Home Affiliate Marketing & Advertising Revolutionizing iGaming Partnerships with Affiliate Marketing Software

Revolutionizing iGaming Partnerships with Affiliate Marketing Software

by Chisom Maduonuorah

Affiliates are indispensable in the iGaming sector, as they help brands promote their products and earn more revenue. Affiliates collect commissions from the iGaming brands they promote, marking a win-win for both sides. But how can you build your own pool of the best affiliates? Where can you negotiate with them to promote your iGaming products? You can do that via an iGaming affiliate software.

Follow us as we show you the best iGaming affiliate software you can use to work with the best marketers and boost your brand.

What is iGaming affiliate software?

It is a stack of technologies that enables iGaming brands to set up, deploy, and manage affiliate programs. Such affiliate programs connect brands with pro marketers who will advertise iGaming products among relevant players. It connects brands to expert affiliates in the iGaming sector, empowering them to court new users. 

iGaming affiliate software enables accurate tracking of affiliate activities, payout management and in-depth analytics of players’ loyalty.

Affiliate marketing is a powerful promotion channel. But how about entering new markets and embracing untapped audiences with your offer? Find lots of reliable traffic sources for your iGaming brand on Adsterra.

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14 iGaming affiliate marketing platforms

1. PartnerMatrix


PartnerMatrix is an affiliate marketing software offered by EveryMatrix, a prominent iGaming software company. PartnerMatrix connects iGaming businesses with top affiliate marketers in the industry, enabling them to advertise to their ideal target audience.

Over 100,000 affiliates and agents are signed up on PartnerMatrix, and over 300 operators use this solution to run their affiliate programs. You can join PartnerMatrix and deploy multiple affiliate campaigns with little friction.

Note that you can only use PartnerMatrix if your iGaming platform is powered by EveryMatrix.

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  • PartnerMatrix offers a dedicated dashboard to monitor your affiliate campaigns. You can access real-time metrics to monitor the new players you get from affiliate campaigns and know how to adjust your campaigns to improve conversions.
  • Users can access 24/7 customer support from PartnerMatrix’s team. You can contact the support team via email, telephone, or live chat.
  • This platform provides over 180 payment options. You can easily pay affiliates across 100+ countries in 150+ currencies. PartnerMatrix supports both fiat and digital currencies.
  • PartnerMatrix has sophisticated algorithms to detect and ban fraudulent affiliates, lessening fears of falling victim to illegitimate traffic.
  • Flexible multi-tiered affiliate commissions. You can negotiate with affiliates and use different commission structures for different campaigns. You can adjust your commissions depending on your budget and the marketers you work with.
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PartnerMatrix doesn’t have standard pricing. You can contact the sales team to receive a custom quote and schedule a demo to test the platform before making a final decision.

2. Affilka


Affilka is an affiliate solution offered by iGaming software company SoftSwiss. This platform empowers iGaming brands to create and manage effective affiliate marketing programs. It’s a performance marketing tool to manage your affiliates, track their activities, optimize your ad budget, and ensure you pay out affiliate rewards on time.

Many popular iGaming brands work with Affilka, such as BitStarz, Parimatch, and Money Jam Partners


  • Affilka supports many payment options for digital and fiat currencies. You can pay via Neteller, Skrill, wire transfer, etc., The broad payment options enable you to work with affiliate marketers worldwide.
  • You can access in-depth reports about your affiliate campaigns. You can monitor your ads’ performance in real time, filtering your reports by date, commission plan, manager, etc.
  • You can negotiate flexible commission rates with affiliates, enabling you to maximize your advertising budget. You can set commission incentives based on ads’ performance, encouraging affiliates to work effectively.
  • Affiliates can invite sub-affiliates to help run your campaigns, maximizing the results. 
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Affilka’s pricing is available on request. You need to contact the platform’s sales team to negotiate a deal. You can request a 14-day free trial to test the features before paying.

