Your fresh set of guides to affiliate marketing and advertising. Learn about affiliate marketing basics, CPA marketing, media buying strategies, affiliate revenues, and more.
In recent years, we’ve witnessed a shift in the performance marketing industry towards tech and innovation. Most ad networks implemented robust fraud …
You know Adsterra as a global ad network that connects advertisers and publishers. Advertisers VS Publishers: who exactly are they? How do …
Customer engagement is one of the top issues marketers and advertisers face. From the very first user interaction with ads till the …
Performance marketing has replaced blurred KPIs with concrete metrics. It uses technology to assess the effectiveness of every advertising campaign you launch. …
Rather than experimenting, a more effective strategy is to monitor your competitor’s strategies. You can use various ad spying tools and research …
The 2022 holidays are almost here; now is your chance to activate your holiday ad campaigns before your competitors. Affiliate marketers have …
Most experienced advertisers and beginners immediately choose between Google and Facebook when choosing a traffic source for ad campaigns. Fortunately, few people …
Advertisers and publishers work together to achieve a shared goal: monetizing online audiences and connecting with potential customers. So both parties need …
Digital marketing channels refer to different tools and platforms you use to communicate with your target audience. While the decision to use …
Implementing the best Black Friday marketing strategies and clear and thoughtful campaigns will ensure that your website stands out this holiday season, …