Sports events last all year round with no breaks. This is their key advantage over all other seasonal things: Christmas is great, but it only happens once a year. Sports have no time limits, be it January or July, you can always find a suitable match and use it to your advantage. At the same time, the audience’s loyalty is beyond doubt and greatly increases your results. So we have collected all the key sports events of July and share tips on how to maximize your success. Follow the updates: new month = new calendar!
What is Special About Sports Events?
Sports events are popular everywhere. Of course, in some countries football is more popular, and in others it’s cycling, but this is even better: having a high-quality detailed calendar at hand, you can use each event taking into account preferred geo-settings.
Also, the potential audience is wider than it seems. Because we are not only talking about fans who cannot live without sports. Small local championships and less popular sports attract fewer people, it is true. At the same time, they are very loyal and interested. In case of big events, such as the Olympic Games, the audience expands significantly. It is no longer about love for sports, but about cultural importance and emotions.
All this creates unique marketing opportunities both for advertising and monetising. Adsterra offers all its experience and support for your smooth and flash start: join today to begin working with iGaming sports traffic with max effectiveness from the very first day.
To Contents ↑Why is the Sports Calendar Important?
The sports calendar allows you to pump up monetization more effectively. It literally predicts traffic boosts (and quite accurately) and gives you a chance to prepare for them in advance.
The impact of events on traffic growth is direct: people know about upcoming events, show interest in them, follow the news. As a result, the focus of attention becomes manageable for everyone who works with traffic: both for publishers and for advertisers.
Sports traffic has always been there, although now it seems to be experiencing a second birth. Therefore, in our blog you can learn in practice: for example, in these cases, where our partners are already successfully working with it:
To Contents ↑Sports Events of the Month
This month’s list of events is mind-boggling: the world’s top tournaments are especially active in the summer. Of course, we haven’t ignored the 2024 International Olympic Games. However, the world is also watching other competitions aka opportunities for profit. Don’t miss them: below are all the key matches, games, and competitions of July.
Football
The most popular sport on the planet, without exaggeration. This month, the world has prepared several big events for us.
Tip: Football is not only about the game itself, but also about personalities. This can be taken into account when working with football events and focusing not only on the match, but also on its participants (individual players or entire teams).
UEFA EURO 2024
The primary association football tournament organized by the Union of European Football Associations. The competition is contested by UEFA members’ senior men’s national teams, determining the continental champion of Europe. It is the second-most watched football tournament in the world after the FIFA World Cup. England, France, and Germany are pre-tournament betting favorites to win.
| UEFA EURO 2024 (Germany) | |
| 1/8 FINALS | |
| 5&6 matches | 01/07/2024 |
| 7&8 matches | 02/07/2024 |
| 1/4 FINALS | |
| 1&2 matches | 05/07/2024 |
| 3&4 matches | 06/07/2024 |
| SEMIFINALS | |
| 1 match | 09/07/2024 |
| 2 match | 10/07/2024 |
| FINAL | |
| Match | 14/07/2024 |
Campeonato Brasileiro Série A
74 matches in less than a month: Brazilian professional league for men’s football clubs. At the top of the Brazilian football league system, it is the country’s primary football competition. Atletico MG, Palmeiras, Flamengo are early favorites for the title.
| Brazil Championship Serie A | |
| Flamengo – Cruzeiro | 01/07/2024 |
| Atlético MG – Flamengo | 04/07/2024 |
| Gremio – Palmeiras | 05/07/2024 |
| Flamengo – Cuiaba | 07/07/2024 |
| Palmeiras – Bahia | 07/07/2024 |
| Atlético MG – Botafogo | 07/07/2024 |
| Atlético MG – Sao Paolo | 10/07/2024 |
| Palmeiras – Atlético Goianiense | 10/07/2024 |
| Flamengo – Fortaleza | 10/07/2024 |
| Flamengo – Internacional | 17/07/2024 |
| Palmeiras – Botafogo | 17/07/2024 |
| Atlético MG – Juventude | 17/07/2024 |
| Atlético MG – Vasco da Gama | 20/07/2024 |
| Flamengo – Criciuma | 20/07/2024 |
| Cruzeiro – Palmeiras | 20/07/2024 |
| Palmeiras – Fluminense | 24/07/2024 |
| Flamengo – Vitoria | 24/07/2024 |
| Atlético MG – Paranaense | 24/07/2024 |
| Flamengo – Atlético Goianiense | 27/07/2024 |
| Palmeiras – Vitoria | 27/07/2024 |
| Atlético MG – Corinthians | 27/07/2024 |
Argentine Primera División
Now called the Professional Football League. Football competition among Argentine clubs that determines the national champion and participants in international club competitions. Boca Juniors, Estudiantes, River Plate are current favorites to win.
