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Why choose Adsterra as a traffic provider
for the Utilities And Software vertical?
Verified traffic and ads

3-level security algorithms. AI-powered anti-malware and anti-fraud solutions.

Ads that engage and convert

100% genuine traffic for push ads, banners, popunders, native ads. Ultra-converting Social Bar format.

Traffic-2-Offer matching

Smart algorithms match offers with relevant traffic ensuring higher conversions and revenues

High eCPM for publishers

We provide near-100% fill rates with offers that are relevant to the traffic. Offers with higher bids come first.

Great ROI for advertisers

A multi-level traffic estimation helps our advertisers set perfect bids and get more quality traffic.

Utilities and Software offers get maximum
impact with Adsterra ad network
VPNs
PC and Mac cleaners
App installs
Smart tools kits
Browser extensions and Add-ons
Anti-virus software

Software, VPN services, PC cleaners are thriving on push traffic. With rich-push ad formats like Social Bar, it is easy to test up to 15 creatives and pick the best-performing.

Use popunders for a more immersive product presentation. Banner ads are great for global-reach campaigns (if you have freemium or free product versions)

The most usable pricing model is CPC/CPL (SOI, DOI, Trial flow).

Adsterra ad formats ensure higher
CTRs for utilities and software offers
Popunder utilities and software ads
This full-page format still wins all conversions. It is mostly used for PC and Mac cleaners, antivirus software, and browser extensions advertising.
More about popunder ads
Native banners
This is one of the most content-friendly formats. Advertisers use it to integrate their message into the context. Publishers use it widely as it runs well on desktop and mobile devices, and brings high revenues as well.
More about Native ads
In-page Push (Social Bar)
Rich-push ads drive record ROI and CTRs that are 20-30x higher compared to web push ads. Publishers get higher eCPMs due to the format’s interactivity.
More about Social bar
Push Ads
Web push ads are great for Utilities as they remain push notifications. With user lifetime targeting, ads can be divided by users’ statuses: from the most to the least engaged.
Display banners
A classic display format that remains on the top of demand. Despite banner blindness, ads convert highly when shown to a relevant audience. And this is the least expensive ad unit.
More about banner ads
VAST video ads
VAST/VPAID video formats are IAB compatible and run both instream and outstream. Banner videos are also supported.
Top CPM, CPC, CPA, CPL traffic for Utilities
and Software advertising campaigns

Adsterra advertising network helps measure the impact of your Utilities offers with flexible pricing models. When you need massive advertising coverage, choose CPM and pay less for your ads impressions. Bid for clicks (CPC) if you have a simple user flow (like one click to download or install). With CPL and CPA pricing, you bid the highest, but that’s because you pay for final actions like downloads or purchases.

👉More about Adsterra pricing models

Top Adsterra services for advertisers and
publishers in the Utilities niche
  • Powerful self-Service Platform

    An advanced control center. Launch campaigns, fine-tune bids, tweak targeting, and enhance your campaigns' efficiency.

  • Bids and traffic optimization

    Smart tools like Traffic Chart, Traffic Estimation, and Custom bid help save money and allocate budgets wisely.

  • Retargeting & RTB algorithms

    Optimize your budgets with automatic auctions for traffic (RTB). Return those prewarmed leads who haven’t converted instantly with our retargeting pixel.

  • API & Conversion tracking

    Use API to export data & statistics. Add your Voluum, Binom, Cake or other tracker to control all CPA conversions.

  • Experienced campaign management

    Full transparency and detailed reporting. Our expert managers successfully run worldwide-reach campaigns for direct advertisers and agencies.

  • Live support and dedicated managers

    Our multilingual managers assist in campaigns launch and advise on creatives, sources whitelists, and top performing offers.

Why join Adsterra
  • 248GEOs
    Global coverage, advertisers and
    publishers from all Tiers
  • 30BN+
    Average number of
    monthly impressions
  • 18K+
    Direct publishers with
    genuine WW traffic
  • 20K+
    Over 20K campaigns
    run simultaneously
  • 3-level security:
    anti-fraud and anti-malware
  • Anti-Adblock
    solutions
  • ~100%
    Near-100% fill rates for
    publishers
  • 100%
    Unique, quality traffic
    from mobile and desktop
    devices

Top verticals that thrive with Adsterra

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TOP
VERTICALS
How to start getting profit with
Adsterra ad network?
Buy traffic and advertise your offer
Sign in or register as an advertiser
Choose pricing model and add funds ( or hit thecreate campaign tab )
Click Create campaign and choose Social Bar (or chat with our support to add all Social Bar formats)
Set up targeting and download creatives
Explore top-quality traffic!
Flexible pricing and best-in-class payout policy
Yoomoney
PayPal
Webmoney
Wire
Union Pay
CApitalist
qiwi
Visa/mastercard
Paxum