A successful blog can bring its owner hundreds of thousands of dollars. Everyone can do it if they take a business approach and learn from the successes and failures of others. Of course, the first step is to start a blog. After that, you’ll need to build an audience.
But all in all, your goals will mostly determine how much money you can make from your blog and how hard you have to work. You can build a thriving business that generates revenue in the same way that a tech startup does, or you can simply earn an extra $1,000 on top of your monthly job salary.
If you’ve picked a blog niche, this article will teach you how to finally make money by blogging.
Table of Contents
- 8 steps to a profitable blogging
- 1. Choose a “balanced” blogging niche
- 2. Build a strong online presence
- 3. Build credibility in your niche
- 4. Choose a traffic source (organic search or social media)
- 5. Create quality content
- 6. Build relationships with readers and bloggers
- 7. Grow your email list
- 8. Build your backlink profile
- Best ways to monetize your blog in 2022
- 1. Affiliate marketing
- 2. Monetize your blog with ads and get paid for ad views, clicks, or conversions
- 3. Sell private ads
- 4. Sell digital products
- 5. Selling freelance services
- 6. Donations
- 7. Sell memberships to exclusive content
- How much money can you make blogging?
- How to make money blogging FAQ
- Q: Can you make a living from blogging?
- Q: How do beginner bloggers make money?
8 steps to a profitable blogging
1. Choose a “balanced” blogging niche
Profit does not always equal passion or expertise. Creating premium content on topics that few people are interested in will earn you their respect instead of money.
If you’re wondering which blogging niches generate the most revenue, check out our article on how much money websites make from advertising. The general rule is to strike a balance between speed, quality/value, and profit.
What does it mean? You should be able to produce non-generic, valuable content quickly and consistently. Your content must reach a large number of readers and be enough to bring you new visitors regularly.
Movies, News, Sports, Games, Entertainment…These are only a bunch of niches where Adsterra publishers grow their ad revenues. Join and become one of the happiest moneymakers!
2. Build a strong online presence
A brand or company’s online presence is measured by how easily it can be found on the internet. It is essential for establishing your brand’s reputation, expanding brand awareness, and increasing the visibility of your products and services when users search for related keywords.
Here’s a short list of things to do to build your presence online.
- Create an email list.
- Optimize your website with SEO best practices.
- Create valuable content.
- Adopt new social platforms and drive free social traffic to your blog.
- Build a presence on social media.
- Create landing pages for different audiences.
- Create content that reflects your brand’s personality.
- Experiment with online advertising.
- Try influencer marketing.
- Automate your business workflow.
3. Build credibility in your niche
Whether you are a public figure, an office worker, or a freelancer starting a small business from home, credibility is vital to your career. For example, if you want to start a cryptocurrency blog, you’ll have to publish interesting and relevant articles about the cryptocurrency market. And people will visit your website from search engines or social media to read your content. The more you publish and promote your content, the more traffic and popularity you get.
Over time, you’ll become a well-known figure in the crypto space and a source of logical, well-written cryptocurrency content. Businesses and other bloggers may approach you about co-authoring and writing affiliate articles once you’ve established your credibility. You could charge a fee to speak at conferences or in online forums.
Assume you’ve already begun with a few topics in your niche. In that case, you can continuously optimize your content and focus on the reader. Managing a blog takes a lot of time and effort, but it will pay off in the end.
4. Choose a traffic source (organic search or social media)
So, how do you capitalize on them? If you write about pets, parenting, self-improvement, movies, and so on, you should concentrate on Facebook. Why? These types of topics are difficult to rank for in organic search results. However, you can find an audience for them on Facebook (starting with your friends and family).
Assume you write about topics that people actively seek out on Google, such as product reviews, how-to guides, and specific questions they would ask an expert. In that case, focus on SEO.
5. Create quality content
A blog that no one reads cannot be profitable. After all, your audience earns money for you when they click on your site’s ads or buy products you recommend via affiliate links. Always put your readers’ needs first. What kind of content are they looking for? Is there a content angle that no one else is covering? Is your website’s content search engine friendly?
In your blog posts, avoid repeating other people’s talking points. Introduce a new angle to the topic you’re writing about.
6. Build relationships with readers and bloggers
7. Grow your email list
The size of a blog’s email list indicates how much revenue you can rake in. The general rule is that you can expect to make a minimum of $1 per subscriber per month. So if you have 1000 email subscribers, you can earn up to $1,000 per month.
