What affects CPM rates? Why some publishers enjoy high CPM while others keep asking “why my CPM is low?’ Expert posts in this section aim for sharing insights on how to monetize your website wisely. Getting to know with factors that could lead to the cost-per-mille rate drop or soar is the key to making more money with traffic. See who determines CPMs, how it can change, why this metric doesn’t always detect your income growth.
Among other metrics, the CPM rate has always been paramount. Although Adsterra recommends paying primary attention to revenue from ads, CPM is…