Home Affiliate Marketing & Advertising Best Traffic for Sports Betting Offers in May 2022 [Pro Tips Inside]

Best Traffic for Sports Betting Offers in May 2022 [Pro Tips Inside]

by Adsterra Team
Best traffic for sports betting offers

May 2022 welcomes affiliates with mind-blowing sporting events. However, not every match or fight will return massive ad views and ROI. That’s why you’re here: to get a ready-to-use set of fixtures that will send tons of high-quality ad impressions to sports betting offers.

Some clues to spotlight: pay attention to UFC events and the increase in traffic (mainly from the US) on streaming sites over the weekend. Don’t miss out on making a profit with the Champions League and the Europa League finals. Tennis events, including Roland Garros, will break into the affiliate world with multiple offers and colossal viewership.

Pick the event and find a suitable offer in your affiliate network. Set up a campaign in Adsterra with recommended GEO and start collecting views and clicks. If you’ve never worked with Adsterra before, start with CPM pricing, as it’s the most cost-effective while allowing for quality traffic tests. A couple of pro tips are given below the tables!

🥊 UFC / MMA top fights to advertise sports betting offers with Adsterra

Traffic sources (GEOs): the USA, Canada, Kazakhstan, Bulgaria, Spain, Italy, France, Germany, Brazil, Argentina, Colombia, Dominican Republic, Mexico, Peru

MAY 5, 2022
UFC 274: Oliveira vs. Gaethje | Footprint Center, Phoenix, AZ
MAY 8, 2022
UFC Fight Night: Blachowicz vs. Rakic | UFC APEX, Las Vegas, NV
MAY 21, 2022
UFC Fight Night: Holm vs. Vieira | UFC APEX, Las Vegas, NV
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⚽ UEFA Champions League

Traffic sources (GEOs): Spain, Italy, Portugal, France, The United Kingdom, Germany, Nigeria, South Africa, Ghana, Turkey, Viet Nam, Peru, Brazil, Chile, Colombia

MAY 3, 2022
Villarreal – Liverpool
MAY 4, 2022
Real Madrid – Manchester City
MAY 28, 2022
TBC | FINAL
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⚽ UEFA (Europa League)

Traffic sources (GEOs): Spain, Italy, Portugal, France, The United Kingdom, Germany, Nigeria, South Africa, Ghana, Turkey, Viet Nam

MAY 5, 2022
Eintracht Frankfurt – West Ham United
Rangers – RB Leipzig
MAY 18, 2022
FINAL
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🎾 Tennis

Traffic sources (GEOs): The U.K., Spain, Italy, France, Germany, Portugal, Austria, Switzerland, Hungary, Greece, the U.S.

MAY 1, 2022
Madrid Open
MAY 8, 2022
Internazionali BNL d’Italia
MAY 9, 2022
Internazionali BNL d’Italia
MAY 15, 2022
Geneva Open
Lyon Open
GP SAR La Princesse Lalla Meryem
Internationaux de Strasbourg
Cologne Open
MAY 16, 2022
Roland Garros, Qualification ATP
Roland Garros, Qualification WTA
MAY 22, 2022
Roland Garros ATP
Roland Garros WTA
MAY 25, 2022
Roland Garros Mixed Doubles
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⚽ Premier League (only top-traffic matches listed)

Traffic sources (GEOs): The U.K., Spain, Italy, Germany, Austria, Switzerland, Argentina, Mexico, Brazil, Ghana, Nigeria, South Africa, Portugal

MAY 2, 2022
Manchester United – Brentford
MAY 7, 2022
Liverpool – Tottenham Hotspur
MAY 8, 2022
Arsenal – Leeds United
Manchester City – Newcastle United
MAY 12, 2022
Tottenham Hotspur – Arsenal
MAY 15, 2022
West Ham United – Manchester City
MAY 16, 2022
Newcastle United – Arsenal
MAY 17, 2022
Southampton – Liverpool
MAY 19, 2022
Chelsea – Leicester City
MAY 22, 2022
Crystal Palace – Manchester United
Liverpool – Wolverhampton Wanderers
APR 30, 2022
Newcastle United – Liverpool
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⚽ LaLiga (only top-traffic matches listed)