| Liga Profesional de Fútbol (Argentina) | |
| Defensa y Justicia – Boca Juniors | 21/07/2024 |
| River Plate – Lanus | 21/07/2024 |
| Union – Estudiantes | 21/07/2024 |
| Godoy Cruz – River Plate | 24/07/2024 |
| Huracan – Estudiantes | 24/07/2024 |
| Boca Juniors – Banfield | 24/07/2024 |
| Instituto – Boca Juniors | 28/07/2024 |
| Gimnasia – Estudiantes | 28/07/2024 |
| Sarmiento – River Plate | 28/07/2024 |
Copa América
The top men’s football tournament is contested among national teams from South America. It is the oldest still-running continental football competition, as well as the third most watched in the world. Favorites to win are Argentina, Brazil, and Uruguay. Group stages start on June 20th and go until July 15th.
A major event, for which we have even prepared a special promo: here are all the conditions under which you can receive a prize or cashback on your campaign.
| Copa América | |
| Group stage | 29/06/2024 – 03/07/2024 |
| 1/4 FINAL | |
| 1 match | 05/07/2024 |
| 2 match | 06/07/2024 |
| 3&4 match | 07/07/2024 |
| SEMIFINALS | |
| 1 match | 10/07/2024 |
| 2 match | 11/07/2024 |
| Match for the 3rd place | 14/07/2024 |
| FINAL | 15/07/2024 |
Golf
This sport does not lose its relevance in several countries of the world, but its main place of power is considered to be the USA nowadays. Although, golf’s motherland is Scotland.
Tip: Don’t underestimate this sport. It seems like an elitist pastime, but in fact you can find its fans all over the world, including in Korea.
The Open Championship
The oldest golf competition, one of the four largest professional tournaments called “majors.” The only event not held in the United States.
| The Open Championship | |
| 1st Round | 18/07 |
| 2nd Round | 19/07 |
| 3rd Round | 20/07 |
| Final Round | 21/07 |
MMA
Martial arts can be classified as “mixed”: boxing, wrestling, and bjj. It can also be Muay Thai, Judo, or catch wrestling.
Tip: we recommend making a quality geo research. For example, some of the best boxers are Cubans, which is not obvious if you’re not a MMA fan. Also remember that MMA is primarily a spectacular sport, so its fans are people who are keen on fighting in a ‘show’ style.
UFC
An international sports organization based in Las Vegas, USA. The best-known among all mixed martial arts events worldwide.
| UFC | ||
| UFC Fight Night Denver | 14/07/2024 | Main event: Namajunas vs Barber, other anticipated fights: Drew Dober vs. Mike Davis, |
| UFC Fight Night Las Vegas | 21/07/2024 | Main event: TBD vs TBD, other anticipated fights: Tavares vs Park |
| UFC 304 | 28/07/2024 | Main event: Edwards vs. Muhammad 2, other anticipated fights: Tom Aspinall vs. Curtis Blaydes, Bobby Green vs. Paddy Pimblett |
Race
There are dozens of different types of races in the world: local, global, on different types of transport. This month the most legendary one grabs all the attention.
Tip: The potential audience for racing is now wider than you might think. For example, if it used to be a sport that was rarely entered by amateurs, today anyone can try themselves for little money.
Formula 1
This world championship in circuit racing is well-known to everyone. The annual event includes several stages with strict rules. The peculiarity of the race sport is in the variety of awards: from individual classifications to the constructors’ cup.
| Formula 1 | |||
| Formula 1 Qatar Airways British Grand Prix 2024 | 05/07/2024 – 07/07/2024 | Silverstone, England | 3 practice races: July 5-6; Qualifying race: July 6; Actual Race: July 7 |
| Formula 1 Hungarian Grand Prix 2024 | 19/07/2024 – 21/07/2024 | Budapest, Hungary | 3 practice races: July 19-20; Qualifying race: July 20; Actual Race: July 21 |
| Formula 1 Rolex Belgian Grand Prix 2024 | 26/07/2024 – 28/07/2024 | Francorchamps, Belgium | 3 practice races: July 26-27; Qualifying race: July 27; Actual Race: July 28 |
Cycle race
Cycling races can be amateur or professional, on various routes. This sport is distinguished by a very passionate audience and a large number of practicing athletes among the fans.
