[GUIDE] Hot CPMs and Instant Monetization with Social Bar for Publishers
With those persistent Google Chrome updates and ad-blockers evolution, it seems like traditional ads are in danger, especially web push traffic. Website owners and publishers are in the search of a replacement that will be not worse profitwise. What if they should look for better options instead? All Google sanctions and updates aiming for clean, non-abusive advertising. So must websites aim for the next-gen, user-friendly formats! An innovative Social Bar ad format is a totally new way to monetize a website, whether publishers drive desktop or mobile traffic.
Launched in 2020, Social Bar has proved to appeal to reputable advertisers from E-commerce, Software, Utilities, Gambling verticals. Publishers are making hundreds of dollars within weeks.
In this guide, the Adsterra Head of Support, Victoria, will walk you through the new monetization path. You will learn how Social Bar can help grow income from traffic, and how to put ad codes on websites with no hassle.
let’s get into it right now!
What is Social Bar ad format for publishers?
First off, we need to define what this new ad format is. Is Social Bar a web push modification? Is it a display ad format? Why is it “social?”
Social Bar is an easy-to-install display ad format. It embraces several visual designs. On a publisher’s web page advertising will look like friendly notifications, icons, widgets, or custom lead forms.
The "social" key to high CPM rates for publishers
Social Bar is programmed to show different ads in turns, which means that each user will meet various advertising offers, and all of them will be relevant to their preferences.
“Social” component is a secret sauce: ads can look like messaging apps’ dialogs, chats, or IG stories provoking tons of clicks.
Key advantages of the format
Publishers don’t need to look for the top-spot place like they did with banners or native ads. Social Bar will appear like push notification or a pop-up widget. But unlike pop-ups it won’t block the web content (thanks to the dynamic iFrame technology), which makes it more usable and effective.
If it looks like a native notification, maybe it is a web push modification? No, it is not. Let’s find out why.
Unlike web push ads that are going to be suppressed if not blocked by browsers, Social Bar ads don’t depend on browser subscriptions. So, all your visitors will see them.
If no subscriptions are required, Social Bar creatives work on all browsers and OS regardless of the Chrome policy.
There are 2 main reasons why ad-blockers are also loyal to the next-gen format. First, it isn’t glued to the specific place on the page like banners. Second, the ad code is lightweight – it doesn’t affect the page download speed.
Summing up the difference between web push, banners and Social Bar is that the latter allows for showing ads to all your traffic without exceptions. No traffic losses, seems good, isn’t it?
Maybe, it’s time to talk about the primary benefit, the CPM?
As we have learned, Social Bar ads bring hope in this stormy ad market. How it affects publishers’ income? Directly! With social signals inside, with new designs and high resistance to ad blockers, it serves great CPMs. Mainly because of these:
Since its first launch, Social Bar has been attracting top verticals. E-commerce brands used it for seasonal sales, software platforms boosted clicks with push alarms, gaming advertisers promoted browser games with multimedia.
Some advertisers churned from web push, some of them wanted a more impressive alternative to popunder. Anyway, a stable flow of offers is what publishers can expect from Social Bar.
Advertisers are even more likely to pay higher for Tier 3 traffic if they choose Social Bar.
Click-through-rate is an important marker of traffic performance. You might have loads of visitors and ad impressions but if they don’t transform into clicks, advertisers can decrease your CPM rate (the cost of 1,000 impressions on Adsterra is defined by advertisers).
Well, with Social Bar traffic the CTRs on average are the highest. Up to 30 times higher if compared to web push. The more clicks, the higher the profit.
With Adsterra, publishers can track all key statistics and manage profits! See how your CPM changes, how many clicks you traffic streams, which GEOs are true money makers on your Statistics Dashboard.
This point is tightly stiched with the previous one. Banner blindness is a serious barrier to getting larger profits. With Social Bar, publishers forget about it and monetize at a new level.
Users, especially younger digital-natives, lean to advanced experiences. Social Bar uses engaging techniques that most social networks use: signals, vibrant elements, notifications. It engages in a harmless way, however.
With a single line of code publishers install the most innovative ad format that engages better and brings fine CPM rates. Starting from May 2020, webmasters have been generating impressive revenues making from $100 to $400 in 5-7 days.