Traffic sources (GEOs): Spain, Italy, Germany, Austria, Switzerland, Argentina, Mexico, Brazil, Ghana, Nigeria, South Africa, Portugal

MAY 7, 2022
Athletic Bilbao – Valencia
Real Betis – Barcelona
MAY 8, 2022
Atl̩tico Madrid РReal Madrid
MAY 10 2022
Barcelona – Celta Vigo
MAY 11 2022
Elche РAtl̩tico Madrid
MAY 12, 2022
Real Madrid – Levante
MAY 15, 2022
Espanyol – Valencia
Getafe – Barcelona
MAY 22, 2022
Barcelona – Villarreal
Real Madrid – Real Betis
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⚽ Bundesliga (only top-traffic matches listed)

Traffic sources (GEOs): Germany, Austria, Switzerland, Argentina, Mexico, Brazil, Ghana, Nigeria, South Africa

MAY 2, 2022
Borussia M̦nchengladbach РRB Leipzig
MAY 7, 2022
SpVgg Greuther Fürth – Borussia Dortmund
MAY 8, 2022
Bayern Munich – VfB Stuttgart
MAY 14, 2022
Bayer 04 Leverkusen – SC Freiburg
Arminia Bielefeld – RB Leipzig
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⚽ Serie A (only top-traffic matches listed)

Traffic sources (GEOs): Italy, France, Germany, Switzerland, Austria, Argentina, Mexico, Brazil, Ghana, Nigeria

MAY 2, 2022
Atalanta – Salernitana
MAY 6, 2022
Inter Milan – Empoli
Genoa – Juventus
MAY 7, 2022
Torino – Napoli
MAY 8, 2022
Hellas Verona – AC Milan
MAY 15, 2022
AC Milan – Atalanta
MAY 16, 2022
Juventus – Lazio
MAY 22, 2022
Inter Milan – Sampdoria
Lazio – Hellas Verona
Torino – Roma
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⚽ Ligue 1 FR (only top-traffic matches listed)

Traffic sources (GEOs): Italy, France, Spain, Germany, Switzerland, Austria, Argentina, Mexico, Brazil, Ghana, Nigeria, South Africa, Portugal

MAY 8, 2022
Metz – Lyon
Paris Saint Germain – Troyes
MAY 14, 2022
Montpellier – Paris Saint Germain
Nice – Lille
Strasbourg – Clermont
APR 17, 2022
Lyon – Bordeaux
Paris Saint Germain – Marseille
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🏒 Ice Hockey World Championship (2022 IIHF World Championship)

Traffic sources (GEOs): USA, Canada, Norway, Finland, Sweden, Denmark, Italy, France, the U.K., Lithuania, Slovakia, Czechia, Hungary, Germany, Austria, Switzerland