Tip: Cycling races are especially popular in Europe. They take place all year round, except for winter, and attract athletes from all over the world, who have their own fans. You can use personalities to find forums of like-minded people.
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Tour de France
A multi-day road cycling race, one of the three Grand Tours. The most famous and prestigious cycling race in the world, held for over a hundred years in France.
| Tour de France | |
| Stage 3 (Plaisance – Turin, 230.5 km) | 01/07/2024 |
| Stage 4 (Pinerolo – Valloire, 140 km) | 02/07/2024 |
| Stage 5 (Saint-Jeune-de-Maurienne – Saint-Vulbas, 177.5 km) | 03/07/2024 |
| Stage 6 (Macon – Dijon, 163.5 km) | 04/07/2024 |
| Stage 7 (Nuits-San-Georges – Gevrey-Chambertin, 25.3 km) | 05/07/2024 |
| Stage 8 (Semur-en-Auxois – Colombey-Les-Deux-Eglises, 183.5 km) | 06/07/2024 |
| Stage 9 (Troyes – Troyes, 199 km) | 07/07/2024 |
| Stage 10 (Orleans – Saint-Amand-Montrond, 187.5 km) | 09/07/2024 |
| Stage 11 (Evaux-Les-Bains – Le Lioran, 211 km) | 10/07/2024 |
| Stage 12 (Aurillac – Villeneuve-Sur-Lot, 204 km) | 11/07/2024 |
| Stage 13 (Agen – Pau, 165.5. km) | 12/07/2024 |
| Stage 14 (Pau – Saint-Lary-Soulan Pla D’Adet, 152 km) | 13/07/2024 |
| Stage 15 (Loudevielle – Plateau de Bielle, 198 km) | 14/07/2024 |
| Stage 16 (Gruissan – Nimes, 189 km) | 16/07/2024 |
| Stage 17 (Saint-Paul-Trois-Chateaux – Superdevoluy, 178 km) | 17/07/2024 |
| Stage 18 (Gap – Barcelonnette, 180 km) | 18/07/2024 |
| Stage 19 (Embrun – Isola 2000, 145 km) | 19/07/2024 |
| Stage 20 (Nice – Col-De-La-Couillole, 133 km) | 20/07/2024 |
| Stage 21 (Monaco – Nice, 33.7 km) | 21/07/2024 |
Tennis
This sport has both individual (two players) and collective (two teams) classifications. It is considered a noble sport that is loved to be watched all over the world, like figure skating. Note that there are separate contests for men and women.
Tip: It is quite a spectacular and dynamic game. Especially in comparison with, for example, golf. Today it is very popular among American children and, of course, their solvent parents.
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Wimbledon
This legendary international tennis tournament is one of the four Grand Slam tournaments. As usual, will be held on the grass courts of the All England Lawn Tennis and Croquet Club, just like those days in 1877.
| Wimbledon | |
| Gentlemen’s and Ladies’ Singles First Round | 01/07/2024 |
| Gentlemen’s and Ladies’ Singles First Round | 02/07/2024 |
| Gentlemen’s and Ladies’ Singles Second Round Gentlemen’s & Ladies’ Doubles First Round | 03/07/2024 |
| Gentlemen’s and Ladies’ Singles Second Round Gentlemen’s & Ladies’ Doubles First Round | 04/07/2024 |
| Gentlemen’s and Ladies’ Singles Third Round Gentlemen’s & Ladies’ Doubles Second Round Mixed Doubles First Round | 05/07/2024 |
| Gentlemen’s and Ladies’ Singles Third Round Gentlemen’s & Ladies’ Doubles Second Round Mixed Doubles First Round | 06/07/2024 |
| Gentlemen’s and Ladies’ Singles Fourth Round Gentlemen’s & Ladies’ Doubles Third Round Mixed Doubles Second Round | 07/07/2024 |
| Gentlemen’s and Ladies’ Singles Fourth Round Gentlemen’s & Ladies’ Doubles Third Round Mixed Doubles Quarter-finals | 08/07/2024 |
| Gentlemen’s and Ladies’ Singles Quarter-finals Gentlemen’s & Ladies’ Doubles Quarter-finals Mixed Doubles Semi-finals Invitation Doubles (Ladies’ Doubles, Gentlemen’s Doubles, Mixed Doubles) | 09/07/2024 |
| Gentlemen’s and Ladies’ Singles Quarter-finals Gentlemen’s & Ladies’ Doubles Quarter-finals Invitation Doubles (Ladies’ Doubles, Gentlemen’s Doubles, Mixed Doubles) | 10/07/2024 |
| Ladies’ Singles Semi-finals Gentlemen’s Doubles Semi-finals Mixed Doubles Final Gentlemen’s & Ladies’ Doubles Semi-finals Invitation Doubles (Ladies’ Doubles, Gentlemen’s Doubles, Mixed Doubles) | 11/07/2024 |
| Gentlemen’s Singles Semi-finals Ladies’ Doubles Semi-finals Gentlemen’s & Ladies’ Singles Semi-finals Invitation Doubles (Ladies’ Doubles, Gentlemen’s Doubles, Mixed Doubles) | 12/07/2024 |
| Ladies’ Singles Final Gentlemen’s Doubles Final Invitation Doubles (Ladies’ Doubles, Gentlemen’s Doubles, Mixed Doubles) | 13/07/2024 |
| Gentlemen’s Singles Final Ladies’ Doubles Final Invitation Doubles (Ladies’ Doubles, Gentlemen’s Doubles, Mixed Doubles) | 14/07/2024 |
