Facebook is the world’s largest and most popular social media platform as of April 2024, with roughly 3 billion monthly active users, according to Statista. However, that poses a fair question: How to monetize a Facebook page? How to enable monetization on FB page with techniques that really earn money?
This massive platform presents tons of opportunities to make money for a business owner, content creator, affiliate marketer, or just a user. This article will explain how to get monetized on Facebook and generate revenue more effectively.
We’ll also highlight real-life examples and handy advice from our publishing Partners. Let’s get the most out of it!
What is Facebook monetization?
It’s revenue generated from the value you provide to your audience. It can be done directly or via Facebook using your own creative channels.
Facebook pages can earn you money from engaging content and loyal target audience. You can monetize either directly or through other platforms. The former requires you to meet Facebook’s Partner Monetization Policies, which include creating content, having an established presence, and residing in an eligible country.
It also greatly depends on what monetization method you pick and we will soon list them all. You can jump to this section right now, but we recommend you reading the important pre-monetization part.
To Contents ↑Why you should monetize your Facebook page?
In short, there’s no limit to what you can earn if you play your cards right. The platform accommodates a lot of monetization tools, and if you are employing only a few out of Facebook monetization’s full suite, you can do a great job of getting high earnings.
The vast platform possibilities match Facebook’s widest public reach among other global social media networks like Instagram, X/Twitter, Twitch, TikTok, YouTube, etc. But that’s not all. With a few extra tips, you can make money on Facebook with exclusive content, banner ads, sponsored content, etc., effectively diversifying revenue streams.
To Contents ↑How to prepare for Facebook monetization?
First things first, decide whether you’re going to monetize your personal account or create another one as a business page.
Adsterra publishers recommend creating a new account on any social network, not only Facebook. Here is what our partner Ruben Colón says about Snapchat monetization, but you can scale this piece of advice to any social network:
“I highly recommend creating a new account. You will probably ask why. Well, running business activities is risky. You will have to be very active and test many methods of generating organic traffic. Snapchat can consider some of them suspicious and block your account. If you are not willing to waste time on your account’s recovery, simply start with a new test one.”
Everything you post should be consistent and valuable from the point of potential profits”. We’re here to list factors that are important for monetization, so we won’t talk about growing your brand voice, catchy cover photo, or creating unique content. You can earn with less effort, actually.
- Examine trends. Your content should be catchy if not hype. Adsterra star blogger Abdu Abubakar says creating viral content demands paying attention to trends: “Find out what is trending in a particular country. For example, whenever I saw someone like an actor or actress trending, I checked why they were trending, and I searched their name on Facebook. Why so? Because it shows you all the trending keywords about that particular person.”
- Estimate your potential loyal audience. Facebook Audience Insights can help you to make a snapshot of your readership (available to those who have ad accounts).
- Prepare a content plan. Decide how often to post and adhere to it. It’s advisable to do regular posts frequently, e.g., daily, to get high engagement.
- Finally, catchy headline. Making it short is not enough. If you’re writing about, say, crimes, it should be truly sensational or at least revealing.”
You also need to create content that sets you apart from millions of other creators. Ask yourself the following questions:
- What kind of followers do I have?
- What kind of Facebook content do my followers like?
- What might push my followers away?
- What would my followers want to buy?
How to check your eligibility for monetization?
It’s very easy to check your Facebook monetization eligibility:
- Visit the Facebook Creator Studio, aka Meta Business Suite.
- Check the column on the homepage’s right-hand side and select Monetization.
- Click Overview after selecting Monetization. This section will show you what type of monetization you’re eligible for.
- Ensure your account details are correct, and click Set up Monetization. You’ll get a confirmation email showing that you’re ready to monetize.
New Facebook monetization features
Facebook has launched a new Content Monetization program. This program simplifies creators’ earnings and combines 3 monetization programs — in-stream ads (that is in-stream short ads included into active videos), Reel ads, and the Performance bonus.
Unlike previous monetization programs, which centered primarily on Facebook videos, you can now make money from videos, reels, photos, and text posts. The platform will show earnings insights from all post types in a single dashboard, making it easier to monitor your results and adjust strategies when needed.
The new Content Monetization program is currently in beta (testing phase) and will be fully rolled out in 2025. You can leverage it to make money from broader types of content. You’ll no longer need to focus only on Facebook videos. You can now monetize photo and text content directly.