Emails help retain your monthly views by refunneling readers to your new blog posts. Growing your email list is a priority, and there are several ways you can go about that.
Use pop-ups that ask for a user’s email in exchange for more exciting information, deals, and updates. For better conversion rates, this pop-up should appear as the visitor scrolls toward the end of the article. You can also put an email subscription field in your website’s footer.
8. Build your backlink profile
With link-building, you’ll also be reaching out to similar blogs to create new connections. Outreach involves cultivating relationships to publish guest posts on authoritative sites in your niche. These posts will give your blog a higher Domain Authority (DA) via backlinks, which is still the best way to improve your organic search ranking.
Once you’ve compiled a list of 50-100 potential contacts (similar blogs) and it’s time to begin your email outreach.
Ask if they’d like to participate in mutual link-building using a format like this:
“We write ten guest posts per month and would be happy to link to your website in our content. We’d also love to contribute to your blog and can pitch some topic ideas that your audience will enjoy.”
When your contact responds to your email and is interested in a guest post, you must pitch the ideal topic. Here are four main criteria for pitching a guest post:
- Your content topic has not been posted on their website. You can check if your topic idea exists on your contact’s blog by searching site:blog.com topic on Google.
- Your topic and target keywords have SEO value. Use Ahrefs site explorer to see which organic keywords they’re missing out on.
- The topic corresponds to your area of expertise. You should write intelligently about the subject and use guest blogging to increase your influence in your niche.
- The topic is relevant to the audience’s interests. Analyze their editorial guidelines, observe how they write their blog posts, and try to match the style guide.
Best ways to monetize your blog in 2022
1. Affiliate marketing
Affiliate marketing is the system of earning money for marketing or promoting another person’s or company’s products in your content. You (the affiliate) search for products you enjoy, write an article about them, and then earn profits from each sale through your link.
Let’s break affiliate marketing down into several steps:
- An advertiser or company has a product/service they want to sell.
- You reach out to them, or they reach out to you to discuss an affiliate partnership.
- The advertiser/company agrees to pay you a commission on each product sold if the buyer came from your website.
- The advertiser gives you a unique link that tracks your affiliate code—letting them know a buyer purchased through your link.
- You can include your affiliate link on your website through banner ads or in articles related to that product.
- When a user clicks on your affiliate link and purchases the product you recommended, you earn a commission.
You can fully take advantage of affiliate marketing through affiliate programs like Amazon Affiliates, from CPA networks or form private partnerships with advertisers and businesses with an affiliate program.
It all sounds exciting, but before jumping into affiliate marketing, you must understand your audience’s willingness to buy. Don’t waste valuable time and resources on promoting products that don’t align with your audience’s interests. For example, a tech blog promoting diapers and baby toys or a fitness blog promoting casinos is terrible for business.
Understanding your readers’ demographics can help you know what products they could be interested in. In other words, affiliate programs provide market research. You learn what your target audience wants to buy and also make money from your blog.
2. Monetize your blog with ads and get paid for ad views, clicks, or conversions
Affiliate marketing takes much longer, and your revenue here depends on how much sales your affiliate link generates via sales. On the other hand, placing ad codes on your website is much faster, and you can earn per ad impressions, clicks, and target actions.
Basically, advertisers decide how valuable your traffic is and set the CPM rate, or the price they’re ready to pay for 1,000 impressions. Unlike affiliate links, display ads return you money when users watch ads, click them, or perform some other actions.
For example, if a blogger sees a $3.00 CPM rate in the stats dashboard, that means advertisers pay $3.00 for every 1,000 impressions of their ads. Advertisers take into account lots of factors when deciding on the CPM rate.
With Adsterra, you get honest CPM rates showing ads in different formats: Popunder, Social Bar, Native Ads, Banners, and more.
3. Sell private ads
When your blog has enough organic traffic and an impressive engagement rate, advertisers may approach you and ask to place their ads on your website. In this case, you can set your ad rates, bypass the middlemen (ad networks) and make more money from ads.
You can sell private advertisements in the form of CPC banners, buttons, or affiliate links. You can also charge a one-time fee for a link in your posts or earn money by writing sponsored posts where you discuss or review the advertiser’s product or service (without the need for affiliate links). If you host banner ads, you could charge the advertiser monthly.
