May 2022 welcomes affiliates with mind-blowing sporting events. However, not every match or fight will return massive ad views and ROI. That’s why you’re here: to get a ready-to-use set of fixtures that will send tons of high-quality ad impressions to sports betting offers.
Some clues to spotlight: pay attention to UFC events and the increase in traffic (mainly from the US) on streaming sites over the weekend. Don’t miss out on making a profit with the Champions League and the Europa League finals. Tennis events, including Roland Garros, will break into the affiliate world with multiple offers and colossal viewership.
Pick the event and find a suitable offer in your affiliate network. Set up a campaign in Adsterra with recommended GEO and start collecting views and clicks. If you’ve never worked with Adsterra before, start with CPM pricing, as it’s the most cost-effective while allowing for quality traffic tests. A couple of pro tips are given below the tables!
🥊 UFC / MMA top fights to advertise sports betting offers with Adsterra
Traffic sources (GEOs): the USA, Canada, Kazakhstan, Bulgaria, Spain, Italy, France, Germany, Brazil, Argentina, Colombia, Dominican Republic, Mexico, Peru
| MAY 5, 2022 |
|---|
| UFC 274: Oliveira vs. Gaethje | Footprint Center, Phoenix, AZ |
| MAY 8, 2022 |
|---|
| UFC Fight Night: Blachowicz vs. Rakic | UFC APEX, Las Vegas, NV |
| MAY 21, 2022 |
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| UFC Fight Night: Holm vs. Vieira | UFC APEX, Las Vegas, NV |
⚽ UEFA Champions League
Traffic sources (GEOs): Spain, Italy, Portugal, France, The United Kingdom, Germany, Nigeria, South Africa, Ghana, Turkey, Viet Nam, Peru, Brazil, Chile, Colombia
| MAY 3, 2022 |
|---|
| Villarreal – Liverpool |
| MAY 4, 2022 |
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| Real Madrid – Manchester City |
| MAY 28, 2022 |
|---|
| TBC | FINAL |
⚽ UEFA (Europa League)
Traffic sources (GEOs): Spain, Italy, Portugal, France, The United Kingdom, Germany, Nigeria, South Africa, Ghana, Turkey, Viet Nam
| MAY 5, 2022 |
|---|
| Eintracht Frankfurt – West Ham United Rangers – RB Leipzig |
| MAY 18, 2022 |
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| FINAL |
🎾 Tennis
Traffic sources (GEOs): The U.K., Spain, Italy, France, Germany, Portugal, Austria, Switzerland, Hungary, Greece, the U.S.
| MAY 1, 2022 |
|---|
| Madrid Open |
| MAY 8, 2022 |
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| Internazionali BNL d’Italia |
| MAY 9, 2022 |
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| Internazionali BNL d’Italia |
| MAY 15, 2022 |
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| Geneva Open Lyon Open GP SAR La Princesse Lalla Meryem Internationaux de Strasbourg Cologne Open |
| MAY 16, 2022 |
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| Roland Garros, Qualification ATP Roland Garros, Qualification WTA |
| MAY 22, 2022 |
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| Roland Garros ATP Roland Garros WTA |
| MAY 25, 2022 |
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| Roland Garros Mixed Doubles |
⚽ Premier League (only top-traffic matches listed)
Traffic sources (GEOs): The U.K., Spain, Italy, Germany, Austria, Switzerland, Argentina, Mexico, Brazil, Ghana, Nigeria, South Africa, Portugal
| MAY 2, 2022 |
|---|
| Manchester United – Brentford |
| MAY 7, 2022 |
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| Liverpool – Tottenham Hotspur |
| MAY 8, 2022 |
|---|
| Arsenal – Leeds United Manchester City – Newcastle United |
| MAY 12, 2022 |
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| Tottenham Hotspur – Arsenal |
| MAY 15, 2022 |
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| West Ham United – Manchester City |
| MAY 16, 2022 |
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| Newcastle United – Arsenal |
| MAY 17, 2022 |
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| Southampton – Liverpool |
| MAY 19, 2022 |
