You can get paid for Facebook traffic even if you’re not a social media influencer. Publishers sending traffic from Facebook are now storming the hills of profit. It would be unfair not to share their techniques with you 🙂 Today, you’re going to learn how to get paid for sending Facebook traffic to a side website or landing page. Yep, that’s a way of making additional revenue.
This guide is fairly simple. But we believe it requires advanced skills, as we mention traffic acquisition techniques. If you feel you’re not ready to deal with paid ads, check this case study on making money with free Facebook traffic.
What do you need to get paid for Facebook traffic?
Let’s now list all the steps required to start earning on Facebook traffic
- Get a Smartlink (Direct Link) URL that contains multiple advertisements
- Create an elementary landing page to send Facebook traffic there
- Start a campaign to drive paid traffic from Facebook
Quite an ambitious plan, don’t you think so? Soon, you’ll make sure that it’s more than feasible. You can register and practice on the go 😉
Vital notes about Smartlink (Direct Link) URL
A Smart Direct Link (or Direct Link) is the most usable format for turning a profit from social traffic. It’s a simple URL that contains thousands of high-paying ads.
You can apply this URL to texts, images, GIFs, buttons, or videos. When users click on them, they are directed to an advertiser’s relevant landing page or website. You get paid for how many people have viewed the ad offer (impressions) or become customers (conversions).
There are some vital things to learn about driving Facebook traffic to a Direct Link, though.
Important rules for placing Direct Links
We don’t recommend placing the Link directly to your Facebook posts, Reels, or comments. Meta often bans third-party links, and your account may also be penalized. So, what are the winning tactics?
You will need to make an elementary landing page to drive Facebook traffic there. And it’s on this landing page that you will place the Direct Link and collect lots of clicks and big cash. In this guide, you’ll get all the details about making a landing page, so stay tuned.
1. Where can you take a Direct Link URL to get paid for FB traffic?
Let’s start with the easiest part of the guide—signing up with a friendly monetization platform and getting a Direct Link. So, go to the publisher’s signup page and register your account (check this guide to getting started with Adsterra).
After signing up, click the Direct Links tab on the vertical toolbar. Click the ADD DIRECT LINK button.
It’s super-easy to generate the URL. Fill in the fields, choosing the type of ads you want to allow. It’s great if you can accept all types of ads on your web page—this increases the chances of generating higher profits. Click ADD.
You will now have to wait for a couple of minutes (or even seconds) till we approve your request. Refresh the page if needed and check if the Direct Link’s status is Active. If so, click on the Copy Link icon to copy the ad code.
With the Direct Link’s code copied or saved, you can now move to the next stage and create a landing page. The Link’s URL will be placed here to generate money from Facebook traffic.
2. Making a landing page to drive Facebook traffic
Placing any codes containing ads directly on your Facebook page or post is risky. If you want to play safe and make money on Facebook for longer, you need a landing page to drive traffic there. Let’s now create one and see where you can attach your Direct Link code to get as many payouts as possible.
What will you require?
- A domain name if you want your lander to look credible. Some providers, like Namecheap, offer meager domain costs. But you can use a domain name provided by the platform you’re using. Such platforms are Google Sites, Blogger, Wix, or WordPress.
- Next, a hosting service for your page. Or, host it for free if a page builder offers such an option.
- Finally, a platform for building landing pages. If you’re a WordPress user, there will be no difficulties in creating a simple page there. You will find one on the drag-and-drop Google Sites builder if you want an even simpler solution. This service is available for all owning a Google account.
Creating a super-simple landing page step by step
One note before we start: we don’t limit you to the means or platforms. Actually, we posted a definitive guide to making an effective landing page without a website, observing the four most popular platforms. You are free to use any of those you find suitable and familiar.
Today, we will practice using Google Sites. It’s a native website builder that’ll save you hours of work.
- Sign in or sign up with Google.
- Open https://sites.google.com/
- Decide whether to use a template or create a blank site. We’ll now go with the second option, so click the “+” icon to create a blank site.
- Name the site
- Enter the page’s title
- Create a header. You can choose a minimalistic header with one title only.
One general rule for landing pages with Facebook traffic: you want to generate ad views and clicks, so it’s better to squeeze the content to the minimum.
You can leave only the title as we did above. Or delete the header so users can see the content without scrolling.
