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Lead generation and affiliate marketing are vital activities for every company. They are related but not interchangeable.  Lead generation involves identifying and …

Marketers and media buyers always chase traffic for their websites and landing pages, which is good. But the work doesn’t end there. …

CPA marketing is a type of affiliate marketing that businesses use to promote their products. It’s when you delegate a professional to …

Affiliate marketing can be lucrative if done right, but many interested people don’t know where to start. Getting started with affiliate marketing …

Imagine you found a perfect online platform to run ad campaigns or monetize traffic, but you need help translating its interface. We …

Google Ads is an online advertising platform enabling businesses to place ads on Google search, YouTube videos, and third-party websites or mobile …

Please welcome Mikhail, a Head of the CPM Department at Adsterra. A panelist and keynote speaker at the top Brazilian conferences, Mikhail …

Affiliate marketing is inseparable from the ecommerce industry. According to Forbes, affiliate marketing generates 16% of all e commerce sales worldwide. The …

How does Smart CPM help you spend less on traffic? This pricing algorithm automatically competes for the hottest placements and sets winning …

CPA Goal optimization is the most advanced way of hitting maximum conversions at an affordable CPM or CPC price. Advertisers and affiliate …