withholding, collecting, reporting, paying, settling and/or remitting any taxes (including, but not limited to, any income, capital gains, sales, value added or similar tax) which may arise from any action or transaction contemplated by these Terms or related to the Services.
Neither Adsterra nor any member of the Adsterra Companies shall be liable or responsible to you, or be deemed to have breached these Terms, for any failure or delay in fulfilling or performing its obligations under these Terms, if and to the extent such failure or delay is caused by, results from or is otherwise connected to acts beyond its reasonable control, including, without limitation: (a) acts of God; (b) flood, fire, earthquake or explosion; (c) war, invasion, hostilities (whether war is declared or not), terrorist, hacking or cyber threats, attacks or acts, or other civil unrest; (d) any laws, statutes, ordinances, rules, regulations, judgments, injunctions, orders and decrees; or (e) action by any nation or government, state or other political subdivision thereof, any entity exercising legislative, regulatory, judicial or administrative functions of or pertaining to government, including, without limitation, any government authority, agency, department, board, commission or council.
You can communicate for any reason, whether a complaint or not, with us by phone or email. Please note that our calls may be recorded so as to safeguard and protect your interests and for us to ensure the quality of our services. Adsterra may, but are not obligated to, retain any communication with you.