What affects CPM rates? Why some publishers enjoy high CPM while others keep asking “why my CPM is low?’ Expert posts in this section aim for sharing insights on how to monetize your website wisely. Getting to know with factors that could lead to the cost-per-mille rate drop or soar is the key to making more money with traffic. See who determines CPMs, how it can change, why this metric doesn’t always detect your income growth.
To any publisher, a CPM drop is always a headache. The core metric that marks how profitable your website can change within…