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| Chelsea – Leicester City |
| MAY 22, 2022 |
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| Crystal Palace – Manchester United Liverpool – Wolverhampton Wanderers |
| APR 30, 2022 |
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| Newcastle United – Liverpool |
⚽ LaLiga (only top-traffic matches listed)
Traffic sources (GEOs): Spain, Italy, Germany, Austria, Switzerland, Argentina, Mexico, Brazil, Ghana, Nigeria, South Africa, Portugal
| MAY 7, 2022 |
|---|
| Athletic Bilbao – Valencia Real Betis – Barcelona |
| MAY 8, 2022 |
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| Atlético Madrid – Real Madrid |
| MAY 10 2022 |
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| Barcelona – Celta Vigo |
| MAY 11 2022 |
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| Elche – Atlético Madrid |
| MAY 12, 2022 |
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| Real Madrid – Levante |
| MAY 15, 2022 |
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| Espanyol – Valencia Getafe – Barcelona |
| MAY 22, 2022 |
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| Barcelona – Villarreal Real Madrid – Real Betis |
⚽ Bundesliga (only top-traffic matches listed)
Traffic sources (GEOs): Germany, Austria, Switzerland, Argentina, Mexico, Brazil, Ghana, Nigeria, South Africa
| MAY 2, 2022 |
|---|
| Borussia Mönchengladbach – RB Leipzig |
| MAY 7, 2022 |
|---|
| SpVgg Greuther Fürth – Borussia Dortmund |
| MAY 8, 2022 |
|---|
| Bayern Munich – VfB Stuttgart |
| MAY 14, 2022 |
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| Bayer 04 Leverkusen – SC Freiburg Arminia Bielefeld – RB Leipzig |
⚽ Serie A (only top-traffic matches listed)
Traffic sources (GEOs): Italy, France, Germany, Switzerland, Austria, Argentina, Mexico, Brazil, Ghana, Nigeria
| MAY 2, 2022 |
|---|
| Atalanta – Salernitana |
| MAY 6, 2022 |
|---|
| Inter Milan – Empoli Genoa – Juventus |
| MAY 7, 2022 |
|---|
| Torino – Napoli |
| MAY 8, 2022 |
|---|
| Hellas Verona – AC Milan |
| MAY 15, 2022 |
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| AC Milan – Atalanta |
| MAY 16, 2022 |
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| Juventus – Lazio |
| MAY 22, 2022 |
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| Inter Milan – Sampdoria Lazio – Hellas Verona Torino – Roma |
⚽ Ligue 1 FR (only top-traffic matches listed)
Traffic sources (GEOs): Italy, France, Spain, Germany, Switzerland, Austria, Argentina, Mexico, Brazil, Ghana, Nigeria, South Africa, Portugal
| MAY 8, 2022 |
|---|
| Metz – Lyon Paris Saint Germain – Troyes |
| MAY 14, 2022 |
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| Montpellier – Paris Saint Germain Nice – Lille Strasbourg – Clermont |
| APR 17, 2022 |
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| Lyon – Bordeaux Paris Saint Germain – Marseille |
🏒 Ice Hockey World Championship (2022 IIHF World Championship)
Traffic sources (GEOs): USA, Canada, Norway, Finland, Sweden, Denmark, Italy, France, the U.K., Lithuania, Slovakia, Czechia, Hungary, Germany, Austria, Switzerland
| MAY 13, 2022 Preliminary Round |
|---|
| Group A, Game 1 FRA vs SVK Group B, Game 2 USA vs LAT Group A, Game 3 GER vs CAN Group B, Game 4 FIN vs NOR |
| MAY 14, 2022 Preliminary Round |
|---|
| Group A, Game 5 DEN vs KAZ Group B, Game 6 SWE vs AUT Group A, Game 7 SUI vs ITA Group B, Game 8 CZE vs GBR Group A, Game 9 SVK vs GER Group B, Game 10 LAT vs FIN |
| MAY 15, 2022 Preliminary Round |
|---|
| Group A, Game 11 ITA vs CAN Group B, Game 12 NOR vs GBR Group A, Game 13 FRA vs KAZ Group B, Game 14 AUT vs USA Group A, Game 15 DEN vs SUI Group B, Game 16 CZE vs SWE |
| MAY 16, 2022 Preliminary Round |
|---|
| Group A, Game 17 SVK vs CAN Group B, Game 18 LAT vs NOR Group A, Game 19 FRA vs GER Group B, Game 20 FIN vs USA |
| MAY 17, 2022 Preliminary Round |