4. Sell digital products
When you believe that your blog is a reliable and valuable revenue source, you can then create a digital product that relates to your audience’s interests.
Here’re the most popular options for this approach:
Ebooks and Workbooks
After blogging around the same topic for a couple of years and having grown your devoted audience, you’re more likely to be considered an expert in this field. Based on your success, you can create a guide or any other valuable material that matches the interest of your audience and offers teaching on subjects or skills they are ready to pay for.
The only difference between an ebook and a workbook is that the latter includes more practical tasks for users to interact with.
Paid subscriptions to your blog
To be successful with a paid subscription blog, you must provide high-quality content that readers value more than the price you’re charging. It is also beneficial to have an established following in order to market your subscription service.
Once you’ve built a following and are producing high-quality niche-specific content, you can charge a monthly fee for premium blog posts in a subscribers-only area of your site.
5. Selling freelance services
Freelancing is time and labor-intensive but also a very lucrative source of income. If you’re excellent at something like website design, you can use your blog as a lead mechanism to get clients. In this case, you don’t need 10,000 readers per month or run click-bait ads.
Freelancing is so profitable that even successful bloggers like Neil Patel run a freelance business alongside blogging.
So if you’re a freelance writer, SEO expert, designer, programmer, or you can provide a digital service, you might want to consider this freelancing from day one. You have to embed a contact form on your blog posts so potential clients can reach out to you.
Donation is a new method of making money from your content. You may have noticed a Buy Me a Coffee—PayPal Donation WordPress Plugin on some blogs lately. It’s an ingenious idea that allows your readers to make a PayPal donation at the end of each post. The developers behind the plugin propose that asking people to donate money for a specific reason increases donations by 200%.
Donations are an exciting concept that seems to be working to some extent for those trying it.
Asking for donations can work for bloggers if:
- They have a loyal audience. The more dedicated your readers are, the more likely they will be willing to donate to you (big or small).
- They create high-value content. Bloggers who make in-depth, valuable, and engaging content are more likely to receive tips as a reward for satisfying their readers.
- They have a large audience. A certain percentage of readers will always respond to a request for donations. As a result, a larger audience will undoubtedly result in many people responding to your invitation to donate.
- They don’t monetize in other ways. Readers are more likely to donate if they don’t think you’re already making a lot of money from your blog through ads and affiliate programs.
7. Sell memberships to exclusive content
Another way to make money is to sell memberships to restricted areas of your website. A career blog, for example, might charge $15 monthly to readers to gain access to their job board. You can sell memberships to a startup business blog’s forums, where people can get personalized advice about their business.
The key point here is that your exclusive or premium membership must be more valuable than whatever your visitors can get for free elsewhere.
How much money can you make blogging?
Bloggers make money in a variety of ways. Successful bloggers can earn well into the seven figures per year, whereas unsuccessful bloggers may earn nothing at all.
So if you’ve picked a niche for your blog, written your content, and created a timeline for blog monetization. Here’s what else you can do:
- You might want to publish five-pillar blog posts. Pillar posts are long, detailed articles that are useful, actionable, well-written, and engaging. They’re filled with relevant images to support the points you’re making in the text.
- Fill in essential web pages like your About Page, Start Here Page, Contact Page, Consulting Page, Resources Page, Email Opt-In Page, etc.
- Set up email marketing software with opt-ins in your sidebar, blog posts, and pop-ups.
- Hire a content writer or freelancer to assist with your guest postings for backlinks.
How to make money blogging FAQ
Q: Can you make a living from blogging?
Q: How do beginner bloggers make money?
A: It may take some time to begin earning an income. It would help if you offered freelancing services in the early stages to earn a higher income in exchange for your time. Because traffic is low at first, converting your visitors into clients with a higher-priced offer makes the most sense.
You can then add affiliate links, digital products, and ads to your blog once you have a steady flow of income and traffic to your website.
You can increase the revenue potential of your blog by selecting the appropriate niche based on market factors. You can also improve your backlink acquisition and Domain Authority by expanding your content strategy, conducting SEO on-site audits, and outsourcing portions of your guest posting process. Finally, if you implement proper blog monetization strategies from the beginning, you can make a lot of money as a blogger in 5 months rather than years.
Blogging is not necessarily the only way to monetize your skills and content. Adsterra works with many successful entrepreneurs who do not blog but successfully monetize their services. This includes book and music catalogs, retail aggregators, and other valuable web services.