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3. Partnergrator


Partnergrator is an affiliate solution offered by iGaming software company Slotegrator. This platform connects iGaming brands with expert affiliates to promote their products.

Over 25,000 affiliates have signed up on Partnergrator, and this platform continues to grow significantly. It’s an ideal choice for iGaming services created with Slotegrator’s tools.


  • You can create flexible payment plans with your affiliates. For instance, you can start with a certain percentage and increase it once your sales top an agreed figure. You’re free to negotiate custom deals with the affiliates you work with.
  • Partnergrator provides tools to help you create banners and other graphic materials for your affiliate campaigns.
  • You have access to in-depth information and reports about your affiliate campaigns. You can generate custom reports according to your specifications.
  • 24/7 technical support from Partnergrator’s team.
  • Partnergrator is integrated with other affiliate management systems, e.g., Post Affiliate Pro, allowing you to manage multiple campaigns with little hassles.
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You can request a quote from Partnergrator’s sales team; this platform doesn’t provide standard pricing information on its website. 

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4. Affiliate Control


Affiliate Control is a standalone iGaming affiliate marketing tool. Affiliate Control will help you connect with top experts in traffic generation and evaluate their performance and efficiency in real-time.


  • You can manage affiliate campaigns for multiple iGaming brands on the same account. This feature is crucial for companies offering different iGaming services to global customers.
  • Affiliate Control’s interface is well-optimized for mobile displays, allowing you to monitor your affiliate campaigns on the go. 
  • This platform assigns a personal manager (at request) to help new users navigate the features.
  • A detailed reporting system that shows 150+ real-time metrics. You can analyze your campaigns to a greater degree than on many other platforms.
  • You can create multiple staff accounts and assign custom permissions to each one. For instance, one person can be allowed to change your campaign settings, and another can only view but not make any changes.
  • This platform supports payments in multiple currencies.
  • A module to store your promotional materials and retrieve them easily.
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You can contact the sales team to get a quote. Affiliate Control’s website lists no standard pricing. 

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5. Cellexpert


Cellexpert provides a platform for iGaming brands to build referral programs, optimize their affiliate marketing budgets, and monitor results in real-time. It provides deep insights to help iGaming brands monitor and adjust their campaigns for better results.


  • Detailed real-time reports to monitor every conversion. You can share data with partners to help you optimize business campaigns. You can generate customized reports for specific dates, campaigns, affiliate managers, etc.
  • A speedy and transparent payment system to keep your affiliate partners happy. You can negotiate flexible commissions with affiliate partners.
  • A Mail Room to communicate with your affiliates in an email-like format.
  • You can manage campaigns for multiple brands from the same Cellxpert account.
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Like most tools on this list, Cellxpert has no publicly listed pricing information. You must contact the company directly to get a quote.

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 6. Tap by Smartico


Smartico offers a popular iGaming affiliate marketing platform named Tap. It’s a good alternative to other solutions mentioned above. This tool empowers iGaming brands to work with adept affiliates to promote their products. It gives complete control over your affiliate marketing operation, including overseeing the team of affiliates, real-time reporting, and an intuitive business intelligence interface.


  • Real-time reporting and analytics about affiliate marketing campaigns. You can always monitor vital metrics and know when to adjust your campaign settings for better results.
  • You can manage campaigns for multiple brands on the same admin panel. Different brands can use different commission structures. 
  • Brands can negotiate flexible commission plans with affiliate marketers, delivering maximum results at optimal costs.
  • Smartico provides a dedicated account manager to help optimize your affiliate marketing campaigns. You have access to instant support via telephone or live chat.
  • A mobile-friendly interface that enables you to monitor and adjust your campaigns on the go.
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No standard pricing; you can contact Smartico’s sales team for a demo and quote.

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7. BetConstruct


BetConstruct is a prominent iGaming software provider. It offers an affiliate marketing platform tailored for iGaming brands. The platform makes creating successful affiliate campaigns relatively easy.