Participating in the new monetization program and using other features requires adhering to the same Facebook guidelines. Some content types aren’t eligible for monetization, such as videos with embedded ads, image slideshows, and looping videos.
Meta Brand Collabs Manager is another tool to successfully monetize. It couples creators and brands and equips you with features like audience matching and creators’ customized lists.
In its turn, Ads Manager tool allows you to define your audience for enhanced ad targeting, allocate your ad budgets effectively, employ Meta Business Suite, Business Manager, Commerce Manager and more to create connection with new customers.
Facebook has also increased focus on virtual reality (VR) and augmented reality (AR) content, creating more opportunities for creators to build and monetize their target audience. You can also use WebXR to create immersive experiences and attract traffic to your page that will be monetized with ads.
To Contents ↑How does Facebook monetization work?
You must first ensure your page complies with Facebook’s Monetization Eligibility Standards. These rules are easy to follow, e.g., not uploading copyrighted content without permission or posting misleading content. Please follow Facebook community standards for content creators as well as Facebook’s partner monetization policies, and other Facebook’s policies.
After meeting the requirements, you can make money via Facebook’s monetization channels like video ads, ads embedded in your articles, fan subscriptions, and collaborating with interested brands to post branded content.
An alternative way is an effective indirect Facebook monetization option, directing traffic from your Facebook page to another website with advertisements.
To Contents ↑What is Facebook’s Professional Mode for profile monetization?
Facebook introduced something called Professional Mode for content creators based in the USA in 2021. This feature enables creators to earn money for posting Facebook Reels, which are short-form videos of under 30 seconds. Professional accounts can generate revenue based on how many people watch their Reels. They can also access detailed posts and audience insights to determine how to optimize their videos for maximum views.
10 ways to monetize a Facebook page
1. Video ads
Facebook lets you play ads in the videos you upload to your page, whether short-form or long-form. You’ll make money each time someone watches an ad or follows the suggested action from the ad. The higher your views, the higher you can earn via this method. You should create exciting and engaging videos for your audience to increase your chances of getting higher revenue.
2. Fan subscriptions
Page owners can set up subscriptions and collect monthly subscription fees from their followers to access exclusive content. Fan subscriptions give you stable and predictable earnings and connect more deeply with your audience. You can offer perks to your subscribers, such as exclusive videos or a Facebook group. This method lets you convert fans into supporters and effectively monetize Facebook.
3. Live video content
Bloggers can earn money from their live-streaming sessions and live stream videos. Viewers can buy and send Facebook Stars, a virtual good, in the comments section, and you’ll earn a cent for every Star you get. It’s a fun way to connect with your audience and for them to support you.
Because each Facebook Star represents just a cent, you’ll need many viewers to make money this way.
4. Sell products to your fans
You can create custom physical or digital products to sell to your audience. For example, if you have a popular fashion page, you can create branded apparel and market them to your fans. Because you’re already an authoritative source of fashion trends, your followers will trust you enough to buy your recommended branded products.
You can still create and promote your online store and earn money on Facebook by selling products with Facebook shop. All its features facilitate smooth buying process to accelerate conversions. Facebook Shops are integrated with Instagram, WhatsApp, Facebook Messenger, and other services related to meet new customers’ expectations.
To Contents ↑5. Offer paid courses or webinars
You can create online courses and webinars and charge money for participation. For example, if you run a popular page about website development, you can create courses teaching people how to develop websites.
The key is to build up an engaged follower base willing to pay money for your online courses or webinars. Pages with few followers aren’t suitable for this monetization option.
6. Affiliate marketing
Affiliate marketing entails promoting products in exchange for a cut of every sale referred from your page. For example, you run a popular cosmetic blog. You can select products relevant to your audience, e.g., cosmetics and makeup. With affiliate links, you’ll earn a fixed percentage of every sale referred from your page, which can add up to significant amounts. The key is advertising relevant products your audience will likely be interested in.
7. Sell tickets to online events
You can host pre-recorded or online events and charge money for attendance. For example, if you have a popular talk show page, you can host interview sessions and podcasts and charge a small fee for each event. This is a creative way to make money and build deeper relationships with your audience. Ensure you effectively promote any events that you want to sell tickets to.
Little-known ways
1. Monetize with Adsterra Direct Link
Adsterra Direct Link enables you to monetize Facebook page traffic quickly and easily. It is a URL that takes your followers to a page containing thousands of high-paying ads. Adsterra’s algorithms decide which ad to show at a particular time, and the ads link to the advertiser’s landing page or site.
