Home Guides and Tutorials How to promote your ios or Android App via SSP

How to promote your ios or Android App via SSP

by Adsterra Team

Do you want to promote your AppStore or Android Play application?

With Adsterra Self-Service Platform it is easy as pie.

First of all, you need to sign up for Adsterra advertiser account. Once you have it you can start creating your first Mobile app campaign.

Log in to the self-serve platform and go to “Campaigns” page. At the right corner of the screen there is a black button create campaign, by clicking it you’re transmitted to the menu where you’re going to choose all the options for your campaign.


Now I will show you how to launch your App promotion campaign. Let’s take Health Application for Apple mobile devices and promote it in India and Hong-Kong.

Here are the easy steps:

Step 1. My campaign needs a name, I pick “MyApp”. Then, for a traffic type, it would be more preferable if I choose standard mainstream traffic and put my app landing or App Store store link (Android app the strategy is almost the same) beginning. It is important to insert URL correctly otherwise the campaign will not be launched.


Then, when choosing a device format I have to be sure that I choose Mobile. I pick in a country list and set the CPM price. To check the rate I go to prices page https://partners.adsterra.com/check-prices


Let’s assume I want to run my campaign for 3 days and I need 10К from each country daily so my Total Budget will be $61.8 (20*3*0.44+ 20*3*0.58).

This was an example of how to estimate your campaign budget if you have determined your goals. However, if you do not have a specific amount of traffic needed, you can check the box of unlimited budget and your campaign will not stop once the budget is over.

By setting up Time of start after verification, the campaign will commence showing ads right from the time the campaign is approved.


I can start my campaign right on, but it would be better if I apply some more targeting, to be sure, that my ads will reach only those, for who my extension will be suitable.


The must-have option for promoting my iOs application is Operating system, so I need to choose iOs in the tab, it is not important for me which version does my customer uses because my app is valid for all, so I chose all versions, but if something will change, I’d be able to exclude or include some of the versions in my targeting.


In addition you can add other targeting options, for example you can choose only standard working days of the week at the tab Day of Week. I’ll leave it as it is since for me it doesn’t matter when users download the extension.

Adding time range can as well precise targeting.


You can also add Language targeting. I have chosen English, Chinese and Hindi languages as they are the most used internet languages in chosen GEOs.  For browser targeting I choose most popular browsers for iOs – Chrome and Safari Mobile.


My step 3 is setting frequency capping & limits. Here I can limit how many times an ad is shown to one user (Frequency capping tab).  In addition, I can limit all my ad impressions (Limits of impressions tab). Also I am able to set up daily limits for my budget. I would leave the unlimited option to test my campaign.


In the step 4 I may exclude unwanted placements. But for now since I haven’t launched the campaign yet I don’t have any information of which placements do not work well for me. I will  put ##PLACEMENT_ID## in my URL to track placements so that I will be able to make blacklists further once the campaign is live and is showing performance.

What is for IP range, if I needed to target for a specific range, I would put it one per line like this:

But for now I don’t need to, so I’ll leave it blank.


Now I am 100% ready! After clicking SUBMIT, the campaign goes for approval, it takes 3 hours maximum. You can see the status in your Campaigns menu. Moreover, you will receive an email as soon as the campaign is approved or declined. If you campaign is declined, don’t worry! You can make necessary changes in your campaign and send it for approval once again. Good luck and let the traffic come to you!


Sign up and create your first campaign

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