  • You can implement flexible commission structures to align with your campaign goals. For instance, you can start with a 5% commission and increase it to a higher level for affiliates that generate past a set number of referrals.
  • Comprehensive reports on your affiliate marketing campaigns, allowing you to monitor critical real-time metrics. 
  • Access control tools to prevent sensitive data leaks.
  • API-based third-party integrations with other affiliate marketing integrations, enabling you to import or export data seamlessly.
  • An intuitive user interface optimized for both desktop and mobile displays. You can customize your interface, e.g., dark and light modes, to match your preferences.
  • This tool supports multiple currencies and payment gateways, enabling you to work with global affiliates.
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BetConstruct is one of the few tools on this list with a standard pricing package. It charges a €2,000 setup fee and €3,00 recurring monthly fees. You can contact the sales team for a personal demo before paying. 

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8. Scaleo


Scaleo is an affiliate marketing tool designed for various industries, including iGaming. It allows iGaming companies to run many partnership channels from a unified dashboard. This tool is famous for its intuitive interface and detailed analytics.


  • Detailed reporting and analytics: users can monitor 30+ real-time metrics and visualize the metrics in a way that’s easy to understand.
  • Scaleo has a modern, responsive interface that makes it enjoyable to use. You can customize the design in various ways, e.g., switching between dark and light themes, changing the interface colors, and modifying elements via custom HTML code.
  • Sophisticated algorithms to detect and counter illegitimate affiliate traffic.
  • Extensive third-party integrations: you can seamlessly import data from other affiliate marketing tools using APIs.
  • Flexible commission structures to help you maximize your advertising budget.
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Scaleo charges brands depending on the number of conversions from their affiliate campaigns. 

  • $500 per month for up to 30,000 conversions.
  • $750 per month for up to 40,000 conversions.
  • $1,200+ per month for 80,000 conversions and upwards.

You can request a 14-day free trial to test Scaleo’s features before paying.

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9. NuxGame


NuxGame offers an affiliate marketing tool designed for iGaming brands. This software supports flexible commission structures, helping iGaming services maximize advertising budgets. You can choose different payment models, such as Cost Per Action (CPA), Cost Per Click (CPC), and RevShare.


  • A module to store and configure your affiliate promotional materials. 
  • Multiplatform compatibility enables you to access NuxGame from any device and location.
  • A module that estimates future revenue and helps you plan your affiliate campaigns.
  • An intuitive reporting and analytics dashboard. You can monitor many real-time metrics and adjust your campaigns as needed.
  • NuxGame provides excellent customer service, with an experienced support team on standby to solve customer issues. You can also access legal support on request.
  • API-based integrations that enable you to import data from other platforms.
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NuxGame doesn’t have standard pricing. You can contact the sales team to request a quote. 

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 10. Trackier


Trackier is a well-known affiliate marketing tracking solution. This program delves deep into your affiliate marketing campaigns and extracts insights you can monitor in real-time. These insights are presented in a way that’s easy to understand, letting you know when to adjust your campaigns to get better results.


  • Trackier gives detailed information about affiliate marketing campaigns, including impressions, clicks, registrations, deposits, payouts, etc.
  • You can set flexible commissions and pay affiliates via an integrated payment processing system.
  • Artificial intelligence-based tools to thwart bot traffic.
  • Diverse API integrations for extra functionality.
  • 24/7 customer support.
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No standard pricing– you can contact Trackier’s sales team to request a quote. 

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 11. TrafficManager


TrafficManager is a reliable affiliate tool for your iGaming business. It’s an advanced and highly customizable affiliate marketing management system, enabling you to manage multiple campaigns simultaneously and maximize your advertising budget.


