Learn how to earn money from Facebook with this non-standard guide. We distilled the top 10 evergreen and less-known strategies that will help creators and publishers build a strong foundation for their FB business.
Ways to make money on Facebook in 2025
With its 3+ billion active users, Facebook offers a powerful platform to cash in on your content! It’s the primary way to generate revenues for creators, entrepreneurs, and publishers. How can you make more money through Facebook? From monetizing through affiliate deals to Facebook Live and selling via a marketplace, we’ll digest workable strategies to generate revenues.
And a secret sauce? Sure! You can earn extra money by adding monetization tools from third-party ad networks. These methods are especially crucial for bloggers who are not eligible to use the Meta business suite and its tools: users from Pakistan, Nepal, Zimbabwe, and other countries.
So which of these ways will you choose? You’ll get the answer by reading this post.
Starting point: Get a Business profile (Facebook Business Page)
A well-established Facebook page with an engaged audience will help your brand or business grow. Your monetization strategy starts from deciding whether you need a business page or not.
Though you can still be an influencer with an individual account, many benefits open up if you run a Facebook Business page: analytics, SEO, Facebook shops, targeting settings, and more. Moreover, Meta requires you to create a business profile (your personal account won’t be visible to the business audience) to enable paid ads.
Let’s now check the most effective ways to make money on your Facebook page or traffic you send from one.
1. Define monetization strategies that work in 2025
Kind of unexpected start, right? Before we carry on with listing top Fcebook monetization ways, let’s zoom in to strategies you can apply to increase profits in 2025.
Сreators resort to all kinds of monetization sources, but such an approach takes accuracy, budget, and time. These basic steps will help you achieve the best results if you want to discover how to earn money from Facebook.
Experiment with multiple content products
Look for monetization opportunities across various formats, including videos, live broadcasts, photos, and text posts. Test and explore different formats to find out what boosts clicks among your audience and maximizes your earnings.
Utilize third-party tools to reach a higher income
Sometimes, it’s very challenging to monetize Facebook content on the platform itself. Despite lots of features, the majority of bloggers resort to additional resources. These may be:
- affiliate marketing
- Smart Direct Links*
- brand collaborations
- sponsored content
Both affiliate and Smart Direct Links offer a quick way to make money on Facebook. These are simple URLs for content monetization: you lead your Facebook audience to an ad offer and get paid when people buy something.
Unlike affiliate deals, Smartlinks contain multiple advertisements (or ad offers). They help get passive income from ad impressions and conversions. Please note: You can’t include such URLs in posts or stories as Facebook considers this a violation of its terms. But there’s a way out: lead people from your text posts or Stories to a side landing page with ad codes.
Repurpose existing videos to Facebook Reels
If you haven’t already, start creating Reels. They are one of the key tools for reaching new audiences and expanding your presence on Facebook (as well as on Instagram). This format is paid less than long videos, but they can make money if they go viral.
Ensure you’ve met eligibility requirements. We’ll get back to them a bit later.
Optimize for vertical video
Vertical videos are highly engaging and perform well on mobile devices and on Facebook apps. Transform your creative ideas into a vertical format to capture your audience’s attention and reach more new audiences.
Create content that makes a difference
Ads come as a spice to perfectly cooked original content: create news, posts, and live videos that resonate with people’s interests, provoke discussions, and generate clicks. Should it be original? In some ways, definitely. The content must be produced by you, presenting your unique vision and opinion. It doesn’t mean that you can’t get inspiration from other creators. For instance, you can provide additional information on the most-discussed topics like sports, lifestyle, movies, etc.
Tailor content to your followers or subscribers
Understand your audience’s preferences and create content that aligns with their interests. Personalized posts and videos return higher engagement rates and revenues. By focusing on user engagement, you grow subscribers’ loyalty and encourage valuable social media interactions: likes, shares, and comments. This increases the chances to become eligible for using Facebook money-making tools.
1. Include paid subscriptions
The Paid Subscription feature allows creators to share exclusive events or premium content for a fee. Subscribers can support you by paying a small amount of money to get access to premium options on Facebook.
What you need to start making money on Facebook with subscriptions:
- A Professional Mode for your Facebook account
- At least 10,000 followers.
- 50,000 or more post engagements or 180,000 minutes of watched content in the past 60 days.
- An invitation (the feature is now available only after invitation).
2. Monetize traffic with Smart Direct Links
The best thing about such tools is that they don’t depend on Facebook algorithms. You make money on advertisements that come from other websites, those that are not in the Facebook ecosystem. But since it’s a third-party service, Meta shows low tolerance to such solutions.
It’s recommended to create a simple landing page with all of the side codes and head Facebook users there. Such an approach allowed our partner gain $2,000 on Facbook traffic from scratch.
A short guide to start making money with a Smart Direct Link
- Register as a publisher and enter your account.
- Create a Direct Link and wait until its status becomes Active (usually, it takes no longer than 5 minutes).
