Case study on how to make Facebook bring you passive income

To succeed is one thing, to continue succeeding is completely another. Today we heartily welcome our publisher who has already provided one useful case study, but it’s not his style to stop there. So a new provenly worked story is already here for you: enjoy and educate!

Social media is now a world on its own and has over 5.24 billion users globally, which equates to about 63.9% of the world’s total population. In respect to this, over 2.11 billion people login to social media on a daily basis. While almost 85% of social media users just login into different social media platforms (Facebook, TikTok, Instagram etc.) to watch videos and entertain themselves, it is very important to maximize this huge amount of social media users and turn them into an audience which will make profit for you. In this case study I will show you how I have been able to earn over $9k using social media like Facebook.

Just as a single ingredient can’t prepare a food, so Facebook solo can’t print you cash.

So I will be showing you how to earn money using Adsterra Direct link and Facebook. In order to earn massively on Adsterra Direct links using Facebook traffic, you need a lot of followers which could either be followers on your personal profile, Facebook page, or groups. But as for me, the majority of my audiences are from Facebook groups and few from my Facebook pages. My gimmick in generating tons of traffic for my Adsterra Direct links is posting the latest and trending news about happenings in my country. I mostly focus on celebrity gist and gossip because that’s what the majority of my audience love to see and engage with.

Adsterra Team can’t miss a chance to invite everybody who’s got excited about their own success story to join and start monetizing, too!

MONETIZE

How I grow my Adsterra Direct Link earnings to $9k using Facebook Traffic

As I’ve already said, from my personal experience and research, I can freely tell you that the easiest way to get tons of traffic to your Adsterra Direct link is through Facebook groups. I know you guys must be surprised why I chose groups over pages, now let me give you a few reasons.

Groups are easy to grow because other members of the group can also contribute to the group growth by actively dropping content on the group and inviting their friends to engage on the content posted. If the content posted is educational and interesting, those invited to engage on content will eventually join the group and also contribute to the growth of the group as well.

But in the case of Facebook pages, members can’t contribute to the page with their personal content.

If you are having issues growing your personal groups, you can rent already established groups from groups admin and pay them monthly to moderate your account and allow you post your content on the group for the period of time you rented.

But in the case of Facebook pages no one will rent their page to you because of the fear that their page might get hacked.

My FB groups

Personally I have managed over 15 Facebook groups, 8 are actually owned by me, and I personally build them from scratch through consistency and posting of quality content my audience love to see. The other 7 are groups owned by other admin, they give me access to freely post on their Facebook group. I usually pay them a certain amount of money depending on the amount we agreed on, payment for the renting the other groups are mostly done monthly.

My reason for renting those groups is so that I can have more of an audience to share my blog posts with, which will increase my earnings. The wider the group audience, the higher traffic you tend to get and the higher the money you will also get, all things being equal. For the purpose of this case study I will be sharing links of two groups, one which I personally owned and built, and the other which was a collaboration with my friend.

Asoebi collection: I currently own this group, and have grown it from scratch. The group is highly focused on Nigerians and other women in diaspora, who are passionate about asoebi collection, ranging from Asiebi* fashion dress, asoebi weddings and event planning. The group currently has over 500k community members.

*For the sack of non Nigerians, Asoebi simply means a traditional costume that a group of individuals, family or friends wear during an occasion, so that they can be easily identified from the other people and families. The group was created to help people looking for inspirational asoebi designs connect with each other.

2. Angel Unigwe Tv: This is a fan base group created for all fans for Nigerian actress Angel Unigwe, the community has gotten steady organic growth driven by engaging content and fans interaction, currently having over 770k community members.

Creating a group

Talking about what’s more profitable: growing a new group or buying an already established page, I tried both variants and have something to say now. From my experience, choosing to grow your group from Scratch or buying an already established group is all depending on your financial state and budget. Growing a group from scratch may require you to wait for months before you start earning a decent amount. But if you have the finance and you don’t have the patience to wait before you start earning big, it is advisable for you to buy an already established group / page. Just choose wisely.

How to grow your group

Now, for those who will want to grow their group from scratch, these are a few tips that will be tremendously helpful to you. Growing a Facebook group requires strategic planning, consistency, and dedication. Whether you are growing the group for your business or passion, below are step-by-step approaches to help you meet your goal super fast.

Define a clear purpose

Before creating any group, you must have a reason for creating the group. It may be for your personal brand, for fun e.g. posting memes, or for blogging purposes, which I will be focusing on. Whatever the purpose is, make sure to make it obvious to your group members. How can this be done?

Make sure the name reflects the purpose.

If you are creating a group, one of the first steps in making its purpose clear is from what you name the group. Make sure the name can vividly explain what the group is meant for from first glance. For example, if I’m creating a group for my clothing brand I can name the group something like Jerry Fashion world, style with Jerry or Male fashion dress by King Jerry.

