Adsterra partners have been highly enthusiastic about our brand new Social Bar ad format. And today, we are going to share a case study from an affiliate who has reached superior results with one of the subformats, the In-Page Push ads.ย
This case study guides how to launch an In-Page Push campaign with Social Bar for Utility offers. The author has examined the core pain points of such campaigns providing tips on:
– how to write triggering copy for push ads,
– how to make hit creatives and a lander,
– how to balance bids and optimize campaigns,
– how to blacklist the unwanted placements.
As the case study is provided by one of our partners, we kept the structure and spelling untouched. The author's opinion does not necessarily reflect our views.
Case Study Data
- Traffic type: Adsterra Social Bar (In-Page Push subformat)
- Offer: Mainstream Utility
- Campaign duration: June 22’20 – July 07’20
- Geo: IN
- Spendings: $421
- Earnings: $1223
- Pure income: $802
- ROI: 190%
Geo, offer, and traffic source selection
I chose the offer from the N website and decided to send IN traffic. On Adsterra website you may see the verticals with proven high performance for Social Bar:
- for mobile: Utilities, Finance, iGaming, Dating offers
- for desktop: software, dating, addon offers
The selected offer is a SOI utility paid $0.07 per install (CPA).
The offerโs KPI:ย Install > Registration % must be 12-15%, Registration > Transaction must be > 50%.ย
Screenshot of the final landing page:
The strategy
Iโve started with SSP-platform and chose the CPC model. In my opinion, itโs the best option to work on with a new ad format. During the tests I figured out CPC works better than CPV, but anyway I strongly recommend you do your own tests to make sure the offer works well for you.
Since this offer targets mobile devices, I blacklisted all the versions of Android OS, which are too old to download the app. There are tons of cheap IN traffic, thus I decided to set min price – $0.001 per click.
A little hint: target Hindi language – most of the Indian population speak it. Also, you can make one more campaign with the English language target set and compare the performance of the two campaigns later.
Creatives
We start from a closer look at the Social Bar. It is an In-Page Push notification that can be mistaken for a system one. Forewarning: misleading creatives with virus alerts are strictly forbidden! You need to find something less aggressive but motivating. By the way, my creatives were approved on a second try because Iโve selected rather aggressive creatives at first.
Letโs start from the pre-landing page. Everything here is quite typical: instead of virus alert, we put something like โYour phoneโs memory is full of files not in use. To improve your phone performance and to save your battery charge please download our utility/cleaner/antivirusโ. Believe me, itโs more than enough.
Add sound and gleaming call to action to make your preland more flamboyant and potent. My previous campaigns gained performance points when I added an alert on the preland.
The next step is purchasing a domain. Iโve got the one having โandroidboosterโ in the domainโs URL. As better and more clear the domain name is – as higher the CR. No one would click on the โDownloadโ button if youโd have a domain name made of numbers or a messy set of numbers and letters.
Thatโs how my preland looked like:
As you can see it is an ordinary preland describing the benefits of installing the utility. Itโs important to make the description logical and consequential so the banner and preland look trusted and engaging enough for an upcoming install.
All the prelands which look like system notification would work out for you, but itโs important not to push it too far.
Here are some preland examples suitable for utilities, VPN and antivirus offers:
Remember: the contents of the banner, pre-landing, and final landing should be logically connected. Mind your creatives being as less aggressive as possible.
The next step is to create a notification.ย
Creating a notification
I used the images connected to the preland to avoid a possible misunderstanding from the userโs side at the very beginning. You can see an example of my Social Bar below:
The approach is the same as for push ads: finding a proper title and description to attract the userโs attention and to provoke him to click on the banner, and adding motivational creatives to make a sense of the processโย importance and serve as another motivation for the click.
It is essential to follow the rules of the platform and donโt put the logo of Android, Google, etc. since your campaign might be declined because of it, and youโll have to look for new creatives.
My advice is to work hard on title and description. For instance, in India people in each state speak several languages. To cover all the India launch two campaigns – one in English and another in Hindi.
Iโve spent some quality time trying out various combinations and eventually settled upon following:
TITLE:
เคเคชเคเคพ เคซเฅเคจ เคงเฅเคฎเคพ เคนเฅ เคธเคเคคเคพ เคนเฅ
Your phone might work slow
HEADER:
เคฌเฅเคเคฐเฅ เคธเคฎเคฏ เคฌเคเคพเค
Save your battery time
DESCRIPTION:
เคจเค เคเคเคเฅเคตเคพเคฏเคฐเคธ เคฎเฅเคซเฅเคค เคฎเฅเค
New free antivirus
This combination will be a 100% catch! Everyone hates when the battery goes down and the phone is slow.
Donโt scare the user too much. Remember: aggressive mislead creatives are forbidden for Social Bar as well!
Otimization
Step 1 (Setting limits)
I underestimated Social Bar, and it was my first mistake. It turned out to be one of the most effective ways to send traffic.
ALWAYS set campaign limits for ad formats like this one. During the first day, I received an incredible 30.000 clicks! itโs a bit too much for the start. Luckily the bid was low and Iโve spent around $30 only. I decided to set a $40 daily limit to spread my budget on several days.
Step 2 (Blacklisting placements)
Always blacklist low-performing placements! Use the tracker and permanently blacklist isps of Amazon, Digital Ocean, etc. Thus youโll save yourself from bot traffic, fraud, and other โjoie de vivreโ.
Step 3 (Changing creatives)
If during the test youโll see some low performing creatives, whatever the reason is, donโt hesitate and change it! Whether it is a banner or a preland, put an extra effort to look for new solutions! Iโve tested around 10 creatives to find the ones with proper performance. For instance, pics with changed Android/Google names described above would work great for Android utilities.
Post-otimization
Eventually, we have the following targeting: Android ver. 4.1 and later, CPC pricing type, mainstream, mobile, IN, $40 daily budget limit, Hindi language.
Screenshot of the final campaign settings:
Social Bar campaign results
Conclusion
Total spent at Adsterra for all the days of the test: $421
Total earnings:$1223
Income:$1223-$421=$802
ROI: 190%
In this case study I described some benefits of a new ad format. I just fell in love with Social Bar, and I want more! Feeling myself like a toddler in a toy store – such a broad variety of various creatives combinations is a pure joy! Besides, it has a direct influence on an ad campaignโ results – Iโve never expected such blasting results from the very first test campaign.
The result depends directly on your craft and imagination. Boldly choose utilities for countries recommended by Adsterra and launch the traffic stream while the competitors are yet looking another way.
We are thankful to our guest expert who unveiled the “how-to” tricks and outlined the best strategy to run a Social Bar (In-Page Push) campaign for a Utility offer. Feel you want moreย in-depthย studies? You’ll love this detailed study of aย popunder campaign for an iGamingย offer that resulted in a 286% ROI. Or how about aย Web Push campaign for mainstream Financeย vertical?ย
Our honor (and privilege) is to deliver top-quality traffic to ensure your campaigns achieve their highest KPIs. Trust on Adsterra when launching your next hit campaign.
