Sweepstakes advertising is a great way to grab attention and get quick results with fun campaigns and exciting prizes. Wondering how to pick the best sweepstakes promotions or which ad formats work best? This guide will help you find the right offers, pick the best traffic sources, and use ad formats that bring success. Ready to turn simple contests into winning campaigns that enhance your brand visibility? Let’s get started!
What is a Sweepstake vertical
The sweepstake vertical involves contests where people can win prizes like gadgets, gift cards, or trips by completing simple tasks, such as entering their email or filling out a form.
This vertical is interactive and engaging, including features like spinning a virtual wheel, which keeps users interested in your brand.
What is a Sweepstakes campaign offer
Sweepstakes campaigns offer a targeted promotion designed to engage users by giving them a chance to win appealing prizes. These promotions are simple for users to participate in and help sweepstake affiliates collect valuable information such as contact details or user preferences.
What makes these Sweepstake promotions so effective is their versatility and broad appeal. They can be customized to suit different audiences, regions, and even seasonal trends, ensuring high engagement and competitive payouts throughout the year. With their cost-efficiency and ability to deliver measurable results, these campaigns are a smart choice for affiliates looking to attract attention to their brands, connect with users, and achieve measurable Sweepstake results.
Ready for advertising Sweepstakes offers? Join Adsterra today and choose self-serve accounts for full control or managed accounts for expert guidance. Achieve great results and connect with your audience easily!
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Types of Sweepstakes
Sweepstakes campaigns have different entry methods, affecting how easy they are for users and how well they perform for affiliates. Understanding the actions needed for conversion makes it easier to choose the right offer. Here are the main types:
Which type of Sweepstakes offer is the best
Only your experience and financial resources will help you choose the best offer. Here are some tips about available options:
- SOI: Perfect for beginners and multi-vertical players, offering quick conversions with smaller payouts.
- DOI: Great for getting high-quality, with moderate payouts and verified interest.
- CC submit: Targets users willing to pay and provides higher payouts. It’s also an excellent option for a newbie, although it is a bit more complex.
- PIN submit: Works well for mobile Sweepstake vertical offers and typically delivers decent payouts based on subscription rates.
- IVR: Considered the most difficult because motivating people to make phone calls takes a lot of work. However, it’s good for brand promotions where calls generate income or engage specific audiences.
How to choose a Sweepstakes offer
If you need to know where to start, here are some first steps for choosing a suitable offer.
1. Know your audience
Think about who your brand is targeting — what’s their age, gender, and what do they like? Make sure the offer fits their habits. For example, IOS users can be more profitable but may need extra effort, while Android users are easier to target and have a broader reach.
2. Assess the offer’s popularity
Choose offers with prizes people really want, like gift cards, smartphones, or exciting, unique rewards. Make sure the prize looks real and valuable. Stay away from outdated or less exciting rewards.
3. Choose the right payout model
If you’re a new brand, go for Single Opt-In (SOI) offers — they’re simple to convert. More experienced? Try Credit Card (CC) Submit offers for bigger payouts. Location matters, too. CC Submit offers work great in countries like the USA, UK, and Canada. SOI and Double Opt-In (DOI) offers do well in places like Spain, Italy, and Portugal. If you’re targeting Asia, mobile content offers are a good choice because of fewer restrictions.
4. Check the Landing Page
Check the page’s download speed. If it loads slowly, you may lose much. To improve speed, optimize images, minimize redirects, and choose a good hosting service. Also, make sure the page has a mobile version and works well — use a simple design, keep buttons easy to tap, and remove anything that slows it down. Test on different devices to be sure everything runs smoothly.
5. Match offers to traffic sources
Different offers work better with specific types of traffic. For example, a brand with mobile promotions perform well with push notifications, while a brand with desktop promotions often see better results with popunders. Knowing which sweepstakes traffic type fits your offer can help you get the best results.
How to promote Sweepstakes: the best traffic sources, geos and ad formats
1. Traffic Sources
The success of sweepstakes campaigns depends on using good traffic sources. Platforms like Adsterra offer over 35 billion impressions and tools to help you reach the right audience. You can also use social traffic, push traffic, pop traffic, and email marketing to boost your results.
2. Top Geos for Sweepstakes
By understanding which geos work best, you can use your budget wisely and target the right regions. Some regions perform better for the sweepstakes vertical:
- Tier-1 geos, like the USA, UK, and Canada, offer high payouts but come with tough competition.
- Tier-2 geos, like Spain, Italy, and Portugal, provide good payouts with less competition.
- Tier-3 geos, such as Indonesia and India, are ideal for mobile campaigns due to their large audiences and lower costs.
3. Best Ad Formats
Sweepstakes Push ads are super effective for brand marketing, because they look natural and work on any device. Popunders are simple and show up in the background, catching users’ attention for the brand. Social Bar ads are becoming popular because they’re interactive and fun, making them perfect for the sweepstakes vertical.
Advertise using ultra-new social media patterns. Create visuals that will inspire users to convert into leads. With Social Bar ad format, you get up to 30 times higher CTRs.
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How can you benefit from sweepstake affiliate networks
Sweepstakes campaigns are a great choice for affiliate marketing sweepstakes offers, because they perform consistently well year-round. The only timing work you can do to increase your brand’s profit is to catch up with some events like the new iPhone release and attach your ad to it to gain more profit.
The payout here varies between ~$0.50-$40, depending on the offer type. So, SOI sweepstake affiliate offers are generally closer to the lower end of commissions. Therefore, they are much easier to get.
CC submits, and mobile subs have higher payouts but can be a bigger challenge for newbies. Also, the format is essential in terms of getting profit. For instance, the landing pages are truly crucial as they help prepare the users to share their personal info. Be as creative with them as possible, and it will do!
