Author Gala Grigoreva

Gala Grigoreva is the CMO at Adsterra with extensive expertise in adtech marketing, growth strategy, branding, competitive intelligence, customer care, and team leadership. Her product- and customer-focused approach has contributed to multi-billion-dollar business growth and helped position Adsterra among the leading global ad networks.At Adsterra, Gala built and scaled a high-performing marketing team that consistently delivered strong ROI growth while strengthening the company’s global brand presence. She also helped pioneer the Adsterra Partner Care Program in collaboration with Customer Support and Product teams, turning customer experience into a key competitive advantage.Under her leadership, Adsterra received major industry recognitions, including Best Ad Network, Best Native Ad Network, and Best CPA Network awards. Gala is also a certified business mentor, international awards juror, and active supporter of Women in Tech Cyprus. In 2023, she was recognized among the Forbes 20 Women in Tech Cyprus awardees.

CMO at Adsterra

She (her)

Expertise

Ad networks’ marketing strategy, competitive intelligence, market research and analytics, branding, mentoring, adtech marketing, growth marketing, customer care, team building

Highlights

Gala’s refreshing approach to martech has resulted in multi-billion turnovers for brands she’s cooperated with.

An energetic leader, Gala has built up a strong marketing team at Adsterra, leading the brand towards double-to-triple ROIs. A product- and customer-oriented mindset has always been Gala’s superpower that moved her achievements beyond just marketing or branding.

Teaming up with Customer Support and Product departments, Gala was one of the pioneers of the famous Adsterra Partner Care Program, which is now one of the key brand’s differentiators.

Gala’s efforts in making the brand’s strengths and values transparent has led Adsterra to become the Best Ad Network (Offervault Awards), Best Native Ad Network (Affbank Awards), and Best CPA Network (SIGMA/AGS.)

Gala always goes the extra mile, sharing her expertise with budding marketers and seasoned pros in adtech and affiliate marketing. She’s a certified business mentor, serving as a juror for international awards and providing leadership for Women in Tech Cyprus. In 2023, she achieved recognition as one of the Forbes 20 Women in Tech Cyprus Awardees.