  • You can manage multiple campaigns across different jurisdictions from the same platform. TrafficManager complies with both European and international regulations.
  • You can create custom payout models for affiliates. You can pay via cost per action (CPA), cost per mille (CPM), cost per lead (CPL), or a combination of these methods. You’re free to negotiate commission structures with affiliates.
  • Real-time stats on your affiliate traffic sources, deposits, traffic performance, user country/IP/device/operating system, etc. Advanced anti-fraud tools to detect illegitimate traffic that can harm your business. You can also block traffic from specific countries or block specific devices.
  • Tools to create custom invoices and manage your campaigns’ bookkeeping from one spot.
  • A custom shortlinking tool for your business campaigns. Shortlinks improve brand recognition and user trust.
  • A skilled support team you can reach out to via telephone, email, or live chat.
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TrafficManager offers two pricing options for your iGaming business. You can choose the Agency plan for €599 per month or the Enterprise plan for €999 monthly.

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 12. Income Access


Income Access is an alternative iGaming affiliate software you can use. It provides access to expert affiliates that can help grow your iGaming business. Income Access operates in over 50 markets and has partnered with 300+ global brands.


  • A user-friendly interface that makes managing your affiliate marketing campaigns easy. Of course, you can manage multiple affiliate campaigns from a single Income Access account.
  • Comprehensive analytics, feeding you key real-time metrics and performance indicators.
  • An integrated payments processing service (Paysafe) that makes it easy to pay your affiliate partners. Paysafe, a popular payment processor, owns Income Access. 
  • Integrations with over 25 iGaming software providers.
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No standard pricing information is available on the website. You can contact the sales team to request a quote and a free trial. 

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 13. EGASS


EGASS is a sophisticated affiliate program management platform. It lets you easily build, manage, and grow your affiliate marketing operations. EGASS provides a scalable full-service solution for your affiliate campaigns, including hosting, content delivery, data management, and professional support services.


  • An intuitive user interface optimized for both desktops and mobile devices. The interface doesn’t look as modern and responsive as what you’d find on other platforms, but it performs well.
  • Excellent professional support from EGASS’s customer service team. The support team can help you migrate from an existing platform to EGASS if needed.
  • This tool works with multiple languages and currencies, enabling your business to create effective global campaigns. 
  • API integrations that enable you to import and export data seamlessly from external sources.
  • Flexible commission models to help you achieve more with less campaign budget.
  • An integrated payment processing system that makes it easy to pay your affiliate partners.
  • Sophisticated anti-fraud tools to counter fake traffic.
  • Advanced reporting and analytics filters to rigorously monitor your affiliate marketing campaigns.
  • Unlimited user accounts for your business.
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EGASS is a noticeably expensive tool for affiliate program management—setup costs between $3,000 and $6,000 plus monthly recurring fees of $2,500 to $5,000. Setting up your account takes two to four weeks. 

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14. Partnerize


Partnerize is an advanced affiliate marketing management platform. It gives brands access to skilled marketers, influences, and ambassadors in the iGaming niche, empowering them to create and monitor effective campaigns. 


  • Flexible commission structure; you can negotiate directly with affiliates.
  • Access to many expert iGaming affiliates.
  • An intuitive interface.
  • Third-party integrations to import and export data seamlessly.
  • Detailed reporting and analytics for your affiliate campaigns.
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Partnerize has no standard pricing. You can contact the sales team to get a quote.  

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Summary of the 14 iGaming affiliate marketing platforms

Affiliate SoftwarePricingHeadquarters
PartnerMatrixOn requestArmenia
AffilkaOn requestCuraçao
PartnergratorOn requestCzech Republic
Affiliate ControlOn requestCzech Republic
CellxpertOn requestIsrael
Tap by SmarticoOn requestBulgaria
BetConstruct€,2000 setup fee + €,3000 monthlyUK
Scaleo$500 to $1,200+ monthly, depending on the number of conversionsCzech Republic
NuxGameOn requestCuraçao
TrackierOn requestIndia
TrafficManager€599 to €999 monthlyMalta
Income AccessOn requestCanada
EGASS$3,000 to $6,000 setup fee + $2,500 to $5,000 monthlyUK
PartnerizeOn requestUSA

iGaming and Sports niches are heavily regulated. If you find it hard to find new sources of traffic and payable players, join Adsterra. It’s an advanced platform with industry-friendly policy and multiple traffic sources on board.

