Sports calendar events work all year round with no breaks. This is their key advantage over all other seasonal things. Sports have no time limits, be it January or June. You can always find a suitable match and use it to your advantage. At the same time, the audience’s loyalty is beyond doubt and dramatically increases your results.
We have collected all the key sports events for the first half of 2025. Which exactly? Those that can maximize your profits if you partner with Adsterra. Follow the updates and check our tips for higher gains!
What is special about sports events?
Sporting events generate loads of views and spontaneous conversions. Here’s why affiliates include the most profitable matches in their advertising plans. Publishers can’t stay aside. If you can drive iGaming or sports-related traffic, go ahead!
Which fixtures to focus on? Football (soccer) is a leader, of course. But don’t limit your strategy to it, and remember about local preferences. Having a high-quality, detailed calendar at hand, you can try your luck with each of the events!
The potential audience is wider than fans. You can target all those eager for entertainment. It is no longer about love for sports, but about cultural importance and emotions.
We are to update this calendar regularly so you don’t miss any significant dates that can be used for advertising or monetizing. Here, you will also find some tips on how to apply it in the best way possible.
Enjoy!
Why is the Sports calendar important?
The sports calendar allows you to pump up monetization more effectively. It predicts traffic boosts and gives you a chance to prepare for them in advance.
The impact of sports matches and championships on traffic growth is direct: people know about them, show interest in them, and follow the news.
Follow the list and find the correlation between sports & the audience you have. Whether global events like the World Championships or local ones, people have a pinch of interest in everything.
In our blog, you can learn in practice: for example, in these cases, where our partners are already successfully working with it:
Sports events in 2025
This year’s list is mind-boggling: the tournaments are active all year round. We haven’t ignored all the main 2025 matches the world is watching, or, as we call ’em, ‘opportunities for profit’.
Below are all the key matches, games, and January–June 2025 competitions.
Please pay attention to the fact that all data is valid by the time of posting this material.
We provide you with the most up-to-date info, but sometimes matches’ dates do change because of reasons, so we advise to stay tuned and monitor all the possible changes on the official websites tracking the following events.
Signature sporting events
Brazilian Championship (Brasileirão Série A)
- Start date – March 29, 2025
- End date – December 21, 2025
Why Brasileirão?
1. The market is booming…again!
Brazil has become one of the most friendly geos for affiliates and operators. Many brands have finally obtained licenses and rushed to meet their marketing plans. More traffic is needed here!
Just look at operators who are in search of qualified affiliates and good traffic:
- REI DO PITACO
- PITACO
- CAESARS
- REALS
- NETPIX
- 7GAMES
- BRAZINO777
- MEGAPOSTA
Want to check them all? The Brazilian Ministry of Finance has taken care of it, sharing the full list of licensed operators and brands.
2. Global influence of the Brasileirão sparks
If you advertise the Brazilian Championship or monetize relevant traffic, you’re lucky! The Brasileirão is now transforming into the No. 1 event. The championship is going to become a premier league appreciated globally.
3. High-profile players are here
The market will keep on growing, and players will keep on spending. The sports market is forecasted to hit $2.42, rising at 11,7% in 2025.
The season begins on March 30, 2025. Make it a fresh start for campaigns throughout the spring and summer! Higher profits are obtained from the most anticipated events. And remember to check out tips for advertisers and publishers.
March sport events
April sports events
May sports events
June sports events
FIFA Club World Cup (ex-FIFA Club World Championship)
Hey, here’s a classy one not to miss: FIFA Club World Cup! This championship allows top teams from all over the world meet on the yard and play a great bunch of games, 63 in total.
FIFA Club World Cup 2025 Group Stage fixtures
Saturday, 14 June
Group A: Al Ahly FC v Inter Miami CF – Hard Rock Stadium, Miami
Sunday, 15 June
Group C: FC Bayern München v Auckland City FC – TQL Stadium, Cincinnati
Group B: Paris Saint-Germain v Atlético de Madrid – Rose Bowl Stadium, Los Angeles
Group A: SE Palmeiras v FC Porto – MetLife Stadium, New York New Jersey
Group B: Botafogo v Seattle Sounders FC – Lumen Field, Seattle
Monday, 16 June
Group D: Chelsea FC v Los Angeles FC/Club América – Mercedes-Benz Stadium, Atlanta
Group C: CA Boca Juniors v SL Benfica – Hard Rock Stadium, Miami
Group D: CR Flamengo v Espérance Sportive de Tunis – Lincoln Financial Field, Philadelphia
Tuesday, 17 June
Group F: Fluminense FC v Borussia Dortmund – MetLife Stadium, New York New Jersey
Group E: CA River Plate v Urawa Red Diamonds – Lumen Field, Seattle
Group F: Ulsan HD v Mamelodi Sundowns FC – Inter&Co Stadium, Orlando
Group E: CF Monterrey v FC Internazionale Milano – Rose Bowl Stadium, Los Angeles
Wednesday, 18 June
Group G: Manchester City v Wydad AC – Lincoln Financial Field, Philadelphia
Group H: Real Madrid C. F. v Al Hilal – Hard Rock Stadium, Miami
Group H: CF Pachuca v FC Salzburg – TQL Stadium, Cincinnati
Group G: Al Ain FC v Juventus FC – Audi Field, Washington, D.C.
