Hey now! Today’s the day to take a closer look at the case that can’t be named anything but golden classics: Adsterra traffic for iOS utility by our friends & partners TrafficShark. Mix of Social Bar and Popunder gives impressive and almost impossible to lose results: check it below to make sure and enjoy!
The choosing step: offer & strategy
Pro tip from TrafficSharl: First and foremost, Utilities are one of the most converting verticals in Adsterra. So, if you have long wanted to try Adsterra traffic, or are just a newbie, feel free to start with utilities.
TrafficShark affiliate program has a large selection of offers, including those with payments for installing applications and utilities: among them are VPN services, cleaners, antiviruses, apk files.
Conversion type: CPI
Vertical: Utility (VPN)
Device format: iPhone devices only
OS type: iOS
Restrictions: No aggressive creatives
Traffic source: Adsterra
Offer: InfinityVPN
Period: 02.06.23 – 24.06.23
Format: Popunder, Social Bar
Spend: $52785
Gross: $92043
Profit: $39258
ROI: 57.34%
Strategy
Here is a proven method for launching on Adsterra traffic: during the offer testing, we launch a campaign on a Popunder. By the way, it is generally great for Utilities.
We allocate 2 days to test the offer on Popunder. Having seen a boost during the test launch, we decided to scale the campaign by connecting an additional format: Social Bar. The format is proven, provides excellent customization options, so we often connect it when scaling in Adsterra. By the way, it converts well on a variety of verticals.
In this campaign, we use fairly simple creatives. We decided not to overcomplicate things and make them, first of all, informative and not annoying. To launch on Social Bar, we’ve made creatives directly in the built-in constructor on the launch page.
We asked the support for help and ideas for prelanders: in the end, the tests showed the best result on classic pre-landers, such as “video upload”. Prelandings led directly to the installation of the application, as well as situational sports creatives.
GEOs and landing pages
This offer was launched for these GEOs: US, UK, CA, AU.
The results were respectively: US 81%, UK 11%, AU 5% CA 3%.
Creatives
Prelands:
Major Social Bar creo:
Optimization
The whole process was smooth, optimization was carried out based on analytics.
Project feature: we had to monitor sources more often than usual, actively blacklist non-working placements. This is an integral part of working with such products.
As a result of analyzing the test launch, we’ve selected placements with the best results for our vertical. We also carefully monitored the activity on the sites from the blacklist, some were returned based on data from Apphud on payback.
A good funnel in the application was set up on the advertiser’s side. The application itself had a high CR, which, combined with regular optimization, blacklists, attention to campaigns from optimizers, tests of different pre-landers, etc., gave an awesome result.
Expert launch tips
A few small but important launch hacks. What to pay attention to for successful work with such campaigns:
- Make sure that everything works well inside the application (the servers do not crash, the VPN does not turn off in 2 minutes, fix all possible bugs).
- Set a competitive payout to immediately take off in the test with a high eCPM and have the ability to scale further.
- Also, many direct advertisers put app download links to the store into the prelanders, which are also tied to the monetization of the app. This is an excellent opportunity to increase the CR of the application and eCPM, subsequently receiving more traffic.
Post-optimization
Results
Adsterra statistics
Network statistics
Adsterra buying statistics about the campaign: According to our observations, by the end of the campaign, the bundle had already outlived itself, because nothing lasts forever. Of course, except for the top Utility traffic in Adsterra! ☺
Sum up
This case is a cool and clear example of how you don’t always need to desperately search for something new. Sometimes, and quite often, well-known combinations and methods work successfully, and this should be used! Be sure to check that the final product (in this case, the application) works properly, seek quality traffic on the network (such as Adsterra), and choose simple and effective creatives so as not to overload users with information. Yes, so simple and so effective! Your most successful campaign awaits.
