Sports calendar events work all year round with no breaks. This is their key advantage over all other seasonal things. Sports have no time limits, be it January or August. You can always find a suitable match and use it to your advantage. At the same time, the audience’s loyalty is beyond doubt and dramatically increases your results.
We have collected all the key sports events for the second half of 2026. Which exactly? Those that can maximize your profits if you partner with Adsterra. Follow the updates and check our tips for higher gains!
What is special about sports events?
Sporting events generate loads of views and spontaneous conversions. Here’s why affiliates include the most profitable matches in their advertising plans Publishers can’t stay aside. If you can drive iGaming or sports-related traffic, go ahead!
Which fixtures to focus on? Football (soccer) is a leader, of course. But don’t limit your strategy to it, and remember about local preferences. Having a high-quality, detailed calendar at hand, you can try your luck with each of the events!
The potential audience is wider than fans. You can target all those eager for entertainment. It is no longer about love for sports, but about cultural importance and emotions.
We are to update this calendar regularly so you don’t miss any significant dates that can be used for advertising or monetizing. Here, you will also find some tips on how to apply it in the best way possible.
Enjoy!
Why is the Sports calendar important?
The sports calendar allows you to pump up monetization more effectively. It predicts traffic boosts and gives you a chance to prepare for them in advance.
The impact of sports matches and championships on traffic growth is direct: people know about them, show interest in them, and follow the news.
Follow the list and find the correlation between sports & the audience you have. Whether global events like the World Championships or local ones, people have a pinch of interest in everything.
In our blog, you can learn in practice: for example, in these cases, where our partners are already successfully working with it:
Sports events in 2026
This year’s list is mind-boggling: the tournaments are active all year round. We haven’t ignored all the main 2026 matches the world is watching, or, as we call ’em, ‘opportunities for profit’.
Below are all the key matches, games, and July-December 2026 competitions.
Please pay attention to the fact that all data is valid by the time of posting this material.
We provide you with the most up-to-date info, but sometimes matches’ dates do change because of reasons, so we advise to stay tuned and monitor all the possible changes on the official websites tracking the following events.
July Sport Events
| Event | Date | GEO |
| ICC Women’s Cricket World Cup | 12.06.2026 – 05.07.2026 | England |
| Wimbledon | 22.06.2026-12.07.2026 | England |
| FIFA World Cup | Round of 32: 28.06.2026–03.07.2026 Round of 16: 04.07.2026–07.07.2026 Quarter-finals: 09.07.2026–11.07.2026 Semi-finals: 14.07.2026–15.07.2026 Third place: 18.07.2026 Final: 19.07.2026 | |
| Formula 1 | ||
| Formula 1 Pirelli British Grand Prix | 03.07.2026-05.07.2026 | Great Britain |
