Optimization

How does Smart CPM help you spend less on traffic? This pricing algorithm automatically competes for the hottest placements and sets winning …

CPA Goal optimization is the most advanced way of hitting maximum conversions at an affordable CPM or CPC price. Advertisers and affiliate …

iGaming ads have occupied a special place in affiliate marketing in the past decade. The upcoming season will also be rich in …

Adsterra has rolled out an ultimate free affiliate marketing course for you. We call it a “crash course” since it’s all about …

You might have read dozens of ad campaign optimization guides. Can you apply any of them to a specific traffic source? Probably …

Hit or miss… Not the best way to plan an ad campaign, right? Anyway, that’s what some advertisers and affiliates practice when …

The worldwide market of online gaming is anticipated to grow rapidly with its value predicted to reach $92.9 billion by 2023.  You …

When working with advertising, you need to measure your performance and control each dollar invested in paid campaigns, as well as the …

We at Adsterra are a bit nerd about tutorials, but expert tips are incomparably better when it comes to the most significant …

Whether you advertise a proprietary product or run an affiliate offer, tracking is the basis of your campaign health. It’s like owning …