Muhammad Irpan from Indonesia has gained $20,000 on free Facebook traffic. This case study explores his top organic posts, engagement techniques, monetization tricks, and life hacks to making viral organic posts and comments. Muhammad now earns approximately $2,000 to $3,000 a month by focusing on viral news placed on Facebook pages and via other strategic content types.
We’ll highlight how to increase organic reach and monetize your Facebook content with a Smartlink without spending money on ads.
The power of free traffic monetization in figures
Facebook is one of the most powerful social media channels. It boasts a loyal community of over 3 billion active monthly users. And this number doesn’t include other Meta platforms like WhatsApp and Instagram.
Bloggers and online entrepreneurs still use Facebook to drive traffic to their websites, blog posts, or landing pages without relying on paid reach.
Muhammad Irpan crafts free traffic by focusing on organic content: entertainment, famous people’s lives, and viral news. He dove deeply into his audience’s preferences and harnessed Facebook Insights. Now, Muhammad’s total payouts have jumped over $20,000.
Case study data: Facebook free traffic + Smartlink
- How it works: Muhammad owns a website with the same content he develops on Facebook pages. He regularly urges Facebook followers to visit his site, where he places exclusive content. This way, he gets massive organic reach from Facebook without extra SEO efforts on Google.
- Ad format: Smart Direct Link that is placed only on web pages outside the Facebook page. It’s a simple link that can be placed anywhere in the content: texts, photos, buttons, etc.
- Countries that drive the highest income: Indonesia, Thailand, Malaysia, and the United States
- Results over time: from $800 to $2,900 monthly income after 9 months.
Below, I’ll list a set of tips for how to harness Facebook and use it for extra monetization of your efforts.
1. Grow a big pool of followers
You should focus on growing your followers base before rushing to monetize your efforts. My first step was to build Facebook pages and target them to various groups of people. Every page is focused on content relevant to residents of specific countries, for example, The US, Indonesia, and the UAE. Your posts reach expands if you can localize your content by interests.
Engagement with a Facebook post influence its visibility and reach, as audience interactions like likes and comments help navigate Facebook’s algorithm.
Why followers mean a lot
As I said, a large number of followers increases your post reach and engagement. And each time you share quality content with external links, your followers‘ trust will be much higher. They will tend to follow these links. Why do you need this? I’ll tell this a bit later when explaining my monetization strategy.
Why you need to expand organic reach
Let’s start with the organic reach definition: Organic reach refers to the number of unique Facebook users who come across with your content on their news feed without any paid promotion. It’s the free exposure your publications or videos get to your followers.
How does organic reach differ from paid reach?
The difference between organic reach and paid reach is quite simple but important for social media marketers. Paid reach can provide a significant boost to your content’s visibility and help you refresh the audience.
Organic reach is essential for building a loyal community and achieving meaningful engagement. By focusing on high-quality, engaging content, you can increase your organic reach and build a strong foundation for your social media marketing and monetization strategy.
How to grow organic reach
My peers and I are noticing organic reach declining due to Facebook algorithm changes over the past year. Many social media marketers have witnessed significant drops in organic engagement and metrics, as well. It’s important to add more videos, stories, and reels to your strategy, as these content types help gather more traction and meaningful engagement. I’ll list a couple more tips later on. Now let’s focus on the basic steps:
- Post 3–5 times a day if you focus on the latest news: Consistency is key. Share relevant and engaging content to keep your community active.
- Use high-quality photos and videos. Visual content performs better on Facebook. But don’t overdo with the quality of visuals; they should look natural and prompt trust.
- Cross-promote on other platforms: Facebook pages gain fewer organic views over the past year, but you can generate more traffic by sharing links on other social media channels like TikTok or Instagram.
- Attract a similar audience by posting to other groups. Facebook offers several options for connecting with audiences: comments, shares, and tags.
2. Craft engaging organic content (posts and videos)
Shareable Facebook posts and videos are key to increasing your organic reach. To craft engaging organic content, use attention-grabbing headlines, high-quality images, and compelling copy that encourages users to engage with your content.
When creating shareable Facebook posts, consider the following tips:
- Use relevant hashtags: By putting hashtags that are relevant to your content and audience, you increase your posts and videos discoverability. This tactic is now the least effective, but still, it’s a risk-free method of increasing posts’ exposure.
- Ask questions: Offer users to share their opinions or stories by asking open-ended questions.
- Share user-generated content (UGC): Showcase your community’s creativity by sharing content created by your followers. People still value memes, believe me!
- Utilize Facebook’s built-in features: Use features like polls, quizzes, and stories to refresh the news feed.
- Share content that bursts discussions: Give users a glimpse into what happens behind the scenes, add “before-after” posts, or reveal your point of view.
Summing up: when you create shareable Facebook stories and posts, you boost organic reach and drive user engagement at the same time. Moreover, you lay a foundation for a loyal community of followers.
3. Make viral news for massive organic reach
Shareable posts are nice, but my experience demonstrates you should craft news of bigger value! I mean, viral posts! I’ll provide an example of how I manage such content, but please note that hardly every news can go viral: you need to work hard on this business skill to achieve success.
3.1. The impact of viral news
Viral news stories can generate tens of thousands of traffic in just a few hours. For example, the author shared a screenshot of a viral news story in Thailand about an artist’s house burning down, which resulted in a massive influx of visitors to their Facebook pages.
3.2. How to identify viral news
- Monitor local trends: Use tools like Google Trends, TikTok, or Facebook IQ to identify trending topics.
- Ask ChatGPT or DeepSeek for what’s getting traction in your country and use these facts to promote your content.
- Follow local media: Keep an eye on news websites and YouTube channels in your target country.
