Tracking

Many websites, many ads, and many stats. It’s easy to get confused by the data and waste hours checking every ad code. …

Adsterra’s CMO, Gala Grigoreva, recently sat down with Ivan Rud, CMO at Keitaro. They discussed insights into the performance marketing industry, the …

When working with advertising, you need to measure your performance and control each dollar invested in paid campaigns, as well as the …

S2S tracking is a secure and accurate means to track conversions, clicks, and other events by direct communication between two servers: yours …

Whether you advertise a proprietary product or run an affiliate offer, tracking is the basis of your campaign health. It’s like owning …

If you’re here, you probably know what postback is and how important it is for the success of affiliate marketing campaigns. In …

In affiliate marketing, Postback URLs and Backlinks are often considered advanced tools. We at Adsterra strongly object to this point of view. …

Keeping track of all your data – especially when dealing with a variety of traffic, campaigns, and distribution can quickly become confusing, …

Tracking marketing campaigns is almost a health-related activity. But bluntly tracking is kind of old hat. When running CPC/CPA campaigns, you not …