Advertisers test push creatives to ensure high CTR and CR rates. We at Adsterra offer a combo plan: you can add up to 15 In-Page Push creatives and track their performance. This approach will reduce your time on tests and help allocate ad budgets more effectively. Letโs get into it right now
Please note:
Adsterra has sunsetted web push format, so today weโre outlining our advanced and high-converting alternative, In-Page Push, which you could also know as Social Bar ad unit.
Push creatives tests available on SSP
Adsterra Self-Service Platform (SSP) is a powerful solution for advertisers who want to fully manage the campaign lifecycle. Anyone can sign up and start getting premium traffic with the advertising format selected:
- Popunder
- Social Bar
- In-Page Push (comes with Social Bar)
- Interstitial (comes with Social Bar)
Why test push creatives on SSP?
To cover all of the many ways this feature can be useful to you, letโs dive into the topic a bit deeper. Here are some major advantages of rotating multiple creatives in your test campaign:
It saves your time
Letโs say you have 10 creatives that can possibly return great results. You only wait for one campaign approval, instead of creating several similar campaigns to try out these 10 creatives. You launch one campaign and you test all of your creatives within it. Furthermore, you can replace creatives in the approved campaign and restart it.
You get higher engagement
Obviously, itโs kind of boring when one same visual pops up on the screen all the time. Itโs no wonder users are usually more curious when they see new creatives, which also results in higher CTR. Moreover, you can slightly change the ad message, triggering various user patterns. In our previous post, we covered the topic of making sparkling iGaming creatives addressing various user behavior patterns.
You plan and distribute ad budgets effectively
Letโs say you want to spend $100 on testing 4 creatives. Without A/B testing in one campaign, youโd have to fund 4 campaigns, spending $25 on each of them. Also if you wanted to top up the budget of your campaigns, youโd have to do it four times.
With creative rotation you can spend $100 on one campaign and your budget is distributed between all of your creatives automatically. And if you want to top up your budget, you only have to do it once.
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Extended customization
Adsterra gives you an opportunity to add alternative visuals to one campaign. Many advertisers have benefited from this combo marketing, including Interstitial creatives in their test campaigns. The secret (which is not a secret, actually) is in our inner mechanics: we created the Social Bar ad format, which includes 20+ template creatives, and you can use them interchangeably.
But words donโt prove anything, right? Letโs start practicing!
How to test push creatives? A step-by-step guide
After you come up with an advertising offer and think over the main ad message, you can start setting up a campaign.
- Sign up as an advertiser. The next stepโif youโre intended to start advertisingโis to top up the balance, but itโs ok if you do it later. So jump forward.
- Click the CREATE CAMPAIGN button from the upper menu. Basically, to launch a test push campaign, itโs required to make the following settings:
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- Device type
- Traffic type
- Connection type
- Ad Unit & Pricing type
- Landing URL and previews
- Country & Price (aka bid or payout)
- Budget and test budget
- Campaign start parameters
For those of you getting familiar with Adsterra, our Hear of CPA has updated the ultimate guide to advertising campaign setup.ย
As you may have guessed, to test push creatives, you will need to pick the appropriate ad unit, upload visuals and enter texts. We will now focus on this aspect of campaign creation only.
Adding new creatives
From the Create campaign page, hit the NEW CREATIVE button (remember that you need to pick In-Page Push, Social Bar, or Interstitial first).
On a new popup, choose between 4 main subformats. Just select one, and next, youโll be able to choose between all of them each time youโll be adding one more creative for a test. Letโs now hit In-Page push as agreed before.
Hereโs the main window for uploading visuals and entering texts. First, jump between the In-Page Push creative skins and pick one:
- OS (such creatives will match usersโ OS UX; itโs better select them when you set OS targeting)
- Custom (enhanced push notifications designs)
- Social (creatives look like messages from social media)
- Classic (universal push creatives that fit the majority of screens)
Next, enter title and description as required and upload an image. We recommend choosing high-quality images or icons with contrasting colors and no small details or elements.
Click SAVE. Now you can repeat the same sequence of steps 14 times to pack your test campaign.
How to track push creativesโ performance?
Rotating creatives is one of the simplest ways to test ad messages and spray in more traffic when youโre scaling a campaign. The critical nuance here is tracking how each of the creatives performs.
Adsterra allows you to track creativesโ performance by adding a macros to a landing pageโs URL. Once a user clicks one of the creatives, our system will learn which one. Thatโs how the URL will look like after you paste tokens which are responsible to track advertising placements and creatives:
To check how a push creative performs, you need to match placeholders between Adsterra and your tracking platform. After you select In-Page Push, Social Bar, or Interstitial format and make all required settings, you need to set up server-to-server tracking (itโs a must for CPA marketing campaigns) orโif provided by your trackerโsimply match tokens and paste the landing URL to Adsterra (itโs a possible way for CPM/CPC campaigns).
Placeholders are strings of characters or symbols that should be replaced by the final data. So, when you match placeholders, you inform your tracker and Adsterra to exchange specific data (a banner ID, a placement ID). This data will be placed instead of a placeholder.
An example of how placeholders / tokensย are matched between Adsterra and BeMob:
Adding / removing push creatives
A/B testing and tracking of ad creatives empower you to save money on ineffective tactics and shorten the path to great conversions. Here are the main options you can use to manage items you uploaded:
- CPM, CPC, and CPA campaigns: You can stop paying for creatives that donโt convert or have the lowest CR while making loads of clicks. Put the switcher near the creative in the Inactive state to remove the creative. The option of adding and doubling creatives is unavailable.
- Only CPM and CPC campaigns: You can add new creatives, double or remove them to enhance the campaign output.
Conclusion
Underestimation of In-Page Push creatives tests lead to money waste. And vice versa, putting effort into uploading several creatives, reveal an opportunity to save and optimize budgets. Self-Serve platforms for marketers arm you with A/B testing, targeting, and optimization tools. Diversify your traffic source by joining one of the leading advertising networks with a unique Partner Care approach.
