Affiliate Marketing & Media Buying

You know Adsterra as a global ad network that connects advertisers and publishers. Advertisers VS Publishers: who exactly are they? How do …

Customer engagement is one of the top issues marketers and advertisers face. From the very first user interaction with ads till the …

Performance marketing has replaced blurred KPIs with concrete metrics. It uses technology to assess the effectiveness of every advertising campaign you launch. …

Rather than experimenting, a more effective strategy is to monitor your competitor’s strategies. You can use various ad spying tools and research …

The 2022 holidays are almost here; now is your chance to activate your holiday ad campaigns before your competitors. Affiliate marketers have …

Most experienced advertisers and beginners immediately choose between Google and Facebook when choosing a traffic source for ad campaigns. Fortunately, few people …

Advertisers and publishers work together to achieve a shared goal: monetizing online audiences and connecting with potential customers. So both parties need …

Digital marketing channels refer to different tools and platforms you use to communicate with your target audience. While the decision to use …

Implementing the best Black Friday marketing strategies and clear and thoughtful campaigns will ensure that your website stands out this holiday season, …

Halloween is a popular event that takes hold on October 31st of every year. It’s a celebration in remembrance of the dead …