Affiliate Marketing & Media Buying

What is geotargeting? This tactic allows marketers to serve relevant ads based on a user’s location. With location data from IP addresses, …

Welcome to a simple and practical intro guide to Adsterra minimum deposits for advertisers and affiliate marketers. You will explore how to …

The hardest part of starting an affiliate marketing business is making a website that gets a lot of good traffic, that’s why …

Have you ever seen something so often that it becomes annoying to look at? That’s the idea of ad fatigue. Audiences that …

This Kenya Online Gaming Marketing Guide was inspired by our advertisers willing to attract new players from this amazing country. Sports and …

The sports industry is booming, both online and offline, so as do the best sports affiliate programs, making it one of the …

Companies spend heavily on advertising, with ad budgets steadily increasing each year. However, increasing ad spending isn’t the only way to improve …

Actually, you can beat a good bidding strategy if you play it even smarter with the right tools. Jokes aside, let’s do …

CPM is a pricing model that equals to the cost of 1,000 ad impressions on a publisher’s platform. CPM rates include the …

Tier 1, 2, and 3 countries are universal terms advertisers use to rank geos by consuming capacity. Countries with the wealthiest economies …