| Formula 1 Moёt & Chandon Belgian Grand Prix | 17.07.2026-19.07.2026 | Belgium |
| Formula 1 AWS Hungarian Grand Prix | 24.07.2026-26.07.2026 | Hungary |
| Tour de France | 04.07.2026-26.07.2026 | France |
| Esports World Cup 2026 | 06.07.2026-23.08.2026 | France |
| UEFA Champions League 2026-27 | Qualifying: 07.07.2026-11.08.2026 | Europe |
| UEFA Conference League 2026-27 | Qualifying: 09.07.2026-13.08.2026 | Europe |
| UEFA Europa League 2026-27 | Qualifying: 09.07.2026-13.08.2026 | Europe |
| UFC | ||
| UFC 329 | 12.07.2026 | USA |
| UFC Fight Night Oklahoma | 19.07.2026 | USA |
| UFC Fight Night Abu Dhabi | 25.07.2026 | UAE |
| The Open Championship | 16.07.2026-19.07.2026 | Ireland, UK |
| Liga MX Apertura 2026 | Regular phase (matchdays 1-17): 16.07.2026-22.11.2026 | Mexico |
| Brasileirão Série A 2026 | Match days 19 to 38 played from 22.07.2026 to 02.12.2026 | Brazil |
| XXIII Commonwealth Games | 23.07.2026-02.08.2026 | Scotland |
| Liga Profesional Argentina Torneo Clausura | Regular phase: 24.07.2026–08.11.2026 | Argentina |
August Sport Events
| Event | Date | GEO |
| Formula 1 | ||
| Formula 1 Heineken Dutch Grand Prix | 21.08.2026-23.08.2026 | Netherlands |
| Esports World Cup 2026 | 06.07.2026-23.08.2026 | France |
| UEFA Champions League 2026-27 | Qualifying: 07.07.2026-11.08.2026 Play-offs: 18-19.08.2026, 25-26.08.2026 | Europe |
| UEFA Conference League 2026-27 | Qualifying: 09.07.2026-13.08.2026 Play-offs: 20.08.2026, 27.08.2026 | Europe |
| UEFA Europa League 2026-27 | Qualifying: 09.07.2026-13.08.2026 Play-offs: 20.08.2026; 27.08.2026 | Europe |
| UFC | ||
| UFC Fight Night Belgrad | 01.08.2026 | Serbia |
| UFC 330 | 16.08.2026 | USA |
| UFC Fight Night Pudong | 30.08.2026 | China |
| World Aquatics Championships | 15.07.2026-03.08.2026 | Hungary |
| XXIII Commonwealth Games | 23.07.2026-02.08.2026 | Scotland |
| Liga Profesional Argentina Torneo Clausura | Regular phase: 24.07.2026–08.11.2026 | Argentina |
| Copa do Brasil | 1/8F: 01.08.2026-02.08.2026, 05.08.2026-06.08.2026 1/4F: 26.08.2026-27.08.2026 | |
| FA Cup 2026-27 | Extra Preliminary and Preliminary: 08.08.2026; 22.08.2026 | England |
| Copa Libertadores CONMEBOL | 1/8F: 11.08.2026-13.08.2026, 18.08.2026-20.08.2026 | Hosted across South America including Mexico and Brazil |
| UEFA Super Cup 2026 (Paris Saint-Germain – Aston Villa) | 12.08.2026 | Austria |
| The International 2026 | 13.08.2026-23.08.2026 | China |
| English Premier League 2026-27 | Matchdays 1-18 played from 21.08.2026 to 30.12.2026 | England |
| La Liga 2026-27 | Matchdays 1-17 played from 16.08.2026 to 20.12.2026 | Spain |
| Serie A (Italia) 2026-27 | Matchdays 1-16 played from 22.08.2026 to 20.12.2026 | Italy |
| Francia Ligue 1 2026-27 | Matchdays 1-14: 23.08.2026-13.12.2016 | France |
| World Rowing Championships | 24.08.2026-30.08.2026 | Netherlands |
| Bundesliga 2026-27 | Matchdays 1-14 played from 28.08.2026 to 20.12.2026 | Germany |
| US Open | 30.08.2026-13.09.2026 | USA |
| NBA 2026-27 | starts in October 2026, dates released in August 2026 | USA |
| FIFA Intercontinental Cup | TBD | TBD |
September Sport Events
October Sport Events
| Event | Date | GEO |
| Formula 1 | ||
| Formula 1 Singapore Airlines Grand Prix | 09.10.2026-11.10.2026 | Singapore |
