Conversion Tracking

This guide lists 40+ ad metrics (CPM, CPC, CTR, ROAS, I2C and more), explains when to use each metric, and gives a …

When working with advertising, you need to measure your performance and control each dollar invested in paid campaigns, as well as the …

Affiliate marketing is one of the most popular ways of supplementing your income by promoting a company’s products/services online. And link tracking …

S2S tracking is a secure and accurate means to track conversions, clicks, and other events by direct communication between two servers: yours …

Whether you advertise a proprietary product or run an affiliate offer, tracking is the basis of your campaign health. It’s like owning …

Adsterra Statistics Updates. Find Your Campaigns’ Strengths and Flaws in Seconds Halfway you make with targeting, and halfway you make with getting …

If you’re here, you probably know what postback is and how important it is for the success of affiliate marketing campaigns. In …

In affiliate marketing, Postback URLs and Backlinks are often considered advanced tools. We at Adsterra strongly object to this point of view. …

Keeping track of all your data – especially when dealing with a variety of traffic, campaigns, and distribution can quickly become confusing, …

Tracking marketing campaigns is almost a health-related activity. But bluntly tracking is kind of old hat. When running CPC/CPA campaigns, you not …