Want more traffic for your sweepstake offers? No matter where you get the offers from, we can help you get high-quality traffic to boost your conversions. Start seeing better results today!
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How to advertise Sweepstakes
There are simple steps you should follow to start working with Sweeps via Adsterra. We’ve prepared some related materials like this successful Sweepstakes case for even easier diving. So here are the steps in this example:
- Find the preferred offer in any suitable affiliate network or offers’ aggregator service like AffPaying and chose the suitable GEO and the traffic source. In our case, it’s South Africa and PIN Submit offer, aka iPhone giveaway
- Determine the bidding strategy. Don’t forget to use features such as Smart CPM, Custom Bids, etc. Your spendings and payouts need to be really balanced if you want some profit. In the above case, the reasonable bid price was $0.90 per reg.
Tip: If you’re a newbie and don’t know how to set a bid (or don’t want to spend extra time searching for data), use our recommended bids from Adsterra estimation algorithms.
- Decide if your users need to be pre-warmed. High-converting landing page doesn’t need an additional page, so it depends on how well your creatives are. The case we discussed in our review needed some prelands, so the dynamic ones were chosen.
- Keep optimization in mind. One of the Sweepstakes’ special features is that they should be changed whenever the results go down. In the example case, Adsterra Custom bid feature was used.
By fulfilling all the steps, the campaign we reviewed gained $482.40 from the $361.80 investment, meaning 33.3% ROI.
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Promote Sweepstakes like a pro: a checklist from experts
This checklist is your secret weapon. Before you start advertising, look at it and ensure you’re not facing some common struggles.
Highest bids ≠ highest results
Start with the recommended bid instead of going all-in. Once you see results, adjust your bids to stay ahead of competitors. Test campaigns and ask your manager for advice on average bids.
Sweeps give immediate conversions
Sweepstakes offers convert quickly — opt-ins and sign-ups usually happen within hours. If not, tweak your ad messages and offers. Remember, conversions matter more than clicks.
Broad targeting is the best start
When starting on new traffic sources, avoid using black- or whitelists. Focus on gathering data to refine your promotions later.
New GEO = new campaign
Create separate campaigns for each country. Mixing GEOs makes it harder to track which traffic works best.
Fast reaction saves you money
If a traffic source works well, increase the bid. If it doesn’t, lower it. Use bidding tools. You can do it yourself through the Custom Bid tool. But feel free to use the help of a manager, so you can surely get ahead of your competitors.
Tracking capacities
Use tracking tools to monitor where conversions are coming from. This helps you improve your results.
Alternative traffic types and formats
Mainstream traffic is great, but don’t forget to test alternatives. Formats like Social Bar can drive more mobile traffic, especially in smaller countries. Check this guide to making stellar visuals that convert.
Prelanders
Prelanders are useful for engaging users, but if your landing page is strong, you might not need one.
Communication is key
Stay in touch with Adsterra managers to maximize your promotion performance. Get expert advice on payout strategies, bidding tactics, and tips for running successful Sweepstakes promotions.
To Contents ↑Top Sweepstakes page styles for 2025
In 2025, the landing pages are more interactive, focused on the user, and designed to get fast results. Here are some examples of landing page styles that work well for Sweepstakes offers and why they are effective:
Spin-to-win pages
Fun and interactive with spinning wheels that grab attention. Use pop-ups to celebrate “wins” and add timers to make users act fast.
Survey pages
Simple questions that keep users engaged. Add a progress bar to show how close they are to finishing and make it quick and easy.
Prize showcase pages
Show off the prize with great images and highlight its value. Adding winner stories or testimonials helps build trust during your sweepstakes marketing campaigns.
Social proof pages
Show live entries or recent winners to create excitement and FOMO. Add messages like “Only a few spots left” to push users to act.
Mobile-first pages
Designed for mobile users with fast loading and simple layouts. Use easy-to-click buttons and optimized visuals for phones.
Limited-time pages
Use countdown timers and urgent messages like “Hurry, time’s running out!” Clear instructions make it easy for users to join.
Step-by-step pages
Break the process into small steps, like “Step 1: Enter Email.” Show progress and offer bonuses for completing extra steps.
To Contents ↑Sweepstakes advertising trends for 2025
Being evergreen doesn’t mean having no trends. Sweepstakes advertising has shown impressive livability through the last couple of years, and now it’s the best time to actualize your campaigns and find out how to promote Sweepstakes offers in 2025.
- AI personalization: AI helps create tailored ads and predict what works best to engage people for Sweepstakes promotions.
- Social media ads: TikTok and Instagram are popular for short videos, influencers, and fun polls.
- Mobile-friendly: Sweepstakes advertising focuses on easy-to-use apps and mobile designs.
- Fun Features: Adding games like spinning wheels or instant wins makes entries exciting.
- Crypto prizes: Offering digital rewards like cryptocurrency and NFTs attracts tech fans.
- Go green: Promotions that support eco-friendly causes are a hit with conscious consumers.
Stay Inspired! Like Adsterra on Facebook to get the latest tips and updates for your Sweepstake promotion. Don’t miss out — become part of our community today!
To Contents ↑Conclusion
Sweepstakes advertising is a hot niche that is easy to get into. Trends in this niche require attention to AI personalization, mobile-first strategies, and engaging features like games or instant wins. Timely content updates and fast conversion make it worthwhile. Sweeps offers have a low barrier of entry and high conversion levels, which makes them perfect for beginner advertisers.
Remember: a good Sweep is a profitable Sweep. By partnering with platforms like Adsterra, you can promote Sweepstake campaigns independently using the self-serve platform or opt for managed services to ensure you reach the right audience and maximize your campaign’s success!