| Formula 1 MSC Cruises United States Grand Prix | 23.10.2026-25.10.2026 | USA |
| Formula 1 Gran Premio de La Ciudad de México | 30.10.2026-01.11.2026 | Mexico |
| UEFA Champions League 2026-27 | League phase (match days 1-6 to of 8): 08.09.2026-09.12.2026 | Europe |
| UEFA Conference League 2026-27 | League phase (matchdays 1-6): 15.10.2026, 22.10.2026 | Europe |
| UEFA Europa League 2026-27 | League phase (match days 1-6 to of 8): 15.10.2026; 22.10.2026 | Europe |
| UFC | ||
| Liga MX Apertura 2026 | Regular phase (matchdays 1-17): 16.07.2026-22.11.2026 | Mexico |
| Brasileirão Série A 2026 | Match days 19 to 38 played from 22.07.2026 to 02.12.2026 | Brazil |
| Liga Profesional Argentina Torneo Clausura | Regular phase: 24.07.2026–08.11.2026 | Argentina |
| Copa do Brasil | Seminals: 01.11.2026-08.11.2026 Final: 06.12.2026 | |
| FA Cup 2026-27 | Qualifying: 05/19.09.2026–03/17.10.2026 Proper Rounds 1-2 out of 5: 07.11.2026 05.12.2026 | England |
| Copa Libertadores CONMEBOL | QF: 08.09.2026-10.09.2026 Semifinals: 13.10.2026-14.10.2026, 20.10.2026-21.10.2026 | Hosted across South America including Mexico and Brazil |
| English Premier League 2026-27 | Matchdays 1-18 played from 21.08.2026 to 30.12.2026 | England |
| La Liga 2026-27 | Matchdays 1-17 played from 16.08.2026 to 20.12.2026 | Spain |
| La Liga / El Clásico (Real Madris vs Barcelona, Round 1) | 25.10.2026 | |
| Serie A (Italia) 2026-27 | Matchdays 1-16 played from 22.08.2026 to 20.12.2026 | Italy |
| Francia Ligue 1 2026-27 | Matchdays 1-14: 23.08.2026-13.12.2016 | France |
| Bundesliga 2026-27 | Matchdays 1-14 played from 28.08.2026 to 20.12.2026 | Germany |
| CAF Champions League and CAF Confederation Cup | Preliminary: 04.09.2026-25.10.2026 | Africa |
| NFL 2026-27 | Regular season: 09.09.2026-10.01.2027 | USA |
| Asian Games 2026 | 19.09.2026-04.10.2026 | Japan |
| National Rugby League Grand Final | 04.10.2026 | Australia |
| NHL Winter Classic 2026 (Utah Mammoth vs Colorado Avalanche) | 31.12.2026 | USA |
| Copa del Rey 2026-27 | Regional phase: 26.09.2026; 03.10.2026 First round (national): 28.10.2026 | Spain |
| NBA 2026-27 | starts in October 2026, dates released in August 2026 | USA |
| FIFA Intercontinental Cup | TBD | TBD |
November Sport Events
| Event | Date | GEO |
| Formula 1 | ||
| Formula 1 Gran Premio de La Ciudad de México | 30.10.2026-01.11.2026 | Mexico |
| Formula 1 MSC Cruises Grande Prêmio de São Paulo | 06.11.2026-08.11.2026 | Brazil |
| Formula 1 Heineken Las Vegas Gran Prix | 19.11.2026-21.11.2026 | Las Vegas, USA |
| Formula 1 Qatar Airways Qatar Grand Prix | 27.11.2026-29.12.2026 | Qatar |
| Formula 1 Etihad Airways Abu Dhabi Grand Prix | 27.11.2026-29.12.2026 | Abu Dhabi |
| UEFA Champions League 2026-27 | League phase (match days 1-6 to of 8): 08.09.2026-09.12.2026 | Europe |
| UEFA Conference League 2026-27 | League phase (matchdays 1-6): 05.11.2026, 26.11.2026 | Europe |
| UEFA Europa League 2026-27 | League phase (match days 1-6 to of 8): 05.11.2026; 26.11.2026 | Europe |
| UFC | ||
| Liga MX Apertura 2026 | Regular phase (matchdays 1-17): 16.07.2026-22.11.2026 QF: 25/26.11.2026 and 28/29.11.2026 | Mexico |
| Brasileirão Série A 2026 | Match days 19 to 38 played from 22.07.2026 to 02.12.2026 | Brazil |