Now, we will add content blocks—something real and valuable to people who will come from Facebook to this page. You can engage users to jump from FB to a side web page by offering:
- Free entertainment content (e.g., movie trailers’ monetization, but keep in mind the copyright compliance)
- Free courses, e-books, PDFs, graphic assets, and many more.
- Sports predictions provided by experts, etc.
To add content containers, drag them from the Layouts tab on the right. Done! You are ready to place both content pieces and the Direct Link URL.
Adding content and Direct Links
Let’s agree that we will provide free sports predictions and tips for horse racing fans who come to the landing page from Facebook ads and posts.
Click the “+” icon and upload two images. They will serve as covers for each piece of content. Place a heading under each image.
Where can you place a Direct Link code so that it sends you loads of payouts? There are several ways to attract users. One of them is using images as the most viewable part of the page!
As shown in the screenshot above, you can add two links to separate text pages. At the same time, the Direct Link URL is attached to cover images. As a result, users can access helpful posts/documents and generate ad clicks. It’s a win-win tactic because you don’t mislead your Facebook audiences but offer them valuable information.
Having finished your landing page, you click the PUBLISH button. In the pop-up window, you can choose either the Google domain name or enter the one you purchased.
You’re almost ready to get paid for Facebook traffic. That means we move to the final part of our guide!
3. Using Facebook Ads to send paid traffic
Before you dive into the final part of the guide, we want to emphasize these essentials:
- There’s no universal Facebook ad strategy: costs vary drastically depending on the country, advertising creatives’ quality, seasonality, and user behavior.
- You can check current costs per click across geographic regions if you drive traffic from multiple countries. Here’s an example of a CPC Facebook Ads benchmark.
- Paid ads require skills and clear objectives: you will need to do the math and stay profitable, not spend too much on Facebook.
- Facebook applies several restrictions to advertising content. Please read its Terms and Conditions carefully to avoid penalties.
- It’s great to have two Facebook advertising accounts to test various monetization techniques. But you will only be allowed to create more accounts after running a first campaign with no blocks.
- You cannot start with the lowest payout for a click until you spend $10 on a new advertising account.
And now, the most exciting part — it’s time to make money on Facebook traffic.
Choose or create a Facebook page
To run paid ads, you’ll need a Facebook page. If you don’t have one, click on the flag icon in the header of your account and then find the Create new page button. Or, jump to this page: https://www.facebook.com/pages/create/
You will be asked to give your FB page a name, choose a category, and come up with a description. Follow the instructions to complete the setup. Another obligatory condition is to set up a payment method.
Create a сampaign with Facebook ads
Now, open the Facebook page and find the Ad section. You need to click the brick icon from the upper menu and scroll until you see the Ad icon. Click on it.
You will get a notification from the Ads Manager. Click on it or simply enter https://www.facebook.com/adsmanager/ in the search.
When you’re in, choose Create Campaign and pick Traffic as your campaign objective. Such campaigns aim to generate web page visits and views. Click Continue.
In the next step, you check if your campaign relates to any of the categories in the list. In our training guide, we leave this option untouched. You can also turn on the campaign spending limit, but we would rather set budget frames a bit later. Let’s skip this part and click Next.
Traffic destination, budgeting, and targeting
Traffic destination and budgets
First off, you need to name the campaign. Then, choose where you will send your traffic — select Website in the list. You will enter your landing page URL later.
You can also define the Performance goal, or how Facebook should optimize the campaign and how you’re going to measure its success. This goal may vary depending on targeting settings. The most-used ones are “maximize the number of landing page views” and “maximize the number of clicks.”
Another option is choosing the cost-per-result goal. Try to play with numbers here, setting the cap for the performance goal. Facebook will estimate traffic volume and potential clicks/page views.
The next optional feature is allowing dynamic creatives. Facebook will combine pictures, media, and texts you provide to maximize your goals. We’ll keep it OFF for now.
Ad budget and scheduling
Now, you can enter the lifetime or daily budget limit. It protects you from overspending. We cannot predict the exact amount since it depends on your targeting settings. Facebook will estimate the campaign reach and the number of target actions you defined as your performance goal.
The following step is scheduling the campaign: Facebook allows you to set up and customize start and end dates. Moreover, you can specify days and time ranges for the display of ads.
