Best CPM Rates for Publishers and Webmasters | Increased Payouts for Popunder Traffic

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How to find the best CPM rates for publishers and webmasters? There is a life hack for gaining current updates on the highest rates and supercharge your CPM revenue model.

Adsterra has been among the highest-paying ad networks for a decade. We always enable our partners to grow their daily earnings from ads. This post will help you multiply profits if you are skilled at driving geo-specific traffic. Check out the countries listed below, drive Popunder traffic from one of them, and enjoy increased payouts.

We only spotlight the main trends here, listing estimated costs per 1,000 impressions. That’s because payouts vary wildly depending on the advertisers’ bids. In some cases, CPMs can even exceed the rates listed. Unlock the best CPM rates till May 8th, 2025. If you cannot find current CPMs on your GEO in the list, reach your manager and check the updated bids.

Best CPM rates for Facebook traffic and other social media

TRAFFIC TYPE: SOCIAL (Facebook, TikTok, Instagram, YouTube, and others)

AD FORMAT: POPUNDER (for websites), Direct Link (if you don’t have a website)

Best CPM rates and solid payouts for website traffic

TRAFFIC TYPE: MAINSTREAM (news, movies, converters, etc.) Mobile and desktop impressions.

AD FORMAT: POPUNDER or Direct Link [SmartLink]

🍓 The “High CPM Africa” set (only XXX traffic)

TRAFFIC TYPE: XXX & NICHE (mobile, desktop, social)

AD FORMAT: POPUNDER or Direct Link [Smartlink]

🍓 High CPM countries list (Tier-1 and Tier-2)

TRAFFIC TYPE: XXX & NICHE (mobile, desktop, social)

AD FORMAT: POPUNDER

How to start monetizing traffic and enjoying high CPM rates with Popunder or Direct Link traffic?

SIGN UP	ADD A WEBSITE	GET POPUNDER CODE

SIGN UP AS A PUBLISHER

Step 1. Go to the registration page.

Step 2. On this step, please, provide:

• Your full name and a valid email;
• Login — your unique identifier; you will use your login to sign in;
• Password — use at least 6 characters, and make sure to include letters, numbers and special symbols;
• Messenger and Messenger account — these will help us get in touch with you should anything come-up;
• Preferred paysystem — where you’d like us to send you your earnings; you can change it later on if needed;

Step 3. Click SIGN UP:

Adsterra will now send you a verification link. So please navigate to your inbox.

Step 4. Open your inbox and find the ‘Complete your registration as a Publisher’ email from the Adsterra Team.

Open the email and click the CONFIRM E-MAIL button.

Step 5. After you click the CONFIRM E-MAIL button, your account will be set up. The sign-in page will open. Please enter here your login and password.

ADD A WEBSITE

Step 1. Log in as a publisher.

Step 2. Find the Websites tab. Click ADD WEBSITE. 

Step 3.  A new pop-up window will open. In this pop-up window, fill out the fields:

• Enter your website URL. Use the domain name only (example.com). Special characters are not allowed;
• Select the category (for example, movie website) that describes your website best;
• Tick Popunder for the Ad Unit.
• Exclude campaigns that you don’t need;
• Click Add.

Your new website and Popunder code have gone for approval. Once your website is approved, you’ll be able to access the code snippets ready to be installed. Now let’s move to the final stage and see how to get a Popunder code and place it on your website.

GET AND PLACE A POPUNDER CODE

As soon as we approve your website, you can access the ad codes. There are 2 ways to get the Popunder code.

#1 From your Publisher’s account. On the Websites page find your newly added website. The status must be Approved.

Click the down arrow icon near the website’s name. A list with all codes will open up. Click GET CODE near the Popunder ad unit. Finally, copy the code and read the instructions for where to place it.

#2 From the Email Notification. Another way to get your Popunder code is to take it from our system email. 

In your inbox, find the email with a subject: “Your domains were approved” or “Custom domain request was approved”. Check the junk inbox if you can’t find the email from us.

Open the email and click View Code Scripts. 

On the new page you see the Popunder code/script that you will need to copy and the instructions on where to place it.

HOW TO PLACE A POPUNDER CODE?

On your website, open the HTML view and place the copied code before the closing “” tag.

DON’T HAVE A WEBSITE? USE DIRECT LINK [SMARTLINK]

Users from Facebook and other social natworks are highly estimated by adsvertisers. And over a half of publishers with social traffic don’t own any website or blog to place a Popunder code. The solution is a Smartlink or Direct Link, which is a URL you can place anywhere like, for instance, a landing page made on WordPress, Blogger, or Google Sites or a Taplink page. Some publishers find ways to add smart URLs to social media directly, but many platforms like Facebook prohibit such activities.

So, if you possess huge volumes of social traffic, you can use Direct Link to increase gains. The highest CPM rates in Indonesia, Bangladesh, Pakistan, India and African countries are common here. Remember to allow all traffic niches (types) to enhance profits.

Getting the Link is even easier than Popunder. Open the Direct Links page and generate a new URL. Wait util its status becomes Active, then copy and paste it to your platform or web page.

Haven’t found your country or ad format? Log in to your publisher’s account and ask our managers how to profit from your traffic. We’re here for every publisher who wants to increase gains and strives to get the best CPM rate!