| Liga Profesional Argentina Torneo Clausura | Regular phase: 24.07.2026–08.11.2026 Round of 16: 21.11.2026–22.11.2026 Quarter-finals: 28.11.2026–29.11.2026 | Argentina |
| Copa do Brasil | Seminals: 01.11.2026-08.11.2026 | |
| FA Cup 2026-27 | Proper Rounds 1-2 out of 5: 07.11.2026-05.12.2026 | England |
| Copa Libertadores CONMEBOL | Final: 28.11.2026 | Hosted across South America including Mexico and Brazil |
| English Premier League 2026-27 | Matchdays 1-18 played from 21.08.2026 to 30.12.2026 | England |
| La Liga 2026-27 | Matchdays 1-17 played from 16.08.2026 to 20.12.2026 | Spain |
| Serie A (Italia) 2026-27 | Matchdays 1-16 played from 22.08.2026 to 20.12.2026 | Italy |
| Francia Ligue 1 2026-27 | Matchdays 1-14: 23.08.2026-13.12.2016 | France |
| Bundesliga 2026-27 | Matchdays 1-14 played from 28.08.2026 to 20.12.2026 | Germany |
| CAF Champions League and CAF Confederation Cup | Matchdays 1-6: 27.11.2026-23.01.2027 | Africa |
| NHL Winter Classic 2026 (Utah Mammoth vs Colorado Avalanche) | 31.12.2026 | USA |
| Copa del Rey 2026-27 | Second round: 02.12.2026 Round of 16: 16.12.2026 | Spain |
| NBA 2026-27 | starts in October 2026, dates released in August 2026 | USA |
| FIFA Intercontinental Cup | TBD | TBD |
December Sport Events
| Event | Date | GEO |
| Formula 1 | ||
| Formula 1 Qatar Airways Qatar Grand Prix | 27.11.2026-29.12.2026 | Qatar |
| Formula 1 Etihad Airways Abu Dhabi Grand Prix | 27.11.2026-29.12.2026 | Abu Dhabi |
| UEFA Champions League 2026-27 | League phase (match days 1-6 to of 8): 08.09.2026-09.12.2026 | Europe |
| UEFA Conference League 2026-27 | League phase (matchdays 1-6): 10.12.2026, 17.12.2026 | Europe |
| UEFA Europa League 2026-27 | League phase (match days 1-6 to of 8): 10.12.2026 | Europe |
| UFC | ||
| Liga MX Apertura 2026 | SF: 02/03.12.2026 and 05/06.12.2026 Final: 10/13.12.2026 and 24/27.12.2026 | Mexico |
| Brasileirão Série A 2026 | Match days 19 to 38 played from 22.07.2026 to 02.12.2026 | Brazil |
| Liga Profesional Argentina Torneo Clausura | Semi-finals: 05.12.2026–06.12.2026 Final: 13.12.2026 | Argentina |
| Copa do Brasil | Final: 06.12.2026 | |
| FA Cup 2026-27 | Proper Rounds 1-2 out of 5: 07.11.2026-05.12.2026 | England |
| English Premier League 2026-27 | Matchdays 1-18 played from 21.08.2026 to 30.12.2026 | England |
| La Liga 2026-27 | Matchdays 1-17 played from 16.08.2026 to 20.12.2026 | Spain |
| Serie A (Italia) 2026-27 | Matchdays 1-16 played from 22.08.2026 to 20.12.2026 | Italy |
| Francia Ligue 1 2026-27 | Matchdays 1-14: 23.08.2026-13.12.2016 | France |
| Bundesliga 2026-27 | Matchdays 1-14 played from 28.08.2026 to 20.12.2026 | Germany |
| CAF Champions League and CAF Confederation Cup | Matchdays 1-6: 27.11.2026-23.01.2027 | Africa |
| NFL 2026-27 | Regular season: 09.09.2026-10.01.2027 | USA |
| NHL 2026-27 | Regular season starts on 29.09.2026 | |
| NHL Winter Classic 2026 (Utah Mammoth vs Colorado Avalanche) | 31.12.2026 | USA |
| Copa del Rey 2026-27 | Second round: 02.12.2026 Round of 16: 16.12.2026 | Spain |
| NBA 2026-27 | starts in October 2026, dates released in August 2026 | USA |
| FIFA Intercontinental Cup | TBD | TBD |
Tips for publishers
How to attract iGaming traffic? Here are a few tips.