If it’s a meme group, I can name it like Land Of Memes, Home of laughter, Laughter Nation etc. A fan base group of a particular celebrity, let’s say the celebrity name is King Jerry, should be something like King Jerry Fans, People Who Love King Jerry, King Jerry Lovers.

Optimize your group settings in the best possible way.

Some of the way you can optimize your group settings are:

– Write a compelling group description with keywords.

After choosing a suitable name for your group, the next step is for you to add an amazing description that will help tell members and potential members of your group what your group is all about. While doing this it is important you always tweak it with some kind of SEO features, so when people search for terms relating to your group on Facebook, your group can appear.

– Choose an attractive cover photo.

Cover photo serves as logo, so after choosing your group name, and writing a compelling group description, work on your cover photo next and make it align with all I have listed above.

– Add relevant tags in your group tag region so Facebook can recommend your group to like-minded people.

Adding tags to your group helps a lot as it communicates to Facebook what your group is all about and it will enable the algorithm to suggest your group / content to people who are interested in your style of content.

Invite the right people

All you need to do here is to start by inviting friends, who are genuinely interested in the purpose of your group, not just random people but like-minded ones. Try to avoid random invites, it is a quality over quantity game. After getting your first set of members from invitation, encourage them to invite others, who are Interested in that niche also, so you all could benefit from each other.

Here is a tactic I can recommend: If you invite 50-100 of your friends to your group and they accept to join, you will have about 50-100 members. The next steps for you to now start posting regularly and start doing other stuff like competition to make the group active. Then ask your 50-100 members to invite at least 10-20 people, who are interested in that niche. Let’s say your 50-100 members invite at least 10 new members each to win a prize. If they can get 10 new people to join the group, that is how you will automatically get an extra 500-100 new members. Isn’t that amazing? This was the method I applied to one of my groups and got it to 3k members, then I did another trick to push it to 20k. The trick I did is explained below.

How to attract the users

Post engaging content regularly

Now that you have gotten a few members, the next step for you is to ensure you post engaging content regularly. Make sure you post stuff your group members will enjoy and encourage them to always share your group post to other groups. Sharing your group post to other bigger groups like yours is an incredible hack, because anyone who comes across your group post from a similar group is likely a fan of what you are doing. All things being equal, he or she will love to follow your group so they don’t miss out on your next content.

I use this simple hack to grow my 3k members group to 20k. At first, I didn’t solely rely on my group members, I started doing it myself. For any post I made, I also made sure I share it to about 5-15 of other similar groups, and from there I started getting over 300-500 new members daily. It took me close to 1 month to get 20k, but when my other members started sharing too, within 2 weeks after I clock 20k I hit 100k members.

Why was this easy and fast? If that’s what is running through your mind, this was why it was easy:

My content was interesting to my members, so they engage on it regularly, which caused a spike and made Facebook start recommending us to more people. My shares were increasing as the post reached and so on.
Also advise your group members to share your content to other bigger similar groups like yours. If possible, engage them with a gift, prize, and so on.

1. Use Facebook group features like go live to connect in real-time

This might sound simple, but it should not be underrated. I have watched this tip do magic in keeping and engaging groups. Features like going live help build communion between you and other members. The group will no longer look like other regular group, it will look like more of a friendship/family and will trigger members to engage more on your post, whenever you make an update.

2. Creating polls

What I normally do in this aspect for a regular fan group, is that I ask all members to post about a particular subject matter, and the best will win a prize. When all interested members are done creating their entries, select the most qualified ones and then create a poll asking members to vote for the person with the best entries. This also helps to build trust and continuality.

3. Use Facebook insights to analyze your growth and engagement

After trying all these tips for a few weeks, analyze your growth, and select what works best for you, continue this over and over again. Consistency, patience, and thorough work are the keys to success, I know that for sure.

Posting the news

Now that you have seen why I chose to use Facebook groups as my major source of traffic, let’s move further to how I turn my Facebook groups into a money machine for me.

I frequently hunt and post trending news in my country: My blog / group news and updates mostly cover celebrities lifestyles gist and gossip. Now the big question I know that might be going through your head is how do I create my posts. This is how: After getting the news I want to work on, I will head on to my website to write about the news/update. Personally I make use of blogger.com since it is free and easy to use. For those who haven’t made use of blogger.com, below is a short pictorial demonstration on how to create a blogger website and also how to write articles on blogger.

Step 1: visit www.blogger.com

Step 2: Add your blog title

Once you visit www.blogger.com you will be asked to write your blog Title. For the purpose of this tutorial, I will name my new blog Adsterra Tutorial.

Step 3: Add Your Blog Domain Name

After adding a blog title, you will be asked to add your blogger domain name which will be your special Address/Url.

Step 4: Loading

After clicking on the Next button, it will load for a few seconds and after that—congrats! Now you have successfully created your blogger website, and your page should look like this.

Now that we have learned how to create a blogger website, let’s move to one of the most vital points of my to-do list: Create/Share trending blogs news frequently and on time.

