Home Guides and Tutorials Sell Popunder Traffic Like a Pro: Your Guide to Popunder monetization in 2022

Sell Popunder Traffic Like a Pro: Your Guide to Popunder monetization in 2022

by Adsterra Team
Adsterra Popunder guide

All guides to Popunder monetization start the same: pop ads definition, a brief history, pops’ advantages, etc. We don’t think it’s something you need right now. So let’s boil down all unnecessary or extra facts and move straight to the gist: how every publisher can make money with Popunders. To make this guide 100% helpful, we asked (again) our expert, Victoria, from Publishers Support, to answer the most frequent questions and concerns. Well, let’s dive in!

Here we’re using one term, “Popunder.” You may also know this ad format as “clickunder” or “on-click pop ads.” We’re not discussing pop-up advertising as it is quite aggressive and brings poorer results. If you’re interested in this type of widget, you should try our super-profitable alternative Interstitial format (available on request on your publisher’s account).

How much do publishers make with Popunders?

Let’s start with the most dramatic issue — the revenue. How much can you earn by placing Popunder codes on your website

The answer is straightforward — a lot. Popunders remain the most demanded ads among advertisers. They still attract the most high-paying verticals and offers like eShops, Sweepstakes, Gambling, Dating.

As you can see from the payment-proof screenshot below, some publishers thrive with Popunders.

The payouts above are more than impressive — $3,800 in 5 days. But we need to highlight that payouts differ depending on multiple factors, and learning them may help avoid the saddest monetization mistakes. Now we move on to outlining those factors.

To Contents ↑

Factors that affect your CPM and payouts for Popunder ads

Traffic is a live substance, and it only gets highly paid when meets the advertisers’ requirements. What are they? Here are several factors you should keep in mind while growing organic and paid traffic.

The country you stream traffic from

If you can manage your traffic flow, you’re the winner. You have probably heard that Tier-1 traffic gets better CPMs:

  • The United States (USA);
  • Canada (CA);
  • The United Kingdom (GB);
  • Australia (AU).

The COVID-19 pandemic is reshaping markets worldwide. More and more users have started shopping online. With mobile Internet speed showing explosive growth, some countries are now becoming top online consumers. South Africa (ZA) and Kenya (KE) are among them.

Trends are everything in website monetization, and nobody can predict which traffic will be on top tomorrow. Nobody except Adsterra 😉 You can ask your manager about trending GEOs and boost this traffic type to gain larger profits.

To Contents ↑


Here you have very little to manage – only to stay prepared to offer a great number of impressions when the sales or holiday season comes: Black Friday, Cyber Monday, Christmas and New Year celebration, local holidays, and sales.

Device and traffic type

Mobile traffic is getting more expensive, and many advertisers are ready to pay for it. If you can stream traffic from a specific mobile operator, advertisers will definitely keep you in their whitelists.

Target actions

You get paid for ad impressions, but every advertiser needs something more than just an ad view. They look for purchases and orders. The more your users complete those actions, the more you will be paid.

The share of new/loyal users

Advertisers are willing to pay for quality traffic, but only if it is refreshing continuously. It is excellent if the share of new users is ~30% or more. 

Audience profile or website niche

For instance, since 2020, traffic from social networks (esp. Facebook) has doubled. Publishers who own streaming platforms have also been earning a lot these days. Some of the most profitable niches: streaming, movies and TV series, anime, niche or XXX traffic, new aggregators, torrents.

Popunder frequency

Ad frequency is a decisive factor that can make your CPM soar or drop. Publishers who monetize websites with Adsterra can experiment with ad frequency to reach more significant revenues.

Frequency Сapping is the number of Popunders you display for each unique visitor within 24 hours. For instance, with 1/24 frequency, each unique user will only see one Popunder in 24 hours.

Let’s discuss it a little more in detail.

How to increase revenue by changing Popunder frequency?

Let’s say you’re sending us 100,000 unique users and want to display Popunders not more than 1 time per 24 hours. We have 3 advertisers that want to get your traffic: their bids are $2, $1.5, and $1. Adsterra will connect you to the highest-paying one, and you will get $200 revenue with the CPM of $2.

Another example with 3/24 frequency. This time you will get paid by all three advertisers because each user is now able to see 3 Popunders within 24 hours. Your revenue will grow up to $360. However, your CPM will be lower, $1.63. Therefore, the CPM rate is not ultimately equal to the income.

Adsterra offers you a default setting of 4 Popunders in 2 hours with 10 seconds delay between them. For the majority of websites, it is the ideally balanced frequency that doesn’t annoy users.

You can ask to change it by asking our Support team in the live chat. We’re online 24/7 for you 🙂

To Contents ↑

What CPM can publishers get with Adsterra Popunders?

On Adsterra, publishers make money with a dynamic CPM rate. It is calculated and updated automatically and depends on advertisers who place CPA and CPM bids. How does it work?

First, our algorithms assess how many conversions your traffic can bring (the cost-per-action or the CPA pricing). A conversion means an action: a sign-up, an opt-in, an order, a subscription, a purchase. If users from your website complete many actions, we send you more CPA campaigns, and you get significantly higher payouts. If not, we add more CPM-based campaigns when advertisers pay only for ad impressions. And again, if you stream quality impressions, your CPM will be solid.

Popunder CPM up to $95? You heard right!
If you keep up with traffic trends, you can catch a big fish. Each week Adsterra shares the list of CPM-boosting GEOs for Popunder traffic. Don’t miss them out and join our Facebook and Instagram community.

