Home Affiliate Marketing Conferences Sports Monetization: Maximizing Revenue with Sports Calendar For Publishers

Sports Monetization: Maximizing Revenue with Sports Calendar For Publishers

by Maria Littera

There are literally thousands of sporting events each year, ranging from tiny local to worldwide. They attract hundreds of millions of online users via news announcements, sporting goods ads, live broadcasts, fan clubs of teams and players, and much more. All of these are opportunities for monetizing sports traffic, and, therefore, your potential earnings. Today on the agenda are features of monetization of sports traffic and a full calendar of sporting events. Let’s make sports traffic more clear and accessible together with Adsterra!

Sports calendar 2024 for your monetization

Major sports tournaments always trigger a traffic increase. This has been and will continue to be the case, even if you are not to use it to your advantage for monetization. However, if you want to monetize more effectively, remember: sports traffic is about millions of users. So this applies both directly to sports events and indirectly relevant activities. For example, sales of sporting goods. What does this mean? First of all, that the smart use of traffic bursts can be more useful for you than it seems at first glance.

The calendar that we have put together for you will help you not to miss all the major subtypes of sports events: from the largest football leagues to small tournaments. The calendar includes matches and championships taking place in 25+ countries. This means that GEO settings can also be significantly expanded so that you don’t miss a single crumb of traffic.

Advantages of using a sporting events calendar:

  • Literally a schedule of traffic bursts
  • Confident target for GEO and other parameters
  • Monetization all year round, because events constantly change one another.

Wanna monetize Sports and other traffic as efficiently as possible? In addition to the calendar and useful tips, we also offer a quick start with 1-minute moderation, high CTRs, a whole bunch of formats, and a unique Partner Care program.


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Sports events in June 2024 | Monthly calendar for publishers

Bonus: Don’t waste your time collecting valuable information on top matches yourself, we’ve done it all for you. Here is a detailed table of major sport events of this month. Do not lose your chance to attract tonnes of traffic during these championships.

HSBC World Rugby Sevens Series

The World Rugby Championship embraced three continents from January to May. The Grand Final is set to be hosted in Spain in June 2024. Fans from around the world will be watching as the top eight men’s and women’s teams from the HSBC SVNS Series compete for the title of Series champions.

  • Location: Grand Final in Madrid, Spain 
  • Dates in June: 31/05/2024 – 02/06/2024
  • Countries participating: New Zealand, USA, Canada, Great Britain, Australia, Fiji, France, Ireland, Japan, Spain, China, Poland, Brazil, South Africa, Argentina, Belgium.

Brazil Championship Serie A

This league has two names: Brazilian Professional and Campeonato Brasileiro. But one thing is mutual: it is the premier football competition in the region. Today, it is the most popular football league in the Americas (115 nations in the broadcast). This is a great opportunity to use the scale of the audience.

  • Location: Brazil 
  • Dates in June: 02/06-29/06
1170x1654 Brazil Championship Serie A

Liga Profesional de Fútbol

The Primera Division also has other variations of the name: it is called Liga Profesional de Fútbol or Torneo Sur Finanzas. In Argentina, this is a professional super-popular football league. At the beginning of the season, 28 teams start (this year) with an incredible number of devoted fans. The series of events will end only on December 15. All this time, it will be actively watched by fans worldwide, from Europe to Africa and the Middle East (more than 80 countries in total).

  • Location: Argentina
  • Dates in June: 2/05 – 14/06 
1170x835 Liga Profesional de Fútbol

Pan American Esports Games Rio-2024

Something bigger than a tournament is coming up: The Rio 2024 Pan American Esports Games. Beyond the sporting spirit itself, it is also a social event for all fans of esports. Brazil boasts a huge gaming community: this year, representatives from 20+ countries will take part in the championship. The finals will take place in the capital of Saudi Arabia and will last for another 2 months.

  • Location: Rio de Janeiro, Brazil
  • Dates in June: 01/06 – 09/06
  • Countries participating: Brazil, Argentina, Colombia, United States, Chile, Venezuela, Bahamas, Canada, Costa Rica, Dominican Republic, Ecuador, Guadeloupe, Guatemala, Haiti, Honduras, Jamaica, Mexico, Panama, Peru, Suriname, Trinidad and Tobago and Uruguay will participate in the tournament. 
insta png 1170 x 1170 px Grand Final in Madrid

ICC Men’s T20 World Cup

The ICC Men’s T20 World Cup is in its ninth year this season. The tournament already has a solid fan base: 20 teams are expected to play 55 matches in the West Indies and the USA this year. The tournament is of great interest to viewers all over the world, so the broadcast is global.

  • Location: USA/Carribean
  • Dates in June: 03/06 – 29/06
1170x2475 ICC Men's T20 World Cup

NBA Finals

A tournament that needs no introduction: the NBA Finals. The annual series of basketball championships will traditionally be covered exclusively by ABC, and in 2024, the broadcast will take place on the YouTube platform. Don’t miss the opportunity to monetize the event!

