Home Events Our Homeland Welcomes SiGMA CIS 2023: Meet Adsterra at Booth 002

Our Homeland Welcomes SiGMA CIS 2023: Meet Adsterra at Booth 002

by Adsterra Team

The must-attend event for affiliate marketers and iGaming operators will take place in Adsterra’s homeland, Cyprus. Mark your calendars to meet top-market players and thinkers in September 2023 at SiGMA CIS / Balkans 2023.

The latest trends in SEO and AI, firsthand use cases, and unmatched opportunities for growth and networking are only 40% of the values you can enjoy. We can’t wait to meet you there!

  • Dates: September 5-6, 2023
  • Location: Limassol, Cyprus
  • Venue: City of Dreams Mediterranean
  • BOOTH: 002

Why Cyprus?

Cyprus has emerged as a thriving hub for CIS/Balkans pro communities of affiliates, advertising networks, and CPA platforms. With its awe-inspiring coastline and vigorous cultural scene, Limassol provides a luring backdrop for businesses looking to establish themselves here.

Limassol has become a world-class iGaming destination after the launch of Europe’s first integrated resort. With a marvelous landscape, developed infrastructure, and welcoming people, it’s one of the tourist markets many entrepreneurs want to tap into. There’s no surprise why SiGMA CIA has chosen our beautiful country for hosting such a significant event.

Adsterra team at SiGMA CIS 2023

A crew of 6 super-pro experts will be working at the conference for two days. Come to learn about our powerful features to monetize traffic and optimize campaign budgets.

We want you to feel at home not only in Cyprus but on the Adsterra platform, and we’ll do our best to provide you with definitive onboarding and handpicked tips for buying/selling traffic.

Book a meeting with our managers:

  • SPEAKER: Mikhail Zhukov, Head of CPM Department (Advertisers) 
  • Amalia Kulidzhanian, CPA Advertising Manager (Advertisers)
  • Olga Belova, Key Account Manager at CPM Department (Advertisers)
  • Sofia Popovidou, Event Manager
  • Margarita Kuzmina, Partner Acquisition Manager (Advertisers)
  • Marina Kitaeva, PPC Manager (Marketing)

One of the most faithful sports evangelists and iGaming experts, Mikhail Zhukov, will participate in a panel “eSports vs Traditional Sports: A Comparative Analysis of Fan Engagement Strategies.” Date: September 6th, 2023, main stage.

The panel is expected to unveil cutting-edge strategies for enhancing user engagement and maximizing return on investment (ROI). One of such approaches – gamification in ad creatives – was depicted in Mikhail’s guide to iGaming marketing.


Six reasons to attend SiGMA CIS/Balkans

1. The City of Dreams

Literally and metaphorically, Cyprus invites everyone to gain an unparalleled experience by visiting Europe’s First Integrated Resort. The venue boasts a 7,500 sq. meter gaming complex, offering delegates all sorts of entertainment activities at the heart of Limassol.

2. High-profile speakers

There will be two stages hosting a range of highly respected speakers. Every expert on-stage will impart their expertise and insights to attendees, providing valuable information to help them stay ahead in the industry.

3. Networking and opportunities to meet top affiliates

The event provides multiple opportunities to connect with top affiliate marketers and practitioners. One such activity is the AGS 100 Spartans Campaign, which sends 100 most influential affiliates to Cyprus. This initiative ensures that attendees can forge valuable connections and explore potential collaborations.

4. Impressive expo floor

All SiGMA events can boast of hosting carefully curated expositions showcasing iGaming-related businesses. Attendees will explore the latest gaming software, CPA networks, and leading advertising platforms.

The famous Startup Village will spotlight the most robust startups, where six of them will have an opportunity to pitch their ideas to an expert jury in a live Startup Pitch contest.

5. SiGMA Awards and Charity Auction

The SiGMA Awards and Charity Auction are highly anticipated networking events at SiGMA CIS 2023. Industry innovators gather, and attendees get the opportunity to mingle with the brightest minds in iGaming. The event also supports the SiGMA Foundation, with proceeds going towards various global charitable projects.

6. Networking dinners and a closing party

Developing business relationships and forming strategic partnerships are critical in every industry. SiGMA CIS/Balkans recognizes this and sets up nightly networking dinners and a closing party.

These casual gatherings bring together influential investors, suppliers, affiliates, startup ventures, and operators, promoting interactions that can result in future collaborations and triumphs.

Speeches and panels not to miss

SiGMA CIS / Balkans 2023 offers an agenda packed with insightful speeches and panels. Here are some highlights we couldn’t overpass.

Cyprus, the Next Dubai?

Come along with Rico Gorski, a YouTuber, entrepreneur, and marketing consultant, as he discovers the advantages of residing in Cyprus and the distinctive possibilities it offers for digital entrepreneurs searching for a peaceful yet modern way of life.

Monetizing Your Creativity

Sujit Lahiry, Executive Director & CEO of Skilrock Technologies, will unveil strategies to maximize your revenue potential. Learn about influencer marketing, SEO techniques, and leveraging user-generated content to enhance your online presence.

Player Retention in the Age of Free-to-Play: Challenges and Opportunities

Join Danny Thomas, Co-Founder & CEO of Imprexis Gaming, as he explores the challenges and opportunities gaming companies encounter in retaining players during the free-to-play era. You will discover valuable insights into player behavior, user experience design, and effective reward programs that can enhance player retention.

Promising Topics and panels

In addition to the above, SiGMA CIS 2023 offers several other promising topics and panels:

1. Influencer Marketing: A Look at Its Evolution and Potential

Take a journey through the history, present, and future of influencer marketing, tracing its origins to its current status as a multi-billion dollar industry. Learn how this type of marketing has transformed the advertising world.

2. Raising Your Brand’s Profile With Social Entertainment

You can enhance brand awareness and drive sales by leveraging the power of entertainment and social media. Learn how to utilize this approach to elevate your brand’s presence.

3. Responsible Gaming Regulation: A Global Perspective

The regulation of responsible gaming varies depending on the legal basis. This panel aims to delve into the similarities and differences in policies and regulations related to responsible gaming worldwide. It provides valuable insights into the implications for industry stakeholders, including operators, regulators, and players.


SiGMA CIS 2023 is a must-attend event for affiliate marketers and iGaming brands. It’s a unique mixture of a beautiful location, opportunities for networking, renowned speakers, a carefully curated expo floor, and special events.

This event is sure to have a significant impact on the industry, so don’t miss the chance to get firsthand analytics of the iGaming trends and new traffic Tiers if you’re planning to advertise or monetize iGaming and Entertainment offers.

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