Optimization

Many iGaming operators look for a CPA bidding alternative, as this model is too costly and unreliable. These are not the only …

How does Smart CPM help you optimize spending? This second-price auction algorithm automatically competes for the hottest placements and sets winning bids. …

We at Adsterra are a bit nerd about tutorials. But pro tips are incomparably better when it comes to actual practice. Hence, …

iGaming ads have occupied a special place in digital marketing in the past decade. Adsterra couldn’t stay away from this. We asked …

The Whitelist vs Blacklist topic is essential to harness if you want your ads to pop up on the most rewarding websites. …

Armed with blocklists (also: blacklists), affiliate marketers can save thousands of dollars. But when applied in the wrong time, blocklisting lead to …

CPA Goal optimization is the most advanced way of hitting maximum conversions at an affordable CPM or CPC price. Advertisers and affiliate …

Adsterra has rolled out an ultimate free affiliate marketing course for you. We call it a “crash course” since it’s all about …

You might have read dozens of ad campaign optimization guides. Can you apply any of them to a specific traffic source? Probably …

Campaign targeting settings save thousands of dollars while making your offers reach the most motivated users. However, with 20 traffic segmentation options, …