- Create a minimal landing page without making a website on Google Sites, WordPress, Blogger, or another platform to place the Link. This move can save you from bans, as placing side advertisements is strictly regulated by Facebook’s software.
3. Use affiliate links
Affiliate marketing is a popular way to grow earnings on Facebook. You advertise other websites or brands by sharing affiliate links in your page’s posts or via comments. You only earn a commission when users make a purchase after following. So, in most cases, your Facebook traffic must convert into real customers who purchase products or services.
4. Set up a Facebook Shop
Facebook shops are a direct way to order and buy goods from a Facebook page. Buyers can put multiple items in their carts and proceed with the payment with the checkout option. This way of making money is particularly profitable if you operate in Shopify. Two platforms have a direct connection, and sellers can boost sales, enabling seamless transactions. However, Facebook will require stores and sellers to offer the mobile checkout option. Sales will only be available on mobile devices. Shops are mostly used by companies (legal entities). Individuals prefer Facebook Marketplace, which we will observe later.
To boost sales, use the basic principles of an online store: add quality images of your goods, create great descriptions and product catalogs, provide fast and professional customer support, and use promotion banners with discounts and special offers. Remember that having a Business profile is a must for this option, as for many others.
5. Start selling via the Facebook Marketplace
The Facebook marketplace is not the same with shops, though both strategies are aimed at prompting direct orders and sales. If you sell via your shop, you transform your Facebook page into a unique store with your product lists solely.
Facebook Marketplace is a common space for various categories of sellers to offer their products. Like eBay or Etsy, the Facebook marketplace offers opportunities for individual entrepreneurs to make money on their hobbies or side businesses.
| Facebook Shop | Facebook Marketplace |
|---|---|
| 1. You sell via your Facebook page, creating new listings, uploading all products and their descriptions 2. Business profile is needed to enable sales 3. You can enable multiple payment options for customers right on Facebook 4. Shop customization and branding available 5. Direct integrations with Shopify and WooCommerce 6. Inventory management tools for listings and goods | 1. You sell on the Marketplace like many other sellers, uploading products via personal account 2. You use your personal account to start sellingSales and payments happen outside Facebook 3. Very few customization and branding options for sellers 4. No integrations available 5. No options for managing inventory 6. You can enable sales via the Marketplace without meeting requirements for the number of followers base |
6. Collaborate with brands
Brand collaborations are a lucrative way to make money on Facebook. You can partner with brands or companies directly or join an affiliate program to create sponsored posts.
It’s one of the most tailored ways to generate revenues: you need to meet the brand’s requirements for content quality, tone of voice, or even stick to brand guidelines. If you’re a renowned influencer, these requirements might be less strict.
How to nail brand promotions:
- Build a strong and engaged audience
- Form a list of brands whose products align with your niche
- Reach out to brands; showcase your subscription base’s profile by including the number of followers, its demographics and engagement metrics
- Offer concrete ways to promote this brand’s products
- Negotiate fair commissions for your work
- Start posting branded content, staying honest with your audience about promotions
- Focus on building long-term relationships with brandsFacebook offers Brands Collab Manager. It’s kind of a marketplace that connects brands and creators. You can opt for any type of brand promotion with a simplified interface.
7. Start accepting Facebook Stars
Facebook Stars is another way to make money from your viewers’ support. People send you Stars while watching live broadcasts, Reels (on selected markets), or on-demand videos. That’s how it works: viewers send stars, and Facebook pays you 1 cent for each Star. Thus, a virtual good turns into real money.
Benefits: Stars help maintain close connections with your audience and interact in real time. You will gain even higher popularity when giving shout-outs to the most loyal and frequent Star senders during streams or in the Comments section.
What you need to enable Facebook Stars:
- Age: 18 years or older
- Following: At least 500 followers
- Account age: Minimum 30 days
8. Use Facebook Live generate revenues
Facebook Live is a great way to maintain high engagement. You can make money through Stars, which viewers will purchase and give away during live streams. Or, you can enable in-stream ads, short commercials that are included before, in the middle, or right after the broadcast. Finally, you can include brand promotions in your broadcasts.
To use Facebook Live to generate revenue, apply these tips:
- Set up your Live equipment: test your camera and mic in advance
- Choose a topic that is in your niche and resonates with your followers’ interests
- Plan your content in advance.
- Interact with your viewers by responding quickly.
- Promote your live broadcasts ahead of time to reach more viewers.
9. Profit from Facebook Reels
This method is also based on paid ads and brand promotions, like Facebook live videos. When you create a piece of content, Facebook can use it to advertise relevant products right on top of your video. These are Overlay ads. You can choose between Banner and Sticker ad types. You can also opt out of Banners via the Meta Business Suite, as they’re added automatically when you participate in the in-stream ad program.
