Michail Zhukov is the Head of the CPM Department at Adsterra with expertise in strategic planning, market analysis, KPI management, product development, traffic buying, and customer advocacy. Before leading the CPM Department, Michail was one of Adsterra’s top account managers, recognized for his collaborative approach and ability to identify growth opportunities for both products and partners. He has played a key role in launching platform features such as Social Bar and Pricing Tokens while supporting business expansion across multiple geographies and market segments. With deep knowledge of digital advertising and traffic monetization, Michail provides practical insights into campaign setup, geo-specific optimization, and cultural market dynamics. Alongside overseeing the CPM Department’s strategy and operations, he actively works with partners and contributes to team development and product innovation.
Head of the CPM Department at Adsterra
He (his)
Expertise
Strategic planning, market research and analysis, seasonal goals and KPI setting, testing of new geos, product development, trend-watching, customer care and advocacy
Highlights
Known as a seasoned practitioner and visionary, Mikhail had been among the most appreciated account managers at Adsterra before he became the Head of the CPM Department. His signature strategy is collaborating across teams, finding the growing points for the product and its partners’ businesses.
Mikhail evangelizes the product – the Adsterra platform – and personally assists in launching new features such as Social Bar and Pricing Tokens.
With a thorough knowledge of traffic buying and marketing, Mikhail can share a 360-degree overview of any geo or market segment. His articles provide full visibility of the ad campaign setup flow, delivering valuable insights into geo-specific settings and cultural aspects.
Aside from being responsible for planning, developing, and implementing the overall CPM Department’s business strategy, Mikhail is personally involved in communication with Adsterra partners and team-building within his realm.