Thursday, 19 June
Group A: SE Palmeiras v Al Ahly FC – MetLife Stadium, New York New Jersey
Group A: Inter Miami CF v FC Porto – Mercedes-Benz Stadium, Atlanta
Group B: Seattle Sounders FC v Atlético de Madrid – Lumen Field, Seattle
Group B: Paris Saint-Germain v Botafogo – Rose Bowl Stadium, Los Angeles
Friday, 20 June
Group C: SL Benfica v Auckland City FC – Inter&Co Stadium, Orlando
Group D: CR Flamengo v Chelsea FC – Lincoln Financial Field, Philadelphia
Group D: Los Angeles FC/Club América v Espérance Sportive de Tunis – GEODIS Park, Nashville
Group C: FC Bayern München v CA Boca Juniors – Hard Rock Stadium, Miami
Saturday, 21 June
Group F: Mamelodi Sundowns FC v Borussia Dortmund – TQL Stadium, Cincinnati
Group E: FC Internazionale Milano v Urawa Red Diamonds – Lumen Field, Seattle
Group F: Fluminense FC v Ulsan HD – MetLife Stadium, New York New Jersey
Group E: CA River Plate v CF Monterrey – Rose Bowl Stadium, Los Angeles
Sunday, 22 June
Group G: Juventus FC v Wydad AC – Lincoln Financial Field, Philadelphia
Group H: Real Madrid C. F. v CF Pachuca – Bank of America Stadium, Charlotte
Group H: FC Salzburg v Al Hilal – Audi Field, Washington, D.C.
Group G: Manchester City v Al Ain FC – Mercedes-Benz Stadium, Atlanta
Monday, 23 June
Group B: Seattle Sounders FC v Paris Saint-Germain – Lumen Field, Seattle
Group B: Atlético de Madrid v Botafogo – Rose Bowl Stadium, Los Angeles
Group A: Inter Miami CF v SE Palmeiras – Hard Rock Stadium, Miami
Group A: FC Porto v Al Ahly FC – MetLife Stadium, New York New Jersey
Tuesday, 24 June
Group C: Auckland City FC v CA Boca Juniors – GEODIS Park, Nashville
Group C: SL Benfica v FC Bayern München – Bank of America Stadium, Charlotte
Group D: Los Angeles FC/Club América v CR Flamengo – Camping World Stadium, Orlando
Group D: Espérance Sportive de Tunis v Chelsea FC – Lincoln Financial Field, Philadelphia
Wednesday, 25 June
Group F: Borussia Dortmund v Ulsan HD – TQL Stadium, Cincinnati
Group F: Mamelodi Sundowns FC v Fluminense FC – Hard Rock Stadium, Miami
Group E: FC Internazionale Milano v CA River Plate – Lumen Field, Seattle
Group E: Urawa Red Diamonds v CF Monterrey – Rose Bowl Stadium, Los Angeles
Thursday, 26 June
Group G: Juventus FC v Manchester City – Camping World Stadium, Orlando
Group G: Wydad AC v Al Ain FC – Audi Field, Washington, D.C.
Group H: Al Hilal v CF Pachuca – GEODIS Park, Nashville
Group H: FC Salzburg v Real Madrid C. F. – Lincoln Financial Field, Philadelphia
Round of 16 fixtures
Saturday, 28 June
Match 49: Group A winners v Group B runners-up – Lincoln Financial Field, Philadelphia
Match 50: Group C winners v Group D runners-up – Bank of America Stadium, Charlotte
Sunday, 29 June
Match 51: Group B winners v Group A runners-up – Mercedes-Benz Stadium, Atlanta
Match 52: Group D winners v Group C runners-up – Hard Rock Stadium, Miami
Monday, 30 June
Match 53: Group E winners v Group F runners-up – Bank of America Stadium, Charlotte
Match 54: Group G winners v Group H runners-up – Camping World Stadium, Orlando
Tuesday, 1 July
Match 55: Group H winners v Group G runners-up – Hard Rock Stadium, Miami
Match 56: Group F winners v Group E runners-up – Mercedes-Benz Stadium, Atlanta
Quarter-final fixtures
Friday, 4 July
Match 57: Winner match 53 v Winner match 54 – Camping World Stadium, Orlando
Match 58: Winner match 49 v Winner match 50 – Lincoln Financial Field, Philadelphia
Saturday, 5 July
Match 59: Winner match 51 v Winner match 52 – Mercedes-Benz Stadium, Atlanta
Match 60: Winner match 55 v Winner match 56 – MetLife Stadium, New York New Jersey
Semi-final fixtures
Tuesday, 8 July
Match 61: Winner match 57 v Winner match 58 – MetLife Stadium, New York New Jersey
Wednesday, 9 July
Match 62: Winner match 59 v Winner match 60 – MetLife Stadium, New York New Jersey
FIFA Club World Cup Final
Sunday, 13 July
Match 63: Winner match 61 v Winner match 62 – MetLife Stadium, New York New Jersey
Country—Clubs
Wanna use all the info for the better profit? Then pay attention on this geo-related table: your target audience may be there!
