Can You Make Money on Blogspot? Basic and Little-Known Ways to Earn Money

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Ok, can you make money on Blogspot? Yes, you can. When you earn money from Blogger (Blogspot) blog, you either monetize your website traffic or sell something. And it becomes your online business.

This guide will review the fastest way to monetize Blogspot with minimal effort. But we will also list proven methods and tactics to earn money from your blog. Ultimately, you will be able to choose the best tactic there is.

Let’s begin!

What is Blogspot (Blogger) and why it’s a smart choice to monetize

Blogger is a user-friendly publishing platform. At the same time, Blogspot is the web hosting and domain name service automatically assigned to Blogger sites. For this reason, Blogger and Blogspot are often used interchangeably. As the platform is easy and free to use for anyone, beginners find it particularly helpful.

How fast can you earn money from Blogger?

Answering the question, “How can I make money on Blogspot blog or site,” you should consider three critical factors. Let’s list them.

Traffic volume

You get paid for every 1,000 ad views when monetizing a website with CPM-based ads. It only means that the more traffic you send, the higher your revenues will be.

Usually, you start earning very fast right after placing the advertising codes on a web page. We will give a detailed guide to generating such codes a bit later. Now you only need to remember that this is literally the easiest way to get passive income.

Traffic quality

Quality, steady traffic can pay you off greatly, even with few website visitors. That’s because when you show advertisements on the website, advertisers pay attention to clicks and conversions, not only views. If your website visitors click on ads and then follow advertising links, you will be paid higher.

Another important marker of quality traffic is the average time users spend on your website. The longer they stay, the more likely they will interact with ads or sponsored links you placed.

CPM networks like Adsterra will increase your payouts when users convert.
Send quality traffic and watch your revenues grow.

The country you send traffic from

Well, you know that. Traffic from countries where people buy expensive goods is paid higher. And typically, advertisers set high CPM rates for ad impressions from the US, the UK, Germany, Canada, and Australia. That was the only reality not so long ago.

Today, we see so many countries emerging. New markets bring new customers. India, Indonesia, South Africa, and Brazil are among the most lucrative for publishers.

Top ways to earn money from your Blogspot blog

In the following chapters, you will learn how to make money with Blogspot sites with common methods. And the less obvious ones 🙂

1. Ad networks [with a real example]

Advertising networks offer you the easiest free way of generating passive income from the web content you write. Let’s see how it works and then practice with one of the highest-paying display ad networks!

• You register on a CPM advertising network.
• Then, you add your Blogspot blog by listing it as a traffic source where you will later put ads. Typically, it is necessary to provide a blog’s URL and enter its category (e.g., Sports or Books).
• Next, you choose which ad types you want to place on your web pages and generate a Javascript code.
• You then place this code on your Blogspot blog or site. 
• Advertisers or media buyers find your website while they set up the targeting. They decide on the price to pay for 1,000 ad impressions on your website, for one click, or a conversion.
• Finally, advertisements start showcasing on your pages, and you get paid.

Now let’s see how to easily register on an ad network and put ads on your web pages. Most bloggers know AdSense as a primary source of earnings. However, several Google AdSense alternatives welcome bloggers with any traffic volume and pay highly for ad impressions, clicks, and conversions. For example, Adsterra. It is a flexible, friendly advertising network whose publishers can go through quick moderation and site approval, unlike with large networks as Google AdSense.

Which ads can you put on a Blogger / Blogspot website?

Blogger is very easy to set up and run, so placing ad codes is also a smooth process. On this platform, you can grow your online business with the following Adsterra ad formats:

• Social Bar or In-Page Push ads;
• Native Banners;
• Display Banners;
• Popunders;
• SmartLink (Direct Link).

Adsterra Smart Direct Link is the easiest way of getting profit from ads. You will only need to generate an ad code on your Adsterra account and place it anywhere on the website as a regular link. Most-used places are texts, buttons, images, etc. Find some secret monetization tactics in this Guide to Direct Link.

How to get ad codes

Generating Adsterra codes is a universal set of actions that require less than five minutes. Let’s name all of them one by one.

 1. Please log in (or sign up) as a Publisher on adsterra.com. 

2.  From the vertical menul on the left, choose the the Websites tab. Click the ADD WEBSITE button.

3. A new window will open. Here you need to fill out the fields and choose the ad format.

• Add your website URL.
• Choose your website category from the list (choose Other if you don’t see suitable categories).
• Pick one Ad Unit (each ad code is unique).
• See what filters you can tick to remove the unwanted types of ads.
• Click the ADD green button.

4. You’ll see a notification that your website is waiting for approval (Pending status). Approved sites are green-colored. Wait until Pending status changes to Approved.

5. After your website status changes to Approved, click All codes – Get code. Here it is! A piece of code and a short instruction on where to put it.

Copy the code to the clipboard.

Step-by-step instructions for putting ads on your Blogspot website

There are two ways of adding ads to monetize a Blogger-based website / Blogspot blog. 

If you need an ad placement to appear on every page and be fixed to the page’s structure (e.g., a sidebar), you should put Adsterra codes inside the Blogspot theme.

** Please bear in mind that Popunder Ads are not attached to any UI element of the website, so you don’t have to look for a vacant place on the website.

The second way of showing adverts to your blog’s visitors is to place them on a blog post page. In this case, your audience will only meet ads when they open this page. It could be a homepage, for instance.

Let’s follow these simple steps right now.

If you want to know how to set up a Blogspot blog from the very beginning, please consult our in-depth step-by-step guide.

Placing ads via Blogspot themes

When you need advertising units to appear on every page, you should use your website theme settings. After you log in, on your left-hand menu, find and hit the Layout tab. You see how the skeleton of your website looks like, all of its blocks like header, footer, sidebars, etc.