Summer Olympics
This grand event speaks for itself. In July, we will have the opening ceremony, and then there will be a huge number of different competitions. You can see the full schedule for all sports on the official website of the Olympics. France is hosting the whole thing this time, so get ready for a lot of broadcasts from Paris.
Tip: The best thing about the Olympics is that even people who have no interest in sports in their everyday lives watch it. It’s a global event that people follow to support their country’s athletes or just see the top faces in the sports world.
| Summer Olympics | |
| OPENING CEREMONY | 26/07 |
Tips for Publishers
How to attract iGaming traffic:
- Help your content with SEO. Search traffic, especially in the case of sports events and news about them, is vital.
- Backlinks will also come in handy for quality optimization.
- Some events last a long time, but this does not mean that it is enough to mention them once. Different matches within one championship can give you a lot of separate content topics.
Find more tips and info about sports monetization here.
To Contents ↑Tips for Advertisers
Use a sports calendar for iGaming traffic all year round:
- Don’t limit yourself to sports news sites only. Sports is a huge niche, this includes social traffic about sports celebrities, related products for active recreation, souvenirs, the whole entertainment niche, etc. Your product is more relevant to the sports theme than it might seem at first glance.
- Technical details are very important. Check how the payment system works on your site, if you use one. When attracting a local audience, also pay attention to how convenient it is for them. Maybe it is worth adding options relevant to their country?
- Seasonal trends are followed already both by content enthusiasts and search systems. Check previous years’ top search for the same events, compare your competitors’ seasonal campaigns and don’t forget about Google Discover to get the full picture.
Find more tips about sports affiliate marketing here.
To Contents ↑Ad Formats for Sports Events
Popunder
A top choice when we’re talking about a huge audience. Especially good for mass campaigns dedicated to big events. Sports sites of all kinds, including streaming ones, actively use this format.
Social Bar
We can’t forget about this option, which is rich in possibilities. In-Page Pusn or Interstitials? Experiment with bright creatives and use all relevant news hooks. Thanks to the large area of such advertising and its diversity, you will get ideal scaling. 15 creatives for testing will allow you to better understand your target audience and improve the performance from campaign to campaign.
Native advertising
The classic news feeds and thematic blogs are perfect for such topics. Any event from the world of sports will be the key to success: naturally looking advertising will generate interest effortlessly. The main thing is to track the best relevant news in time to get the most out of them.
Conclusion
We have told you everything you should consider if you are going to work with iGaming sports traffic in July. And if you have not tried to earn on iGaming yet, what are you waiting for? As you know, beginners are most comfortable joining major events about which there is a lot of information. July with all its top tournaments is perfect for this.
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FAQ
Sports events are a cool newsbreak for a guaranteed huge audience of fans. Our sports calendar collects all current events, from worldwide like the Olympics to some local ones. All to help you follow every possible traffic boost with pretty precise GEO targeting.
Special campaigns can be not only seasonal for holidays, but also for sports events. For sports fans, a championship with the participation of a favorite team is no less festive. So a sports event calendar will allow you not to miss a single opportunity to create high-converting targeted creatives on a top-notch topic!
We sort events of all sizes and placements and in all possible variants all year round to expand your chances for benefit. The calendar includes football, tennis, boxing, MMA, judo, rugby, cricket, basketball, cycling, golf, motorsports, weightlifting, etc. as well as general championships such as the Olympic Games.
