Affiliate Marketing & Media Buying

Companies spend heavily on advertising, with ad budgets steadily increasing each year. However, increasing ad spending isn’t the only way to improve …

Actually, you can beat a good bidding strategy if you play it even smarter with the right tools. Jokes aside, let’s do …

CPM is a pricing strategy that refers to the cost of 1,000 of advertising impressions. Both advertisers and publishers can grow their …

Sports calendar events works all year round with no breaks. This is their key advantage over all other seasonal things: Christmas is …

Tier 1, 2, and 3 countries are universal terms advertisers use to rank geos by consuming capacity. Countries with the wealthiest economies …

This timely Adsterra Episode has shaken our expectations about Brazil restrictions for the iGaming market. Brazil iGaming regulation has been shelved for …

The mobile value-added services market is filthy rich. It’s forecasted to hit $3,156.2 billion by 2032. How big will your piece of …

Looking to boost your efforts to buy traffic for iGaming and Sports? We got this! Our industry experts are ready to share …

Affiliate marketing is an effective way to grow your business. However, the affiliate marketing scene keeps changing, requiring new approaches to adapt. …

The iGaming creative strategy comes as a mixture of business goals and players’ dreams. As a marketer, you must stay honest but …