Click the Add a gadget section and choose HTML/JavaScript from the list.

Paste the code you generated at Adsterra into the Content field and click Save.

After you add a gadget, you will see your new HTML/JavaScript element inside the website layout. Drag and drop your gadget if you want to place native or display banner somewhere else, like the website header or sidebar.

** Check the instructions you got while generating the code. If they recommend putting the format before the closing ‘</body>’ tag, you can’t just drag and drop your Blogger gadget to the web page header.

Placing ads on a separate blog post page

Sometimes you need to put ads on specific web pages avoiding all the rest. This might be very helpful if you want to test a new format or leave some pages free of advertising (like those with privacy policy).

On Blogger, you can do it with just two steps:

1. Open the post where you want to show ads. Switch to HTML view by clicking the icon on the upper left corner.

2. Paste the code snippet that you copied from your Adsterra account. Make sure you place the code according to Adsterra instructions. For instance, to add a popunder, you will need to find the tag on your HTML post and paste the core before this tag.

That’s it!

2. Affiliate marketing

As a rule, successful bloggers often apply a mix of monetization strategies, including affiliate marketing, to diversify their income streams.

Affiliate marketing is the easiest and fastest ways for beginners to make money blogging and earn with Blogger content. How exactly? You find brands ready to pay you for featuring their offers on your Blogspot blog. Next, you place a referral (affiliate) link in the text. After users click this link and buy something, you get commissions.

That’s difficult, searching for someone willing to pay you for promo, right? It’s not if you register on an affiliate network. They have tons of offers.

Advantages of affiliate marketing:

• Commissions can be very impressive. 
• You don’t need any investment at the start.
• If you can provide high content quality and engagement, you can become very successful.
• A whole load of products to promote; you can choose the most suitable for your Blogspot blog.

Risks of affiliate marketing

• You have to create lots of high-quality reviews observing products.
• Your posts must be unique and convincing so that users want to click affiliate links.
• Payouts will come only when users buy something from your advertiser. However, some affiliate networks also pay for clicks and leads.

3. More ways how to get money from Blogspot

It’s an appealing idea to start online blogging by writing content that people searching on internet. E.g., first as your hobby, then as a professional blog and online business. To earn money from Blogspot, you can:

• Promote and sell digital products like eBooks, templates, or guides on your blog to interested readers.
• Create content in a specific area and monetize your knowledge and expertise, offering consulting services.
• Earn with sponsored posts: writing articles in exchange for payment from brands looking to promote their products or services.
• Sign in your blog with Google AdSense, Adsterra, or other platform (as we have mentioned above).

It may seem like hard work, but it pays you off well and you can start making money at once.

Driving traffic to your Blogspot blog for maximum earnings

Let’s imagine you have a Facebook, TikTok, YouTube, or similar account where you post content and videos for interested readers. You can invite your followers to visit your Blogger-based website, where you have shared some unique or extra details they won’t find on the social media account. You drive additional traffic to your website with ads or referral links. And earn more!

Creating dedicated social media accounts for your Blogspot blog can help promote your content among readers and expand your audience. It’s a free way to gain exposure and attract new visitors.

What if you want to avoid leading social traffic to your blog? No problem. Create a landing page or a separate Blogspot blog and generate more advertising codes. It’s recommended to try SmartLink (Direct Link). It’s a simple URL to place anywhere. You can put a Direct Link to a piece of text or an image.

Blogspot monetization pros and cons

Let’s start with cons. There are not so many of them.

Cons

• Limited flexibility for customization.
• Fewer advanced SEO tools.
• Minimal customer support.
• Risks including possible changes per free service.

Pros

• Hosting and storage managed by Google.
• Built-in dashboard and simple editor for easy publishing.
• No need for plugins or coding.
• A free subdomain to do blogging and earn money.
• Blogs run on secure servers with SSL.
• Responsive designs across phones, tablets, and computers.
• Earning money blogging with Google AdSense or Adsterra ads.

Actionable tips to improve passive income on Blogspot

Building a loyal audience is crucial for monetization. Trust leads to higher engagement and conversion rates. Moreover, the average time users spend on your blog is also an important indicator of traffic quality: longer visits increase the likelihood of ad interactions. You can create content that is engaging, while noting a few things to improve results and income:

• Please don’t oversaturate your web pages with ads. At first, it might seem the fastest way to profit, but in the end, your statistics could return massive churn rates.
• Avoid placing more than one popunder ad code on the same page as they might conflict.
• Having added a new placement, open the preview page to make sure the ads don’t overlap the content or navigation buttons. If they do, try to find a better placement. Poor UX might strongly affect your CPM.
• When generating a new ad code, please, read a short instruction to use your ad space effectively. At Adsterra, we recommend where exactly to put this ad.
• Each ad code is unique. You can use it only for one placement on one page. To get, say, two banners, you will need to generate two ad codes. This is critical for the correct display of your statistics.
• Some ad placements have advanced settings available on request. E.g., you can ask for changing your popunders frequency settings (how many times one user will meet ads within a given time).

How much do publishers earn from Blogger?

If you need the answer to this question, listening to those who make money is better. Adsterra publishers have gained a lot from their Blogspot and WordPress websites. Both these platforms are user-friendly and have in-built options for generating side revenues.

Final thoughts

So, can Blogspot be monetized? Sure! If you are looking for a way of instant earning with your Blogspot blog, rely on Adsterra. One-minute approval, no limitation to your website traffic volume and rankings, and the fastest support can become the game-changing factors to your online business growth.

Blogspot money-making: FAQs