Home Guides and Tutorials Quick publisher’s manual to ad formats

Quick publisher’s manual to ad formats

by Olly V
Adsterra Ad Formats For Publishers

A Quick Guide To Adsterra Ad Formats For Publishers

Being the flagship ad network, Adsterra offers webmasters and website owners all-star ad formats to monetize their desktop and mobile inventory. Our publishers make money on popunders, display and native banners ads, profit from web push and in-page push formats (Social Bar). Those who don’t have a reputable multi-page website with great Alexa ranks use our instant monetization Direct Link tool. In this guide, we swiftly overview all of the Adsterra’s hit ad formats for publishers stating each unit’s pros and cons.

Choose those ad units that will fit your inventory and please your audience!


🤔 What is: a full-page layout appearing in a tab behind the main browser window.

👍 Great for: websites with a sensitive audience and video content. Popunder doesn’t interrupt users’ onsite experience: your visitors will see it only after closing the tab with your site. It’s also one of the most profitable ad formats, so adding it to your strategy would do you good.

⛔️ Don’t: use more than three popunders in a row — users lose their patience and interest quite quickly. Too many pops on site is rather a disadvantage than a source of benefit.


🤔 What is

This format is exclusively available at Adsterra. It contains various types of ads that interact with users: chats, surveys, countdowns, etc. The closest competitor is the in-page push format, but Social Bar is much more. While being interactive and fully customizable, ads don’t interrupt users and don’t intrude into your website design. Learn how to monetize with Social Bar in our guide for publishers.

👍 Great for:

  • monetization iOS users. Social Bar is ultra-friendly and run on all OS, desktop and mobile;
  • generating massive clicks and raising CPM rates as a consequence;
  • attracting more advertisers from Tier 1 and Tier 2;
  • bypassing AdBlock, as Social Bar’s ads are Google-friendly.

⛔️ Don’t: use more than one Social Bar’s code on your website. When overused, it might look flashy on the web page.


🤔 What is: a clickable message with text and (sometimes) image sent by the user’s browser.

👍 Great for: any kind of site since this is a natural part of our daily web experience, perfectly mixed with regular feed. Notably, web push notifications can make a superior profit on entertainment and shopping websites.

⛔️ Don’t:

  • set a high frequency for a subscription window to be shown;
  • avoid catching users off guard with a subscription request right on the first minute he/she visits.

💡 Let your potential subscribers evaluate your website content and form a willing to subscribe. Another great way to convert users into a subscription may be by using an engaging subscription window, so turn on your imagination or ask for the manager’s advice.


🤔 What is: usually a block of images with the text which completely blends with site content and at the same time matches user’s interests.

👍 Great for: websites with a sensitive audience and great, unique content — this ad format doesn’t look like an ad and is well-targeted.

⛔️ Don’t: make the ad slot oversized compared to other parts of your site to keep it genuinely native. To make you feel on firm ground with placing native banners, check our free step-by-step guide (it’s also available inside your dashboard, next to native banner code.


🤔 What is: an image with/without the text appearing in specific areas of a site, the oldest of all ad formats.

👍 Great for: publishers who are looking for some passive income from ads and don’t really want to dig into ad engagement.

⛔️ Don’t: overload your site with too many display banner slots unless you want your website to look like a vintage pinboard 🙂


🤔 What is: a short promotional video shown in the player before the video content itself.

👍 Great for: monetization of sites with video content — even if it’s only one video per the whole site! Users retain the advertising message from video way better than from image or text.

⛔️ Don’t: hesitate to ask your manager to check if you set the code correctly, especially if it’s your very first Adsterra video ad unit. 


🤔 What is.

The easiest-to-use ad format. Simply put, it’s an URL that you get from Adsterra and place anywhere on your website (e.g., an excerpt of a text or a button). When a user clicks on the link, our algorithm gets his/her GEO, device, connection type, preferences…and shows the most relevant ad. This guide to working with Direct Link will help you start monetizing.

👍 Great for:

  • websites that don’t have any space for ads;
  • publishers that don’t have a multi-page website;
  • publishers that work with social traffic (see our guides on Facebook, Snapchat, Pinterest, Instagram, and TikTok monetization).

⛔️ Don’t:

  • if you have already put several ad formats, avoid adding one more;
  • when your audience is too sensitive to ads within the content;
  • if you’re running a blog that covers strictly one topic like parenthood (it’ll be pretty hard to match your audience’s preferences).


As promised, we’ve kept our guide short and simple. If you feel you need more details, don’t hesitate to try all of the ad formats yourself. On the Adsterra Self-Service Platform, you can enjoy the one-minute website approval and real-time revenue control.

We care about our publishers’ business regardless of its size and traffic volume. So, you can be sure to get:

  • 15NET payouts starting from $5 (for Paxum and WebMoney)
  • +5% lifetime income with the referral program
  • 100% fill rate with offers
  • High-paying advertisers
  • Clean feed and anti-malware protection
  • Caring and expert managers always ready to help 🤗

Become a part of a publishers’ community who grow their business with a safe and reliable advertising network

Related Posts