In short, sharing news links from your blog to your Facebook group on time and frequently is very necessary. Because sharing the news links when the news is trending helps to increase your website views. If you post the news on time, when it is not yet on every page/group, your group members will immediately click on your website link to see what is happening when you share the news.

Long story short, make sure you are always active so you can get all news first hand and upload on your then share the link on your Facebook group.

As I’ve said, it is important to always write about news/gossip before they go viral, so that everyone who comes across your blog link on that particular news will love to visit your website to read what is happening since they are seeing it from your side for the first time. These are some of the steps I follow to get news first hand before it goes viral.

Using social media/social media influencers from X (Twitter)

X, now known as Twitter, is one of the social media platforms I usually use to get my news/update first hand. In doing this, I use several methods. Either from top influencers or by using hashtags e.g. #newstoday #trendingnews #9jatrending. Some of local X top influencers I usually get updates from are Gist reel, Gistloverblog1, Yabaleftonline etc.

Using Google trends

Using Google trends is also a wonderful way that helps you to know what people are actually interested in at the moment.

I’ve already made a screenshoted story of my procedure of using Google trends, you can find it here, in my previous case study on how I earned $2000 from scratch!

Now that you know how I get my news, I would love to move to the next part, which is how I convert my Facebook group members to become my website visitors and then click on my Adsterra Direct link embedded usually with pictures.

Direct links is an ad unit in URL form that takes users directly to one of a specific webpages, dedicated to product or service being promoted. Direct link ads are displayed based on users’ experience by connecting them immediately to the advertiser’s intended destination, such as a website, landing page, or e-commerce product upon clicking the url.

How to Get Adsterra Direct link

Step one: log into your Adsterra publisher account
Step two: click on Direct links at the left hand side of your screen.

Step three: Click on Add Direct link to request/create your Direct link.

After requesting for a link, wait for several minutes until a mail will be sent to you telling you that your link has been approved.

After that go back to your Adsterra publisher dashboard and copy your new Direct link. Now you can start using it!

Now that you have fully been informed on Direct link and how to get one, let me head to the main thing how I work with Direct link. Below are the steps I use for making my Adsterra Direct link in my articles/blog posts perform better.

Raising the engagement

When the users are already engaged with your content, they do not get irritated or tired of the ads you use so quickly. So it’s the best way to reach a great balance between useful, pleasant, non-intrusive, but still profitable content.

Note: There’re definitely more ways to do it, it’s limited only with your fantasy and the rules of the exact platform you’re running your blog on. I’ll just describe a couple of the most used practices I know for sure work well.

This is one of the most effective and simple methods I use to make my website visitors engage with my content deeper, so that they’d be more tolerant with the Direct link. Using honest call-to-actions is like preliminary work on the readers’ loyalty. So then all I have to do is add my Direct link inside other relevant content to my article / blog post and enjoy the harvest.

That’s how it works: I use call-to-actions in my posts to make the content more interactive. For example, add links to go watch videos or photos in addition to the main info in the article. You can also use the same tactics with inserting buttons instead or in addition to CTAs, if your content requires download. As the users get exciting information using my call-to-action hooks, they click on the Direct link more willingly, knowing this content is probably aiming at offering something of their personal interest, too. I always make sure that the Direct link anchors are not misleading and call to action words aligns with the news / trend I am using.

The audience & the earnings

Facebook is my major source of traffic. About 95%-98% of my website visitors come from my Facebook groups. On one of my blogger websites, I have been able to gather over 4.8 million website visitors. Here is a photo proof that over 95% of my traffic was gotten from Facebook in 8-6 months.

76+18 = 94% all from Facebook. Another one of my websites generated over 700k website traffic all gotten from my Facebook groups. Photo proof below.

Growing your Facebook group to the point of earning might take some time, depending on your level of expertise. When I started using Adsterra, it took me about 2 months to earn my first $100, but as my level of expertise increased and I discovered more ways to grow my groups, I decided to open multiple groups and grow them. Now it is very easy for me to earn over $100-$200+ weekly.

Over all, I have been able to generate over $9k revenue from Adsterra and over 8.9k was earned from leveraging my Facebook groups.

As you can see, I also have passive income from referrals. This is a nice bonus that I get from the earnings of my friends who I recommended to work with Adsterra. It was simple: they used my link to join, and now I earn a little more thanks to it.

Editor’s note: How great that our publishers use all available sources of income! Here we tell exactly how to use the Adsterra referral program (spoiler: very easy).

Conclusion

Sometimes simple advice seems primitive or boring, but is it worth rushing with shortcuts if they work? In the case of social traffic in general and Direct link in particular, it is especially important to understand that the main thing here is people and their behavior. Creating exciting and comfortable content is not as easy as it may seem, but it always pays off.

This case proves: start from scratch or buy a ready-made group, the main thing is to promote it constantly and enthusiastically. So choose the best topic so as not to get tired too quickly, and get ready for success. Do not as well forget about SEO optimization, useful tools, and other little helpers that make publishing easier: Adsterra is always here for you with a handy way to make good money, join!