10. Resort to Facebook Ads
Let’s take a short break, as we need a clear picture of this method. Paid ads are used to buy traffic and attract new followers. Please note: it’s not a direct way of making money on Facebook. You purchase traffic to transform it into sales, clicks, etc.
When you feel your Facebook page is stuck in development, and you need more new users to interact with the content you produce, try advertising your page. Align Facebook Ads with your objectives by selecting one of the following types:
Facebook Ads categories:
- Awareness: use this type to increase brand awareness, embrace new users, prompt users to watch videos, or increase store local awareness (Local Awareness Ads help businesses target potential visitors and customers in a localized area)
- Traffic: use Traffic ads to grow clicks, landing page visits, lead users to Messenger or WhatsApp.
- Engagement: drive more connections via Messenger, Instagram, and WhatsApp, grow video views or increase engagement rates on particular posts.
- Leads: generate leads via Instant Forms or Messenger, or use lead generation for simple conversions (e.g., signups)
- App Promotion: this type is used for generating app installs and prompting in-app events
- Sales: best for E-commerce orders and purchases, hard conversions, sales via catalogs or WhatsApp.
Requirements and eligibility when making money on Facebook
Apart from having a Facebook page, you will need to meet several eligibility requirements to get access to monetization features like stars and in-stream ads. These requirements embrace all aspects of your presence on Facebook, including content authenticity, subscription base, communication rules, and more.
Facebook has introduced terms and conditions that prohibit spam, bullying, scams, and violence in any type of content, text posts, graphics, or videos. Violating the Facebook community rules will lead to losing in-platform monetization features or even to a complete account ban.
Common eligibility requirements include:
- Switching the profile to professional mode
- Posting unique content
- Maintaining Facebook presence for at least 30 days
Additionally, Facebook Marketplace sellers must be at least 18 years old to start making money from merchandise on Facebook and follow Meta’s terms of service.
In-stream ads eligibility
Facebook considers your video content eligible for such advertisements if you meet these requirements:
- You’ve already created 5 active videos
- Your videos have generated at least 60,000 views in total over the past two months
- Your account meets Facebook Partner Monetization Policies
- In-stream ads are available in the country you’re located in
- The page has at least 5,000 followers
- Your page meets the Facebook’s Community Guidelines and Facebook’s Partner Monetization Policy.
Facebook has rolled out its updated Content Monetization platform (now in beta), inviting over 1 million creators to get early access. A single program will unite Stars, Reels, and performance bonuses for the most successful participants.
Final thoughts
Facebook continues to be a lucrative platform for creators, businesses, and bloggers. By choosing and combining its features, you can turn your Facebook presence into a permanent stream of revenue. Whether you’re selling products, running ads, or creating content for brands, the opportunities are endless.
Remember that all Facebook moneymakers need time and a well-established following. However, you can start getting paid even if you haven’t met all the platform’s requirements yet. Here’s the formula for stable earnings on Facebook: Become a publisher –> generate advertising codes –> launch a simple landing page or one-page website –> place ads there –> drive Facebook traffic to this page –> get paid for ad views and conversions!
How to earn money from Facebook FAQ
Facebook offers software to securely pay you through methods like bank transfers and PayPal. Ensure your account is set up for payouts Go to the Professional dashboard and click the SET UP PAYOUT ACCOUNT button. Facebook will ask you to enter personal info and bank details: name, last name, country, postal code, business account type (e.g., sole proprietor or joint venture), tax ID, VAT registration number (optional), and more.
Next, you will need to choose between the payment options:
– Manually add your bank account
– Add your PayPal account
Meta Pay is a versatile solution that enables transactions inside Facebook, Instagram, and Messenger.
– Meta Pay is available for eligible users (the approval usually takes several weeks)
– It supports by-weekly payouts
Requirements vary, as well as payouts. They’re based on monetization strategy. If you prefer in-stream advertising, your entry threshold will start at 10,000 followers and 60K minutes viewed in the last 60 days (in total).
To make $500 per day on Facebook experienced creators utilize both Facebook monetization tools (Stars, In-Stream display ads, Bonuses) and side solutions like affiliate deals or Direct Link Ads. Just for example, creators make money solely by directing Facebook audiences to a side website or landing page with ads on it. A pro blogger, Jeremiah Yahaya, has laid out his methods of getting $1,000 payouts for social traffic. However, making such profits requires skills and persistence.
Facebook’s payments for 1,000 views vary depending on your CPM level (cost per one thousand impressions). In its turn, CPM is tightly connected with your Facebook audience characteristics, such as:
– demographics (location, age, gender, interests, etc.)
– content quality (this may not be exclusive content, but valuable to users)
– engagement (new audience vs returned viewers, loyal subscribers, shares, likes, views, comments)
Meta tends to pay on average $1 to $13 per 1,000 views. Professional creators, who make money on Facebook, boast of having $7 to $10 per 1,000 of views. Some audiences are more valuable, and advertisers pay up to $30.
