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Which pricing model to choose on Adsterra to enjoy larger profits

Whether you target globally or aim at the narrow segment, Adsterra enables you with balanced pricing models to maximize your ROI. Don’t overpay with our smart campaign tests and the next-gen traffic estimator.

Which pricing model to choose on Adsterra to enjoy larger profits
Which pricing model to choose on Adsterra to enjoy larger profits

Launch campaigns and set up offers
with the best-matching pricing model

Operate pricing models
to gain
broader reach
and larger ROI

cpa

cost-per-acquisition

Сost-per-acquisition is the safest and the most expensive pricing model. Choose it when you know your customers well and when your conversion flow is simple (e.g., app installs). If you target a new audience or have a complex conversion flow (CC submits), start with the CPM model instead.

cpc

cost-per-click

Choose the cost-per-click payment when your offer is easy to convert (e.g., just an opt-in required). Check with the Traffic Chart and Traffic Estimator tools to make sure you get sufficient volume of impressions.

cpm

cost-per-mille

The cost-per-thousand-impressions pricing is great for discovering new GEOs and testing traffic. All complex conversion flows as CC submits & deposits are better to test with the CPM model. It’s cost-effective and helps balance your bids properly until you start getting lots of conversions.

Top verticals:

FinanceE-commerce

Use Adsterra Traffic Estimator to find
your perfect CPC/CPM bid

The AI-driven algorithm scores how much traffic you will get with your targeting and competition activities around. For CPM, it estimates the number of impressions you’ll get, for CPC – the number of clicks. Need to vary bids depending on the countries? The Estimator will count them too. Never lose your top traffic!

Protect budgets and win hearts with CPM-based smart campaign tests

Protect budgets and win hearts with CPM-based smart campaign tests

Forget about hit-or-miss tactics. Before running your CPA campaign at full blast, we test in on a CPM base with a test budget. It allows you to estimate how engaging your offer is and adjust the creatives before launching the campaign. For Web-Push and Social Bar formats, you can A/B test up to 15 creatives to pick the most beneficial.

Nurture and retain users with Smart Retargeting Tool

Nurture and retain users with Smart Retargeting Tool

Available on a CPM, CPC or CPA base, smart retargeting helps convert leads that have seen your ads but haven’t purchased yet. Adsterra’s pixel contributes to customer retention and better ad personalization, cause you are showing ads to those who are interested in it.

Buy CPM traffic via RTB to win the most wanted ad placements

Buy CPM traffic via RTB to win the most wanted ad placements

Our demand RTB partners profit from the fastest multiple campaigns launch and managing massive traffic volumes. With OpenRTB integration, you can use all auctions including header bidding. All GEOs, mobile&desktop traffic, and advanced targeting options provided.

Use all Adsterra’s toolsets and solutions for your business growth

Experienced campaign management

Full transparency and detailed reporting. Our expert managers successfully run worldwide-reach campaigns for direct advertisers and agencies.

Traffic and bid estimation

Smart algorithms estimate your campaign settings along with your nearest competition and offers optimal bids

Why to join Adsterra

Global coverage, advertisers and publishers from all Tiers

Global coverage, advertisers and publishers from all Tiers

Average number of monthly impressions

Average number of monthly impressions

Direct publishers with genuine WW traffic

Direct publishers with genuine WW traffic

Over 20K campaigns run simultaneously

Over 20K campaigns run simultaneously

3-level security: anti-fraud and and anti-malware

3-level security: anti-fraud and and anti-malware

Anti-Adblock solutions

Anti-Adblock solutions

100% fill rate for publishers

100% fill rate for publishers

100% unique direct and RTB traffic

100% unique direct and RTB traffic

Flexible pricing
and best-in-class
payout policy

$5 minimum payout
15NET payments
PayPal
Wire
Union Pay
Capitalist
Visa/mastercard
Paxum

Time to grow with Adsterra

Our partners