- Engage with your audience: Ask your followers what topics they’re interested in.
- Stay ahead of demand: when everyone’s posting the same aspect of news, look for additional facts or shocking details of the incident.
Here’s an example of how I added more engagement when posting about an incident with a famous artist’s house during the flood. It seems like I post about artists’ lives pretty often 😉
- Utilize Facebook Insights tools: Analyze where your followers are located. You need a business page to use Facebook analytics, and you can easily make one using Facebook guidelines.
- Search through YouTube and local websites: Use these platforms to identify trending topics in your target region.
By focusing on a specific country or region, you can tailor your Facebook page’s content to resonate with local users. For instance, if a flood disaster is trending in Mexico, sharing related news can attract a surge of traffic from that region.
4. Monetize with Facebook traffic and Smart Direct Link
Once you’ve built a substantial following and started consistently driving traffic, it’s time to monetize your efforts.
Tips for effective monetization
Choose a reliable URL shortener. Ensure it complies with Facebook’s policies. A URL shortener transforms ordinary links into shorter, more manageable ones. I’m using a paid and effective URL shortener that never fails me and never adds extra ads or other spam to my links. It’s necessary to apply services that don’t violate Facebook policies. By using a paid service, you can protect your links from being blocked and save lots of money.
Act strategically: Share Smart links during peak engagement times to maximize clicks and, therefore, make more money from users who visit your website
Choose topics that gain hype among the social platform’s audience: If I decide to lead people to a news feed on my website, I choose a topic that’s going viral right now. Here’s an example of such a news feed.
Track performance: Use analytics tools to monitor your earnings and optimize your strategy. I use Adsterra statistics to monitor which user types deliver me the highest value and earnings. For example, this screenshot reveals that most people visit my website with Smartlinks from mobile devices, Android OS. It means, I must take care of content readability and page speed.
5. More monetization tricks: Facebook Groups and collaborations
5.1 Building engagement with Facebook Groups
Facebook Groups are a powerful tool for building engagement and growing your organic reach. By joining or creating relevant groups, you connect with users who are already interested in your content and can become your page’s followers.
To build engagement, consider the following strategies:
- Participate in group discussions: Share your expertise and engage in meaningful conversations with group members.
- Share relevant content: Post content that is valuable and relevant to the group’s interests and ask for feedback. I’m attaching an example of a thread where I shared a link to my website with valuable content discussed.
- Collaborate with other group members: Work on content projects with other members to create valuable and engaging posts or videos.
- Promote your content: Promote your posts and drive traffic to your website or blog.
- Utilize Facebook’s built-in features: Increase engagement by using features like group polls and events.
These simple steps will help grow organic reach, build relationships with your target audience, increase reach and drive engagement.
Case Study results: $20,000 with Facebook traffic and Smartlink
By following the above strategies, I achieved impressive results and managed to boost my monthly revenues from $800 to $2,900-3,000 in 9 months.
- 70,000–100,000 impressions per week on a Facebook page
- $21, my highest CPM rate on Adsterra
- Tens of thousands of traffic from viral news stories
- No ad spending: I only use organic traffic posting relevant content.
- Regular payments: I get paid twice per 30 days to my digital wallet (you, too, need to set up a preferable payout method in your account).
Summarizing my findings
I’m sure my story has provided at least one insight you will use in your online business on Facebook. I would like to put one accent here: prioritize building your social media presence and trust of your audience over immediate but spammy techniques. Build powerful social media accounts that have lots of followers.
By consistently posting quality content, polishing viral news techniques, and connecting with your followers, you can achieve significant Facebook organic reach and monetize your efforts immensely with any Adsterra ad format.
Simply build a one-page site and invite your Facebook users to visit it from time to time. Their ad views, clicks, and activities will be paid off well!
Frequently asked questions about free Facebook traffic
It depends on your consistency and the quality of your content. Most people see results within weeks, while others may wait months. Facebook has changed its policies, and getting organic traffic is much harder compared to, say, 2015. But the only way is to keep trying and stay active on Facebook.
Organic reach doesn’t involve paid ads or sponsored content. We only deal with free traffic. However, all social media platforms urge their users to drive paid traffic. After you run your Facebook page for a while, you will notice organic reach declining, and this will be the next level of the page’s development: start using Facebook ads.
Yes, while this case study focuses on Facebook, the principles can be applied to other social media channels, for example, TikTok or Instagram.
Organic reach is the number of people who come across your content without watching ads. It’s a crucial metric because it reflects genuine interest and engagement. This approach saves money and helps build a more authentic and loyal community. In the meantime, paid reach can be effective when you want to increase local awareness or generate more lookalike audiences while promoting a product or other features.
*This case study relies solely on organic reach to drive traffic.
Put effort into making outstanding content. Use high-quality images, short videos, and compelling headlines. Ensure you’re not the one interested in this content: keep track of Google and Twitter trends; look for other sources with trending topics.
Stay active in collaborating with other Facebook pages and groups. Share their most interesting publications and post comments with links to your page.
Encourage comments and shares: Ask questions, launch contests, or set up polls to boost engagement.
Use Stories: Stories are a great way to gain exposure and keep your followers engaged.
Start building your Facebook page today and watch your engagement and earnings grow!
Final thoughts
For money makers, digital marketing has evolved drastically, with social media marketing becoming a core means of driving traffic and generating revenues. Among social platforms, Facebook is still a flagship, navigating its users to significant organic reach and valuable connections.
If you create content that bursts interest, likes, or comments, try monetizing your effort with the Smart Direct Link! But remember to keep the majority of your Facebook content within the platform. Avoid leading users to side websites with ad links too often. And may the profit come along with you!