  • Location: USA 
  • Dates in June: 06/06 – 23/06
1170x835 NBA Finals


Another super popular event, known even to those who have no special connection to sports: the UEFA Football Championship. According to statistics, it is in second place after the legendary FIFA. This year, 24 teams from all over the world will compete for the cup. The broadcast is, of course, global and worldwide, including television and radio. In our times this speaks of an incredible scale.

  • Location: Germany
  • Dates in June: 14/06 – 30/06
1170x1463 UEFA EURO 2024

Copa América

Copa America is literally the main men’s football tournament in South America between national teams. This competition is famous for its great history: the tournament is the oldest of those currently in operation and ranks third in popularity in the world. The broadcast is global (26 countries!).

  • Location: the USA
  • Dates: 20/06 – 02/07
1170x1053 Copa América

Tour de France

Another event that has become iconic far beyond the world of sports. The cycling race, originally from France, reached an audience of 44 million people at the peak of its popularity in 2009! Since then, the Tour de France has not lost much ground and remains one of the legendary sporting events to this day, one of the top 12 in the world.

  • Location: Italy 
  • Dates: 29/06 – 30/06
1170x614 Tour de France

UFC 302, UFC 303

The cult MMA competition, the name of which speaks for itself. This is of course UFC. The largest sporting event in its segment, which you can easily and coolly use in your work.

1170x911 UFC

Formula 1

We couldn’t help but mention Formula 1: the most prestigious race on an international scale, which can become your ace up your sleeve. This open-wheel single-seater race lasts for months, and the audience size for just one race can be up to 600 million viewers. The final stages captivate literally tens of billions of fans.

1170x698 Formula 1

French Open

June also pleases us with summer sports, such as tennis. The French Open (Roland-Garros) consistently bears the palm and will take up less than half the month. Not very long, but certainly enough to catch the attention of guaranteed loyal fans.

  • Location: Paris, France
  • Dates: 01/06 – 09/06
1170x614 French Open Paris
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Top tips for monetization during sports events

Some things to consider:

  • SEO. Somewhat obvious, but worth mentioning: the majority of traffic still comes through search engines. The first page of Google stably maintains top positions, so go on striving for the highest results with the help of keywords etc.
  • Backlinks. Optimize your content and use high-quality backlinks for your website. In this regard, let us remind you that Adsterra is ready to provide.
  • Seasonality. A little more about optimization: Google Discover will help. Pay attention to content making for seasonal sports events: use high quality images, videos, and topics wisely to earn your place in the feed.
  • Stay tuned. The hype train will take you to the desired station with a lot of traffic. Keeping track of all the buzz is very important, especially for news portals.
  • Competition spirit. Sports is largely about clash of opinions; people love to discuss relevant topics. Therefore, be sure to play on this if your site allows for a discussion or at least an up/down vote.

Summing up some basics:

  • Follow the sports calendar. All done — all you have to do is use it. Be sure to match the GEO in the settings (we’re just saying).
  • We’ve got a newbie here? Chose the largest events for which there is enough content — this will make it easier for you to navigate. Are you ready to devote more effort? Choose narrower directions and more local events.
  • Work all around. In addition to the event itself, don’t forget about promotion before and after. This will help build the site’s reputation and set the stage for the future.
  • Optimize. You don’t have to be a ready sports expert, but it’s great to be an active researcher: this field does not tolerate outdated information. Mention key players, teams, events to remain credible.
  • Take care of technical issues. Be prepared for an increase in traffic: it’s vital for your website to cope with it.

As we have already mentioned, the GEOs in the calendar are very different, but the results are especially high for the USA, NG, Latin American countries, DOM, BG, BD, PH, and ZA.

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Ad formats for monetization of Sports traffic

Social Bar is ideal for sports traffic monetization: it’s interactive, comfortable, and exciting. It creates realistic content that will attract the attention of users. Can be used to describe an event or predict outcomes.

Banners are a timeless classic. The proven format is easy to use, and its variability simply has no limits. And thanks to the different sizes, the banner can be harmoniously placed on any platform.

Native advertising is your magic wand when it comes to sports traffic. Engage users with convincingly realistic content, avoid banner blindness, and get maximum traffic through separate promotional materials or direct links.

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Sports and iGaming traffic is a golden source, especially when used correctly. Considering the number of subsections in this area, it can be scary and unclear what to grab onto. Especially if you are a newbie.

In order not to spread yourself across many events, you can start with a large sub-niche, i.e. football or e-sports. More events = more information = perfect for immersion. In addition, large events mean fewer risks than in specific sports with a more narrow target audience. Although even them can be very perspective if worked over wisely and via fitting formats.

And of course, a reliable, experienced partner is essential, so joining a quality network is a wise move. Adsterra knows exactly how to handle iGaming and sports traffic, and our publishers appreciate it. Study successful cases of traffic monetization to see for yourself, and join us!



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