| Country | Clubs |
| Brazil | Botafogo |
| Flamengo | |
| Fluminense | |
| Palmeiras | |
| Argentina | Boca Juniors |
| River Plate | |
| England | Chelsea |
| Manchester City | |
| Germany | Bayern Munich |
| Borussia Dortmund | |
| Italy | Inter Milan |
| Juventus | |
| Mexico | Monterrey |
| Pachuca | |
| Portugal | Benfica |
| Porto | |
| Spain | Atlético Madrid |
| Real Madrid | |
| United States | Inter Miami |
| Seattle Sounders | |
| Austria | Red Bull Salzburg |
| Egypt | Al Ahly |
| France | Paris Saint-Germain |
| Japan | Urawa Red Diamonds |
| Morocco | Wydad AC |
| New Zealand | Auckland City |
| Saudi Arabia | Al-Hilal |
| South Africa | Mamelodi Sundowns |
| South Korea | Ulsan HD |
| Tunisia | Espérance de Tunis |
| United Arab Emirates | Al Ain |
Tips for publishers
How to attract iGaming traffic? Here are a few tips.
Help your content with SEO
Search traffic, especially in this case, is vital.
Backlinks
They will also come in handy for quality optimization.
Remember about the event’s longevity
Some tournaments can last 6 to 9 months. But this does not mean that it is enough to mention them once. Different matches within one championship can give you a lot of separate content topics.
Use Popunders
A top choice when we’re talking about a huge audience. Especially good for mass campaigns dedicated to big events. Sports sites of all kinds, including streaming ones, actively use this format.
Add Social Bar
We can’t forget about this option, which is rich in possibilities. In-Page Pusn or Interstitials? Experiment with bright creatives and use all relevant news hooks.
Thanks to the large area of such advertising and its diversity, you will get ideal scaling. 15 creatives for testing will allow you to better understand your target audience and improve the performance from campaign to campaign.
Choose Native Banners if you run a news blog
The classic news feeds and thematic blogs are perfect for such topics. Any game from the world of sports will be the key to success: naturally looking advertising will generate interest effortlessly. The main thing is to track the best relevant news in time to get the most out of them.
Tips for advertisers
Don’t limit yourself to sports offers only
Sports is a huge niche, engaging audiences looking for entertainment of all kinds. You can advertise VPNs or Sweeps with the same success.
Use all traffic
No limits for running sports-related offers: buy social, web, desktop, and mobile traffic. Allow all types of users to interact with your ads.
Start with the CPM + Popunder strategy
The best ad formats for iGaming and sports campaigns are still Popunders. Traffic is estimated to generate millions of impressions each month. You can expect affordable CPM rates and extended opportunities for testing campaigns.
CPM is a preferable pricing model for campaigns aiming at deposits (FTD). You can switch to CPA pricing if your goal includes installs or signups.
Technical details are essential
Check how the payment system works on your website or lander if you use one. When attracting a local audience, also pay attention to how convenient it is for them. It may be worth adding options relevant to their country.
Seasonal trends are vital for content enthusiasts and search systems
Check previous years’ top searches for the exact dates, compare your competitors’ seasonal campaigns, and don’t forget about Google Discover to get the whole picture.
As you can see in the calendar, the loading isn’t very equal from month to month. That can be used as well: if a period is very intense, your iGaming campaigns can be more active.
In the calmer times, you may use creatives that are less connected with the sport and related topics. It’s one of the ways to balance users’ attention and attract them with the most relevant means.
Find more tips for iGaming and Sports ad creatives in our blog
Conclusion
We have told you everything you should consider if you are going to work with iGaming sports traffic in 2025. And if you have not tried to earn on iGaming yet, what are you waiting for?
So here is the thing: here is no one perfect month to join this niche, but there is certainly a way to do it smoother with the help of our sports calendar events.
Sports calendar events FAQ
Sports events are a cool newsbreak for a guaranteed huge audience of fans.
It’s possible to attract the audience even only relatively connected with the Big Sport, using related topics (like sportswear etc.). Our sports calendar collects all current ones, from worldwide like the Olympics to some local ones.
All to help you follow every possible traffic boost with pretty precise GEO targeting.
Special campaigns can be not only seasonal for holidays, but also for sports.
For sports fans, a championship with the participation of a favorite team is no less festive, especially if it is a big or a very local one with precise geo targeting. So a sports calendar will allow you not to miss a single opportunity to create high-converting targeted creatives on a top-notch topic!
We sort events of all sizes and placements and in all possible variants all year round to expand your chances for benefit.
The calendar includes:
– Football
– Tennis
– Boxing
– MMA
– Judo, rugby, cricket, basketball, cycling, golf, motorsports, weightlifting, etc. as well as general and local championships.
Local matches are a bit more complex to use as you have to attract the smaller audience, but usually such audience is the most loyal and happy to receive extra content related to theis favourite teams, players, etc.
So it’s totally worth it!