Our partners that drive traffic from Brazil, France, the U.S. allowed us to share the early results of using ads. Wa have also added some examples of website categories: MP3, Streaming, and URL shorteners. A webmaster owning a file converting service managed to get $335.7 in 5 days in April 2020, when Social Bar was on beta testing!
A true hit on the market, the Interstitial format is on peak of demand among advertisers. They need more traffic each day, so every publisher has a chance to supercharge profits.
This guide would not be complete without giving any instructions on how publishers can install Social Bar on their websites and start monetizing traffic. Here is the neat how-to flow.
2. From the toolbar, choose the Websites tab. It will be empty if you haven’t added any website yet. Find and hit the ADD NEW WEBSITE button.
3. In the pop-up window fill in the fields required. You will need to enter your domain name. Also, select the website (aka your traffic) category. It will help our algorithms to send you the best-matching ads.
4. In the Available Ad Units field pick Social Bar.
5. Click ADD.
5. Your newly-added website will get the Pending Status. Wait until we verify it (usually it takes a couple of minutes). When verified, the status will change to Approved.
6. After you see your website status Approved, click on All codes – Get code and copy your Social Bar script. Be attentive with the instructions; you will need to paste the code before the “</body>” tag on your web page.
! Sometimes, you don’t see the Pending status change to Approved. Then check your email. If the website was approved, you will get the ad codes from us in the email.
How to put Social Bar on a previously added website
If you want to add Social Bar to a website where you have already put ad codes, simply find your domain on the Websites tab. Then click Add code and pick Social Bar from the Available Ad Units field. Copy and paste the script after getting a code.
Please remember to put the ad code right above the closing “</body>” tag. You will need to open the HTML view of the page you want to place Social Bar.
Press Ctrl +F (Win) or Control+F (Mac) and type in the search window “/body”. You will see a piece of code on your website that looks something like the picture below. Put the copied ad code right before this tag.
There are two ways of adding Social Bar codes to a WordPress-based website. You can either expose it on all pages, or choose pages one by one.
To install the code to every page, you will need to edit the Theme. Go to the Appearance section and choose Theme Editor. You will see the list of theme files (Theme Footer, Theme Header, Main Index template, etc). Your choice is Theme Footer cause it’s where the “</body>” tag is.
Add the code before the “</body>” tag.
You can also put Social Bar with Custom widgets
1. Click Appearance and pick Widgets;
2. Select the ‘Custom HTML’ widget and choose between several types of theme widgets;
3. Click Add Widget and paste the Social Bar code inside.
4. Click Save.
This short video will help you out.
Place Social Bar scripts with Elementor
Elementor is a visual editor designed for WordPress. With this editor, you can place Social Bar code as HTML to any page or post. That’s how to easily do that.
1. Add a new page or click ‘Edit with Elementor’ (hover the mouse over the name of the page to see this option).
2. On the panel with Elements select GENERAL and find HTML.
3. Drag and drop the HTML element to your page.
4. Insert your HTML code directly into the HTML Code box.
5. Click UPDATE (if you’re editing an existing page) or PUBLISH if you’re creating a new one.
Need more detailed tutorials?
We’ve made them for you! Definitive step-by-step guides with short video instructions are always here, in the Publishers’ Help Center. Enjoy!
How to change the Social Bar's location and its frequency
When you need your Social Bar to stick to some specific location of the web page, please don’t change the recommended location of the ad code. Get in touch with our managers via the live chat icon, and they will help you out.
Please don’t add several Social Bar codes to the same page, cause this won’t increase the number of times users see ads. Tell our manager how often you want your visitors to see ads, and they will make all necessary settings.
Instead of concluding this guide with common phrases, let’s sum up all benefits publishers can enjoy (and profit from) by putting Social Bar on their websites. We have already mentioned the CPM-boosting capacities of the format. So let’s focus on WHAT makes it possible:
🙌 With Social Bar, publishers use all traffic as no browser subscription needed.
🌿 Native & non-disruptive ads elegantly fit any website interface.
⚡️ A single line of code installs lightweight ads on the web page. A truly instant monetization.
💰 Social Bar alone can bring you profit equal to that from multiple ads.
💸 Higher CTRs drives higher CPMs.
🧬 The AI-powered optimization algorithm serves your visitors the most relevant adverts.
✨ An ultra-demanded Interstitial format can boost your earnings even more!
Go ahead and start making money with Social Bar NOW!