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Considerations for choosing iGaming affiliate software

These are the main factors to consider when selecting an iGaming affiliate marketing platform:


iGaming platforms involve huge transactions, and it’s necessary to prevent hackers from snooping on sensitive customer data. Hence, you need a platform with sophisticated security features to prevent data leaks and theft. 

The affiliate program should use advanced algorithms to encrypt data in transit and at rest. It should have secure payment gateways to prevent financial fraud. Find a platform with two-factor authentication (2FA) to prevent hackers from accessing your account even if they somehow get the password. The affiliate system should comply with relevant data regulations in your targeted jurisdictions, e.g., the General Data Protection Regulation (GDPR) for European Union countries.

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Customer support

Customer service is a crucial consideration when choosing iGaming affiliate software. Understand that things can go wrong sometimes, and you might need external support to resolve the issue. Hence, look for a platform with a good reputation regarding customer support.

You should be able to contact your affiliate program’s support department via telephone, email, or live chat. The platform should have skilled support staff willing to help solve your issues. Avoid any platform with a long history of customer support complaints.

Regulatory compliance

iGaming is a strictly regulated industry, with different jurisdictions having different laws. Before choosing an iGaming affiliate software, ensure the platform complies with regulatory requirements in your targeted jurisdictions.

For example, the U.S. Federal Trade Commission (FTC) requires affiliate marketers to disclose when promoting products on behalf of a sponsoring advertiser. If you’re promoting your iGaming services to a U.S. audience, ensure you find a platform that enforces compliance. Failure to comply means your affiliate campaign could get shut down abruptly. The same applies to other jurisdictions.

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Commission management systems

Choose a platform with a flexible commission structure. You should be able to negotiate commissions with affiliates for specific campaigns. Some campaigns can have high commissions, while others have lower commissions, depending on the campaign type and the marketer you’re working with.

Understand the payment terms before committing to any platform. What payment options do they have? How often will commissions be paid? Who settles potential payment disputes? These are the kinds of questions to ask.

Reporting and analytics

Your desired iGaming affiliate marketing software should have sophisticated reporting and analytics features. You should be able to monitor your affiliate campaigns’ performance in real-time, letting you know when to make needed adjustments.

Most affiliate software programs provide a dashboard to let users monitor vital metrics, such as

  • Click-through rate (CTR): The number of clicks your ad receives divided by the number of views.
  • Conversion rate: The percentage of ad viewers who take the suggested action.
  • Number of referrals: The number of signups you’ve gotten via an affiliate’s referral.
  • Average player value (APV): The average revenue you’ve earned from each player referred by a specific affiliate.

You should be able to filter your reports for specific dates. For example, if you want to monitor your ads’ performance for the past 5, 6, or 12 days, you can select the relevant date range to see the custom reports. 

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Scalability is critical when looking for an iGaming affiliate software. You need a platform that can easily adapt to your expanding business needs. As your business grows, you should be able to launch and manage more campaigns with little hassles. The platform shouldn’t sacrifice speed and performance despite your increasing usage.

Which company provides the best iGaming affiliate software?

No single company provides the “best” iGaming software. The best choice depends on your preferences, e.g., your target audience and required features. For instance, one platform might be the best for advertising to a European audience and another the best for an Asian audience. We created this guide to help you choose the best iGaming affiliate system based on your requirements.


At this point, you shouldn’t have doubts about the best software tools to help you run effective iGaming affiliate marketing programs. We curated and explained the best ones you can choose, including their features, pricing, and other characteristics. Follow our tips, and you’ll likely choose the best platform for your iGaming brand.

An alternative yet powerful way to get traffic is joining an ad network. Adsterra is a reliable platform for iGaming brands, with 35K+ direct traffic source ready to help promote your services. You can see our guide to iGaming ads for more information.

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