Help your content with SEO
Search traffic, especially in this case, is vital.
Backlinks
They will also come in handy for quality optimization.
Remember about the event’s longevity
The tournaments can last 6 to 9 months. But this does not mean that it is enough to mention them once. Different matches within one championship can give you a lot of separate content topics.
Use Popunders
A top choice when we’re talking about a huge audience. Especially good for mass campaigns dedicated to big events. Sports sites of all kinds, including streaming ones, actively use this format.
Add Social Bar
We can’t forget about this option, which is rich in possibilities. In-Page Pusn or Interstitials? Experiment with bright creatives and use all relevant news hooks.
Thanks to the large area of such advertising and its diversity, you will get ideal scaling. 15 creatives for testing will allow you to better understand your target audience and improve the performance from campaign to campaign.
Choose Native Banners if you run a news blog
The classic news feeds and thematic blogs are perfect for such topics. Any game from the world of sports will be the key to success: naturally looking advertising will generate interest effortlessly. The main thing is to track the best relevant news in time to get the most out of them.
Tips for advertisers
Don’t limit yourself to sports offers only
iGaming and sports marketing is a huge niche, engaging audiences looking for entertainment of all kinds. You can advertise VPNs or Sweeps with the same success.
Use all traffic
No limits for running sports-related offers: buy social, web, desktop, and mobile traffic. Allow all types of users to interact with your ads.
Start with the CPM + Popunder strategy
The best ad formats for iGaming and sports campaigns are still Popunders. Traffic is estimated to generate millions of impressions each month. You can expect affordable CPM rates and extended opportunities for testing campaigns.
CPM is a preferable pricing model for campaigns aiming at deposits (FTD). You can switch to CPA pricing if your goal includes installs or signups.
Technical details are essential
Check how the payment system works on your website or lander if you use one. When attracting a local audience, also pay attention to how convenient it is for them. It may be worth adding options relevant to their country.
Seasonal trends are vital for content enthusiasts and search systems
Check previous years’ top searches for the exact dates, compare your competitors’ seasonal campaigns, and don’t forget about Google Discover to get the whole picture.
As you can see in the calendar, the loading isn’t very equal from month to month. That can be used as well: if a period is very intense, your iGaming campaigns can be more active.
In the calmer times, you may use creatives that are less connected with the sport and related topics. It’s one of the ways to balance users’ attention and attract them with the most relevant means.
Find more tips for iGaming and Sports ad creatives in our blog
Conclusion
We have told you everything you should consider if you are going to work with iGaming sports traffic in 2026. And if you have not tried to earn on iGaming yet, what are you waiting for?
So here is the thing: there is no one perfect month to join this niche, but there is certainly a way to do it smoother with the help of our sports calendar events.
Sports calendar events FAQ
How can publishers use the Sports Event Calendar to increase traffic?
Sports events are a cool newsbreak for a guaranteed huge audience of fans.
It’s possible to attract the audience even only relatively connected with the Big Sport, using related topics (like sportswear etc.). Our sports calendar collects all current ones, from worldwide like the Olympics to some local ones.
All to help you follow every possible traffic boost with pretty precise GEO targeting.
How can advertisers benefit from the Sports Event Calendar?
Special campaigns can be not only seasonal for holidays, but also for sports.
For sports fans, a championship with the participation of a favorite team is no less festive, especially if it is a big or a very local one with precise geo targeting. So a sports calendar will allow you not to miss a single opportunity to create high-converting targeted creatives on a top-notch topic!
What types of sports events are included in the calendar?
We sort events of all sizes and placements and in all possible variants all year round to expand your chances for benefit.
The calendar includes:
– Football
– Tennis
– Boxing
– MMA
– Judo, rugby, cricket, basketball, cycling, golf, motorsports, weightlifting, etc. as well as general and local championships.
Local matches are a bit more complex to use as you have to attract the smaller audience, but usually such audience is the most loyal and happy to receive extra content related to theis favourite teams, players, etc.
So it’s totally worth it!