MAY 13, 2022
Preliminary Round
Group A, Game 1 FRA vs SVK
Group B, Game 2 USA vs LAT
Group A, Game 3 GER vs CAN
Group B, Game 4 FIN vs NOR
MAY 14, 2022
Preliminary Round
Group A, Game 5 DEN vs KAZ
Group B, Game 6 SWE vs AUT
Group A, Game 7 SUI vs ITA
Group B, Game 8 CZE vs GBR
Group A, Game 9 SVK vs GER
Group B, Game 10 LAT vs FIN
MAY 15, 2022
Preliminary Round
Group A, Game 11 ITA vs CAN
Group B, Game 12 NOR vs GBR
Group A, Game 13 FRA vs KAZ
Group B, Game 14 AUT vs USA
Group A, Game 15 DEN vs SUI
Group B, Game 16 CZE vs SWE
MAY 16, 2022
Preliminary Round
Group A, Game 17 SVK vs CAN
Group B, Game 18 LAT vs NOR
Group A, Game 19 FRA vs GER
Group B, Game 20 FIN vs USA
MAY 17, 2022
Preliminary Round
Group A, Game 21 ITA vs DEN
Group B, Game 22 CZE vs AUT
Group A, Game 23 SUI vs KAZ
Group B, Game 24 SWE vs GBR
MAY 18, 2022
Preliminary Round
Group A, Game 25 FRA vs ITA
Group B, Game 26 NOR vs AUT
Group A, Game 27 SUI vs SVK
Group B, Game 28 FIN vs SWE
MAY 19, 2022
Preliminary Round
Group A, Game 29 GER vs DEN
Group B, Game 30 GBR vs USA
Group A, Game 31 CAN vs KAZ
Group B, Game 32 CZE vs LAT
MAY 20, 2022
Preliminary Round
Group A, Game 33 GER vs ITA
Group B, Game 34 GBR vs FIN
Group A, Game 35 KAZ vs SVK
Group B, Game 36 LAT vs AUT
MAY 21, 2022
Preliminary Round
Group A, Game 37 DEN vs FRA
Group B, Game 38 USA vs SWE
Group A, Game 39 CAN vs SUI
Group B, Game 40 AUT vs FIN
Group A, Game 41 ITA vs SVK
Group B, Game 42 NOR vs CZE
MAY 22, 2022
Preliminary Round
Group A, Game 43 KAZ vs GER
Group B, Game 44 GBR vs LAT
Group A, Game 45 SUI vs FRA
Group B, Game 46 SWE vs NOR
MAY 23, 2022
Preliminary Round
Group A, Game 47 KAZ vs ITA
Group B, Game 48 USA vs CZE
Group A, Game 49 CAN vs DEN
Group B, Game 50 AUT vs GBR
MAY 24, 2022
Preliminary Round
Group A, Game 51 GER vs SUI
Group B, Game 52 SWE vs LAT
Group A, Game 53 SVK vs DEN
Group B, Game 54 USA vs NOR
Group A, Game 55 CAN vs FRA
Group B, Game 56FIN vs CZ
MAY 26, 2022
Quarterfinals
GAMES 57, 58, 59, 60
MAY 28, 2022
Semifinals
GAMES 61, 62
MAY 29, 2022
FINAL
Bronze Medal Game, Game 63
Gold Medal Game, Game 64
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Which ad formats send loads of traffic for sports betting offers

First comes the battle-tested Popunder. It suits perfectly both pro marketers and beginners. Traffic volumes are always impressive (over 2.2B impressions weekly on Adsterra Popunder), and you can get tons of impressions at affordable price despite the hot season.

A dark horse that seems to win all recent races is the Social Bar ad format. It takes the best from In-Page Push (comes with the format) and display ads. With over 1.7B impressions weekly and built-in template creatives, it ramps up CTRs and conversions. Creatives can be designed in seconds.

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Pro tips for promoting sports betting offers

Remember about the restrictions for the US campaigns and apply to your manager for city targeting. We will set it up for your offer easily!

Pricing
CPM pricing is your top choice when launching on the SSP (self-serve platform). It’s cost-effective, allowing to embrace huge amounts of traffic and find golden nuggets.

Popunder traffic
Popunders are better to start with as they traditionally send the most abundant traffic. Remember to use pre-landers, they spice up conversions!

With pop traffic, your winning tactics will base on these hacks:

  • keep an eye on the user activity peak hours; you can set a time range for the most ROI-boosting frames;
  • save money with daily budget limits;
  • ask your manager to distribute traffic equally within the peak hours;
  • it is better not to limit the frequency in the beginning so to get more traffic and accurately optimize bids later on;
  • remember to ask Adsterra managers for GEO-specific blacklists and whitelists; they can save you some hundred dollars, you know 😎

Social Bar (In-Page Push) traffic
For long-run campaigns, pick the Social Bar format. This gem has proved to convert hugely, especially when you use its new Custom Widget creatives’ templates.

An example of sporting app ad
Custom Widget templates engage users better than Web Push

You can test up to 15 Social Bar creatives to select the most powerful ones, so don’t omit A/B tests.

Look if there are “free bets” and “promo codes” in the offers and use them.

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To wrap up

Are you ready to make the most of sports betting offers? Then, your choice is Adsterra traffic. It will get your campaigns fully packed with quality ad views, leads and deals!

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