Targeting
Now comes the most enjoyable part of the article — targeting settings (or the Audience control section in Meta Ads Manager). Here, you define locations, demographics, and other audience parameters. Facebook allows you to target regions and cities (e.g., Lagos state, Nigeria) and select users by preferences and interests.
Traffic is fluid, so you will have to check trends and seasons when planning a campaign. If you target sports fans in, say, Nigeria, check with major football league fixtures and basketball matches. In this guide, you can find expert tips for monetizing sports traffic.
Depending on your target location, you can add more specific targeting settings, such as cities, genders, age limits, or user interests.
Sometimes, you will have to create two separate campaigns with two interest groups to avoid bidding against yourself if these audiences overlap in one campaign.
After setting up locations and customizing audiences (age, gender, preferences, etc.,) click Next to jump to the final stage.
Adding the page’s URL and advertising creatives
We’ve approached the most exciting part–making advertising creatives. But first, let’s add the landing page’s URL— we need it to drive Facebook traffic.
Scroll to the Destination section and enter the URL in the offered field.
Scroll down a bit more. The Creatives section offers a native flow for uploading media, images, and texts. Facebook Ads Manager allows you to enter several headings to rotate them later. Use this option full blast.
Upload images that support texts and resonate with the target audience’s interests. Use dynamic scenes or photos taken in the spy camera manner, add memes or other engaging elements relevant to your content.
Facebook is a powerful marketing platform for making money on traffic, so it will offer you several ad previews, allow for rotating ads, and even adjust the photos. Save some time tweaking all settings and finding the best combo.
Make sure your photos and media are free to use or are licensed for commercial use.
Avoid exposing side logotypes, as Facebook may decline such ads. And ensure your images can be cropped and modified if you choose the “Flexible placement” option. Below is an example of an image that can’t be appropriately cropped.
After you finish with targeting, budgets, and creatives, the campaign will be ready to set live. So please choose the payment method and ensure Facebook has verified your details.
Final steps
As an online entrepreneur, you will need to monitor and control Facebook traffic, ad spending, and your profits. So make sure you have all these tasks completed:
- Landing page — published
- Direct Link — added to the landing page
- Content links — added to the landing page
- Facebook campaign — set up and approved
- Analytics — added.
You can use Adsterra statistics to check monetization results: impressions, CPM rates, and revenues). When using side analytics tools, remember that they count page views—not ad views—using their algorithms, while Adsterra counts advertising impressions only.
Keep your goals clear: you only need to supply your landing page with massive traffic, not overspending on promotion.
The more appealing your landing page is, the more clicks you collect and the higher payouts you get. If you get very few clicks, stop your campaign, refresh the landing, and try moving the ad codes to the most visible parts.
Instead of a conclusion: tips for getting paid for Facebook traffic
Just like with driving Facebook traffic to affiliate offers, you can direct users from Facebook to a landing page with Direct Links. With massive and relevant traffic, this method will pay off faster than classic affiliate marketing.
Facebook ad campaigns will differ from the sample one we observed here. So, the targeting will vary. Therefore, carefully select a GEO, device, and behavior targeting that matches your offer.
Here are a couple more tips to sum up all said above:
- Prefer engaging and vivid ad creatives, but avoid misleading users.
- Place the Direct Link URL in the most visible parts of your landing page. It’s better to put it above the fold (where users can see it without scrolling the page.)
- Think of the content that will attract as many users as possible: entertaining videos, movies, free graphic resources, MP3 files, and e-books open to the public.
- Practice in creating compelling headlines. The heading “20 action movie stars turned out to be criminals” looks more engaging than “What happened to action movie stars?”
- Prepare several creatives and text messages, as you might need to refresh them. You can also use the A/B test option on Facebook.
- Detailed Facebook Targeting allows you to specify the interests and behavior of your users. Avoid narrowing down the audience, as it may increase the ad costs. Massive traffic is sometimes more expensive than a niche segment, so tweak the settings to find a cost-effective balance.
- You have unlimited opportunities to make money on Facebook traffic, Direct Link, or other ad formats. Read an inspiring case study of getting profits from Facebook traffic sent to a website with Social Bar.
Get your Direct Link URL today and leap to higher profits with FB traffic!