GEOs with high CPM for publishers

To Contents ↑

Which websites should use Popunders for monetization?

Popunders don’t require any ad space, so they’re friendly to your website design and structure. They open in a new tab or browser window, not blocking or overlapping the current content. That’s why we can assure you that pop ads fit almost any website.

Top website niches and categories for Popunders

  • News
  • Streaming
  • Torrents
  • Online tools
  • Movies and music
  • File converters
  • Anime and games
  • Downloads

Some website niches are sensitive to ads, and we recommend testing any advertising format before running it full blast. Those niches are yoga and wellness, religion, parenthood, any paid content (available on subscription).

More website-friendly and CPM-boosting formats
To Contents ↑

How to place Popunder ads on a website and start earning?

You can place Adsterra Popunder on any website, even if it is a one-page web service. Let us walk you through the main steps so that you could start making money today.

First, you will need to request the Popunder code and add it to your web page according to our instructions. Let’s get it done!

Step 1. Request Adsterra Popunder code / script

You can apply for a Popunder code if you’re a registered publisher.

  1. From your account, navigate to the Websites page. Click ADD NEW WEBSITE.
  2. In a new window, fill out all necessary fields and pick Popunder in the Available Ad Unit.
  3. Click ADD.
  4. Now, we will need a couple of minutes to verify and approve your website. The next step is to get and copy your Popunder script.

Explore all Adsterra moneymaking capacities. Add your website or mobile app/APK today to start getting passive income!

To Contents ↑

Step 2. Get Adsterra Popunder ad code / script

  1. On your Websites page, you can check whether your website and Popunder code have been approved. If you see the status Approved, click All codes — Get code. And then copy the code.
  1. There is one more way you can get the code. Check your inbox and find our email (subject: Adsterra Network — Your domains were approved). Follow the link to copy the script.
To Contents ↑

Step 3. Put Popunder on your website and get paid

Now you’ve got a Popunder script copied to the clipboard. It’s time to find out where to place it. There are too many website building platforms to describe the ad code installation on each of them. But usually, the flow is the same…and pretty easy-to-run.

Put a Popunder code on static HTML pages

If you don’t have any CMS to edit the website source code, you will have to open the HTML view and paste the code before the closing “</head>” tag. Popunders are the only ads that must be placed between the two “<head>” tags.

To Contents ↑

Place Adsterra Popunder to a WordPress website with Theme Editor

On a WordPress-based website, you will also need to place the code in the “<HEAD>” section. The easiest way to find it is to edit your WP theme. Let’s see how you can do it.

  1. From your Admin panel, click Appearance, and select Theme Editor.
  2. On the Theme Editor page, you need to find the Theme element to paste your Adsterra Popunder code. All elements are listed in the Theme Files field.
  3. For placing a Popunder code, choose the element that contains the “<HEAD>” tag. Usually, it is the Theme Header file. Open it and paste the code snippet before the closing “</HEAD>” tag.

An alternative and more safe way to open the header part of the website is with theme customization. Look if this option is available. Click Appearance → Customize. In the list of theme elements, find one that contains the words “header.” There must be an option to add a custom code inside the “<HEAD>” tag. But we recommend you read your theme’s provider documentation first.

To Contents ↑

Add Popunder code using a WordPress plugin

Sometimes, it is much easier to use a WP plugin to seamlessly add any code to the website’s header and footer. One of those is Headers and Footers.

To activate it, you need to navigate to the Plugins tab and click Add new. Type in the name of the plugin we recommend or find an alternative. Then, click Install now and Activate after the installation is finished.

The plugin will appear in your Settings tab. Click on it and choose your plugin to simply paste the Popunder code.

Add Popunder code using a WordPress plugin

Blogspot or Blogger is a free platform for running blogs, and many publishers use it to monetize traffic. To put an Adsterra Popunder here, you will need to find the header part. It is better to use the visual editor tool.

  1. Navigate to Layout and click Add a gadget.
  2. Select HTML/JavaScript gadget from the list and the Edit icon.
  3. Paste the code snippet into the Content field and click Save. Make sure the gadget you chose is in the Header part. You can drag and drop gadgets between various parts of the layout.

Ending up this section, we would like to highlight that hundreds of insights and answers are waiting for you in the Adsterra Helpcenter. Here you will find the recommendations for choosing the suitable ad unit, or learn how to put ads with Elementor. If you’re using CloudFlare, Adsterra Popunder ads may not work on Chrome and other browsers: we have a ready-to-use solution to that.

To Contents ↑

How to combine Popunder ads with other formats for better monetization?

Popunders are a pretty straightforward ad type, so could you use any additional advertising codes, or will it be too much?
Actually, you could and should! But mind the website niche and format while combining ads.
Our recommendations will be:

  1. For news websites, it is better to place pop ads along with native banners.
  2. On service websites (converters, shorteners, torrents), you can use Social bar, pops, and banners.
  3. On blogs and educational websites, it is better to start with native ads. As for Popunders, test them first, and if your readership reacts benevolently, you’re free to go ahead!
  4. On streaming platforms, mix Popunders with banner ads (exclude ads with sound) and VAST formats.
To Contents ↑


Regardless of your traffic volume, Popunder monetization strategy is something you can start developing right now. It’s true that the more users attend the website, the higher your CPM is, but remember that we consider the quality of traffic. So take your chance and join Adsterra as a publisher. Our managers will assist in choosing the best ad format that matches your niche and prompts many views.

Related Posts