Ad networks have ushered in a new era of digital advertising. They gave business owners and publishers (website and app owners) almost…

Last time we examined the major factors that can lead to CPM rate drops.  Today we are going to talk numbers and…

Programmatic advertising helps automate the process of buying huge volumes of traffic while also optimizing campaigns in real-time for better performance and…

Reliable data has become one of the greatest competitive advantages digital marketers can have. To develop it, you need 2 things: choose …