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| Group A, Game 21 ITA vs DEN Group B, Game 22 CZE vs AUT Group A, Game 23 SUI vs KAZ Group B, Game 24 SWE vs GBR |
| MAY 18, 2022 Preliminary Round |
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| Group A, Game 25 FRA vs ITA Group B, Game 26 NOR vs AUT Group A, Game 27 SUI vs SVK Group B, Game 28 FIN vs SWE |
| MAY 19, 2022 Preliminary Round |
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| Group A, Game 29 GER vs DEN Group B, Game 30 GBR vs USA Group A, Game 31 CAN vs KAZ Group B, Game 32 CZE vs LAT |
| MAY 20, 2022 Preliminary Round |
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| Group A, Game 33 GER vs ITA Group B, Game 34 GBR vs FIN Group A, Game 35 KAZ vs SVK Group B, Game 36 LAT vs AUT |
| MAY 21, 2022 Preliminary Round |
|---|
| Group A, Game 37 DEN vs FRA Group B, Game 38 USA vs SWE Group A, Game 39 CAN vs SUI Group B, Game 40 AUT vs FIN Group A, Game 41 ITA vs SVK Group B, Game 42 NOR vs CZE |
| MAY 22, 2022 Preliminary Round |
|---|
| Group A, Game 43 KAZ vs GER Group B, Game 44 GBR vs LAT Group A, Game 45 SUI vs FRA Group B, Game 46 SWE vs NOR |
| MAY 23, 2022 Preliminary Round |
|---|
| Group A, Game 47 KAZ vs ITA Group B, Game 48 USA vs CZE Group A, Game 49 CAN vs DEN Group B, Game 50 AUT vs GBR |
| MAY 24, 2022 Preliminary Round |
|---|
| Group A, Game 51 GER vs SUI Group B, Game 52 SWE vs LAT Group A, Game 53 SVK vs DEN Group B, Game 54 USA vs NOR Group A, Game 55 CAN vs FRA Group B, Game 56FIN vs CZ |
| MAY 26, 2022 Quarterfinals |
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| GAMES 57, 58, 59, 60 |
| MAY 28, 2022 Semifinals |
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| GAMES 61, 62 |
| MAY 29, 2022 FINAL |
|---|
| Bronze Medal Game, Game 63 Gold Medal Game, Game 64 |
Which ad formats send loads of traffic for sports betting offers
First comes the battle-tested Popunder. It suits perfectly both pro marketers and beginners. Traffic volumes are always impressive (over 2.2B impressions weekly on Adsterra Popunder), and you can get tons of impressions at affordable price despite the hot season.
A dark horse that seems to win all recent races is the Social Bar ad format. It takes the best from In-Page Push (comes with the format) and display ads. With over 1.7B impressions weekly and built-in template creatives, it ramps up CTRs and conversions. Creatives can be designed in seconds.
Pro tips for promoting sports betting offers
Remember about the restrictions for the US campaigns and apply to your manager for city targeting. We will set it up for your offer easily!
Pricing
CPM pricing is your top choice when launching on the SSP (self-serve platform). It’s cost-effective, allowing to embrace huge amounts of traffic and find golden nuggets.
Popunder traffic
Popunders are better to start with as they traditionally send the most abundant traffic. Remember to use pre-landers, they spice up conversions!
With pop traffic, your winning tactics will base on these hacks:
- keep an eye on the user activity peak hours; you can set a time range for the most ROI-boosting frames;
- save money with daily budget limits;
- ask your manager to distribute traffic equally within the peak hours;
- it is better not to limit the frequency in the beginning so to get more traffic and accurately optimize bids later on;
- remember to ask Adsterra managers for GEO-specific blacklists and whitelists; they can save you some hundred dollars, you know 😎
Social Bar (In-Page Push) traffic
For long-run campaigns, pick the Social Bar format. This gem has proved to convert hugely, especially when you use its new Custom Widget creatives’ templates.
You can test up to 15 Social Bar creatives to select the most powerful ones, so don’t omit A/B tests.
Look if there are “free bets” and “promo codes” in the offers and use them.
To wrap up
Are you ready to make the most of sports betting offers? Then, your choice is Adsterra traffic. It will get your campaigns fully packed with quality ad views, leads and deals!