There are essential rules for placing Direct Link ads, so see our guide on How To Make Money on Facebook Traffic With Direct Link first. You can sign up for Adsterra and get a Direct Link in just a few steps.
To Contents ↑2. Monetize with Adsterra Popunder Ads
Another way to monetize your social traffic is via Popunder ads. These ads appear behind the full screen of an active browser window. It’s just like a popup but hiding in a new browser window underneath the current one. The main advantage is that it’s non-intrusive, as viewers won’t see the ad until after closing their active webpage.
Follow these simple steps to place popunder ads:
- Sign up on Adsterra in a few easy steps
- Apply for an Adsterra Popunder code;
- Get the code from Adsterra;
- Place the code on your site;
After fulfilling the above steps, you’ll need to direct traffic from the Facebook page to your simple website, where visitors will see the Popunder ads, and you can start earning revenue.
To Contents ↑3. Monetize with Adsterra Social Bar
Social Bar is an innovative Adsterra ad format for desktop and mobile displays. It appears like push notifications on a webpage and tends to attract the reader’s attention. It also appears in the form of widgets, icons, or custom lead forms. Social Bar works on all types of web browsers and operating systems.
Follow these steps:
- Sign up on Adsterra in a few simple steps.
- Get the Social Bar code from Adsterra;
- Place the code on your site or landing page;
After placing the code, you’ll need to direct your audience from your Facebook page to your one-page, simple website, where visitors will interact with the ads.
To Contents ↑Case studies
There are inspiring Facebook monetization success stories and we’ll show you two examples of creators that generated revenue combining Facebook pages with Adsterra.
$2,000 per month on Facebook traffic
Our publisher, Meng Sokseny, earned over $2,000 monthly via Adsterra. He began in January and earned about $400, and three months later, his earnings topped $2,900.
Meng Sokseny runs a blog covering different content categories, including Lifestyle, Health, Mystery, etc. He targeted local traffic only from his home country. He created several Facebook fan pages and Facebook groups to promote his articles. He posted original and reposted content from other pages, adding his website links to them. He also asked friends to comment and repost his articles. This led to a spike in traffic, which he monetized via Adsterra Social Bar ads. Learn more on how you can promote your page when monetizing Facebook.
To Contents ↑Up to $100 daily on a sports blog with Adsterra ads
Waseem Afzal runs a sports blog that he monetizes with Adsterra ads. He drives traffic to his blog from social media pages, with Facebook being the number one source. He finds Facebook groups about cricket and shares relevant blog posts there. He also comments and interacts with other people’s cricket-related posts and invites them to view his blog.
Waseem Afzal makes up to $100 daily from blog traffic driven mainly by Facebook.
To Contents ↑Conclusion
There are endless ways to learn how to monetize your Facebook pages. We’ve listed the 10 most effective approaches and provided tips to help you maximize your income. We also mentioned some case studies of successful Facebook page monetization via Adsterra.
You can earn significantly more by monetizing your Facebook page using Adsterra’s Popunders, Direct Links, and Social Bar ads.
To Contents ↑How to monetize a Facebook page — FAQs
Facebook usually pays between $8.75 and $10 per 1,000 video views. Your earnings could be lower or higher depending on specific circumstances, including your viewers’ location, type of video, your audience’s age group, demographics, etc. Pages with a large following tend to command higher rates than those with a smaller following.
Different monetization methods have different requirements. These are the minimum Facebook monetization requirements in 2025. Brand collaborations require at least 1,000 followers and 15,000 post engagements or 180,000 minutes of video viewed over the past 60 days.
Subscriptions need at least 10,000 followers and 180,000 minutes watched over the past 60 days.
In-stream ads, aka Facebook ad breaks, need at least 10,000 followers and 600,000 minutes watched over the preceding 60 days.
The baseline for direct monetization is 1,000 followers and 180,000 minutes of your videos watched.
As Meta finalizes a comprehensive Facebook Content Monetization tool in 2025, which is expected to include in-stream ads, Reels, and the Performance Bonus program, Facebook monetization undergoes current changes.
Explore how to create a Facebook page for monetization according to the Facebook monetization requirements. Produce high quality content regularly and try different Facebook monetization strategies. Use the traditional and other methods we mention above to maximize monetization efforts. Be sure to learn the best real-life examples of how to monetize a Facebook page and get super results.
