Affiliate marketing basics

Do you want to get the most out of your affiliate website or want to generate income without a site? Are you …

The Nigeria online gaming market is a powerhouse amongst other African countries. Nigeria leads the race in player activity and spending. Advertisers …

What is geotargeting? This tactic allows marketers to serve relevant ads based on a user’s location. With location data from IP addresses, …

This Kenya Online Gaming Marketing Guide was inspired by our advertisers willing to attract new players from this amazing country. Sports and …

CPM is a pricing strategy that refers to the cost of 1,000 of advertising impressions. Both advertisers and publishers can grow their …

Tier 1, 2, and 3 countries are universal terms advertisers use to rank geos by consuming capacity. Countries with the wealthiest economies …

The mobile value-added services market is filthy rich. It’s forecasted to hit $3,156.2 billion by 2032. How big will your piece of …

Mobile app promotion can be either just another campaign type or your secret traffic bomb, but only if treated right. Luckily, we …

Clickbait ads usually carry negative connotations because bad actors abuse them to get traffic. However, clickbait ads can be applied appropriately to …

It’s one thing to buy ad space for a product or service you’re promoting, and it’s another to do it effectively. Buying …