With Adsterra's pricing models, you can target wisely and optimize your advertising budgets while accessing top traffic sources for your offers. Stay safe from overspending with our robust bidding and optimization tools.
Intelligent algorithms give clues for competitive bids while you’re setting up a campaign. Automated bidding ensures you win the auction at the best price.
Spend less while getting the same traffic volumes. Or, set up rules to optimize CPM/CPC traffic by eCPA or the number of conversions.
Manually increase the bid for the ad placements with the best results or exclude the underperforming traffic sources.
Cost-per-action is the safest and the most expensive pricing model. Choose it when you know your customers well and when the conversion flow is simple (e.g., app installs). If you target a new audience or have a complex conversion flow (e.g., CC submits), start with the CPM model instead.
💡 Use CPA pricing for CPL (cost-per-lead), CPI (cost-per-install), and PIN Submit conversion flows.
Choose the cost-per-click payment when you set clicks as the primary KPI or when you're confident the offer will convert easily after users reach the landing page. Ensure your lander is ready to convert visitors. Otherwise, the highest CTRs won't lead to numerous conversions.
The cost-per-thousand pricing is great for discovering new GEOs and testing traffic. All complex conversion flows, such as CC submits & deposits, are better to be tested with the CPM model. This approach is budget-friendly and enables you to distribute your money effectively.
When your bid wins, the second-price auction algorithm behind SmartCPM decreases the payout so that you pay just a bit higher than the second competitor. You buy the same volume of quality traffic but for a smaller budget.
There is no need to guess which payout to place for a test campaign. Adsterra Traffic Estimator evaluates your nearest competition and sends you recommended payouts for the country you target. The tool also estimates the number of impressions or clicks you’ll be getting with this bid.
Managing your expenses becomes even more critical when you're on a budget. With CPA Goal, you can start a CPM/CPC campaign that will be automatically optimized by eCPA or the number of conversions. Simply create a rule that will unlink ad placements that spend too much.
If you plan an In-Page Push or Social Bar campaign, add as many creatives as possible. You can upload up to 15 creatives per test. Remember to set up S2S tracking first and add a token to track the efficiency of each creative.
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20+ targeting settings and traffic filters
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Campaign setup, edits, and stats monitoring via API
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