Sports calendar events works all year round with no breaks. This is their key advantage over all other seasonal things: Christmas is great, but it only happens once a year. Sports have no time limits, be it January or June, you can always find a suitable match and use it to your advantage. At the same time, the audience’s loyalty is beyond doubt and greatly increases your results.
So we have collected all the key sports events for the first half of 2025 and share tips on how to maximize your success.
Follow the updates: new year = new calendar!
What is special about sports events?
Sports events are popular everywhere. Of course, in some countries football is more popular, and in others it’s cycling, but this is even better: having a high-quality detailed calendar at hand, you can use each one taking into account preferred geo-settings.
Also, the potential audience is wider than it seems. Because we are not only talking about fans who cannot live without sports. Small local championships and less popular sports attract fewer people, it is true.
At the same time, they are very loyal and interested. In case of big festives, such as the Olympic Games, the audience expands significantly. It is no longer about love for sports, but about cultural importance and emotions. Probably, that is why iGaming in these terms has become so popular recently: it perfectly fits into what people do value.
We are to update this calendar regularly so as for you not to miss any significant date that can be used for advertising or monetising. Here you would also find some tips on how to apply it the best way possible.
Enjoy!
All this creates unique marketing opportunities both for advertising and monetising.
Adsterra offers all its experience and support for your smooth and flash start: join today to begin working with iGaming sports traffic with max effectiveness from the very first day.
To Contents ↑Why is the Sports calendar important?
The sports calendar allows you to pump up monetization more effectively. It literally predicts traffic boosts (and quite accurately) and gives you a chance to prepare for them in advance.
The impact of sports matches and championships on traffic growth is direct: people know about them, show interest in them, follow the news.
As a result, the focus of attention becomes manageable for everyone who works with traffic: both for publishers and for advertisers. Such an approach is a key for opening the traffic flow door.
All you have to do is just follow the list and find the correlation between sports & the audience you have. Let it be global ones like World Championships or local ones, people all around the Globe have a pinch of interest for everything.
Sports traffic has always been there, although now it seems to be experiencing a second birth. It combines sincere interest, humane approach, making a perfect balance between business and free will. It may be a challenge to start from scratch, if you have no experience in iGaming, but that’s why we’re here: to educate and navigate.
In our blog you can learn in practice: for example, in these cases, where our partners are already successfully working with it:
To Contents ↑Sports events in 2025
This year’s list is mind-boggling: the tournaments are active all year round. We haven’t ignored all the main 2025 matches the world is watching, or, as we call’em, ‘opportunities for profit’.
Don’t miss it: below are all the key matches, games, and competitions of January-June 2025.
To Contents ↑Please, kindly pay attention to the fact, that all data are valid by the time of posting this material.
We do our best to provide you with the most up-to-date info, but sometimes matches’ datas do change because of reasons, so we advise to stay tuned and monitor all the possible changes on the official websites tracking the following events.
January Sports Events
February Sport Events
March Sport Events
April Sports Events
May Sports Events
June Sports Events
Tips for publishers
How to attract iGaming traffic? Here are a few tips.
- Help your content with SEO.
Search traffic, especially in this case, is vital.
- Backlinks
They will also come in handy for quality optimization.
- Some challenges last a long time.
But this does not mean that it is enough to mention them once. Different matches within one championship can give you a lot of separate content topics.
Some formats for sports events monetization
Popunder
A top choice when we’re talking about a huge audience. Especially good for mass campaigns dedicated to big events. Sports sites of all kinds, including streaming ones, actively use this format.
Social Bar
We can’t forget about this option, which is rich in possibilities. In-Page Pusn or Interstitials? Experiment with bright creatives and use all relevant news hooks.
Thanks to the large area of such advertising and its diversity, you will get ideal scaling. 15 creatives for testing will allow you to better understand your target audience and improve the performance from campaign to campaign.
Native advertising
The classic news feeds and thematic blogs are perfect for such topics. Any game from the world of sports will be the key to success: naturally looking advertising will generate interest effortlessly. The main thing is to track the best relevant news in time to get the most out of them.
Find more tips and info about sports monetization here.
To Contents ↑Tips for advertisers
Use a sports calendar for iGaming traffic all year round:
Don’t limit yourself to sports news sites only.
Sports is a huge niche, this includes social traffic about sports celebrities, related products for active recreation, souvenirs, the whole entertainment niche, etc. Your product is more relevant to the sports theme than it might seem at first glance.
Technical details are very important.
Check how the payment system works on your site, if you use one. When attracting a local audience, also pay attention to how convenient it is for them. Maybe it is worth adding options relevant to their country?
Seasonal trends are followed already both by content enthusiasts and search systems.
Check previous years’ top search for the same dates, compare your competitors’ seasonal campaigns and don’t forget about Google Discover to get the full picture.
As you can see in the calendar, the loading isn’t very equal from month to month. That can be used as well: if a period is very intense, your iGaming campaigns can be more active.
In the calmer times you may use creatives less connected with the sport and related topics. It’s one of the ways on how to balance so as not to lose users’ attention and attract them with the most relevant means.
Find more tips about sports affiliate marketing here.
To Contents ↑Conclusion
We have told you everything you should consider if you are going to work with iGaming sports traffic in 2025. And if you have not tried to earn on iGaming yet, what are you waiting for?
So here is the thing: here is no one perfect month to join this niche, but there is certainly a way to do it smoother with the help of our sports calendar events.
To Contents ↑
Sports calendar events FAQ
Sports events are a cool newsbreak for a guaranteed huge audience of fans.
It’s possible to attract the audience even only relatively connected with the Big Sport, using related topics (like sportswear etc.). Our sports calendar collects all current ones, from worldwide like the Olympics to some local ones.
All to help you follow every possible traffic boost with pretty precise GEO targeting.
Special campaigns can be not only seasonal for holidays, but also for sports.
For sports fans, a championship with the participation of a favorite team is no less festive, especially if it is a big or a very local one with precise geo targeting. So a sports calendar will allow you not to miss a single opportunity to create high-converting targeted creatives on a top-notch topic!
We sort events of all sizes and placements and in all possible variants all year round to expand your chances for benefit.
The calendar includes:
– Football
– Tennis
– Boxing
– MMA
– Judo, rugby, cricket, basketball, cycling, golf, motorsports, weightlifting, etc. as well as general and local championships.
Local matches are a bit more complex to use as you have to attract the smaller audience, but usually such audience is the most loyal and happy to receive extra content related to theis favourite teams, players, etc.
So it’s totally worth it!
